[{"id": 1461270, "cluster_id": "L", "opinion_label_dist": {"bad_design": 0.16666666666666666, "boring": 0.08333333333333333, "clickbait": 0.3333333333333333, "deceptive": 0.25, "dislike_product": 0.3333333333333333, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.08333333333333333, "like_product": 0.3333333333333333, "manipulative": 0.0, "politicized": 0.0, "simple": 0.4166666666666667, "trustworthy": 0.0, "unclear": 0.08333333333333333, "useful": 0.0}, "content_labels": ["Consumer Tech", "Sponsored Content"], "ratings": [4, 5, 4, 7, 5, 2, 1, 5, 4, 4, 2, 3], "comments": ["I hate those things"], "screenshot": "1461270.webp"}, {"id": 1461275, "cluster_id": "Q", "opinion_label_dist": {"bad_design": 0.75, "boring": 0.3333333333333333, "clickbait": 0.5833333333333334, "deceptive": 0.4166666666666667, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.08333333333333333, "good_design": 0.08333333333333333, "like_product": 0.16666666666666666, "manipulative": 0.16666666666666666, "politicized": 0.0, "simple": 0.16666666666666666, "trustworthy": 0.0, "unclear": 0.3333333333333333, "useful": 0.08333333333333333}, "content_labels": ["Advertorial", "Insurance", "Native"], "ratings": [1, 2, 3, 1, 1, 7, 4, 6, 2, 3, 3, 3], "comments": [], "screenshot": "1461275.webp"}, {"id": 1461279, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.3, "clickbait": 0.0, "deceptive": 0.2, "dislike_product": 0.2, "distasteful": 0.1, "entertaining": 0.1, "good_design": 0.4, "like_product": 0.2, "manipulative": 0.0, "politicized": 0.0, "simple": 0.2, "trustworthy": 0.0, "unclear": 0.0, "useful": 0.0}, "content_labels": ["Beauty Products", "Native"], "ratings": [5, 2, 4, 3, 6, 4, 5, 5, 5, 4], "comments": ["The photo itself looks fake.", "not enough information"], "screenshot": "1461279.webp"}, {"id": 1461319, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.2, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.4, "distasteful": 0.0, "entertaining": 0.2, "good_design": 0.4, "like_product": 0.2, "manipulative": 0.0, "politicized": 0.0, "simple": 0.7, "trustworthy": 0.2, "unclear": 0.1, "useful": 0.3}, "content_labels": ["Image", "Journalism", "Self-Link"], "ratings": [5, 5, 2, 4, 7, 3, 4, 6, 4, 7], "comments": [], "screenshot": "1461319.webp"}, {"id": 1461346, "cluster_id": "L", "opinion_label_dist": {"bad_design": 0.5, "boring": 0.4, "clickbait": 0.2, "deceptive": 0.2, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.1, "like_product": 0.1, "manipulative": 0.2, "politicized": 0.0, "simple": 0.4, "trustworthy": 0.1, "unclear": 0.0, "useful": 0.4}, "content_labels": ["Google Responsive", "Software Download"], "ratings": [3, 2, 4, 1, 5, 3, 4, 5, 4, 6], "comments": ["I've actually heard of foxit software before so this is probably legitimate, but if I hadn't I probably wouldn't trust it.", "I would've liked to see which Tech Giants use this product"], "screenshot": "1461346.webp"}, {"id": 1461378, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.3, "boring": 0.2, "clickbait": 0.1, "deceptive": 0.0, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.3, "good_design": 0.7, "like_product": 0.1, "manipulative": 0.0, "politicized": 0.0, "simple": 0.4, "trustworthy": 0.2, "unclear": 0.1, "useful": 0.2}, "content_labels": ["Image", "Journalism", "Self-Link"], "ratings": [4, 4, 3, 5, 7, 5, 5, 6, 6, 3], "comments": [], "screenshot": "1461378.webp"}, {"id": 1461427, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.4, "boring": 0.2, "clickbait": 0.1, "deceptive": 0.1, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.2, "like_product": 0.4, "manipulative": 0.0, "politicized": 0.0, "simple": 0.6, "trustworthy": 0.1, "unclear": 0.0, "useful": 0.3}, "content_labels": ["COVID Products", "Google Responsive"], "ratings": [6, 5, 6, 3, 4, 5, 2, 5, 3, 4], "comments": ["Makes sense.  Wouldn't buy a hand sanitizer so weak, but I'm glad to see that information upfront!"], "screenshot": "1461427.webp"}, {"id": 1461473, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.2, "clickbait": 0.1, "deceptive": 0.0, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.5, "like_product": 0.3, "manipulative": 0.0, "politicized": 0.0, "simple": 0.3, "trustworthy": 0.2, "unclear": 0.0, "useful": 0.1}, "content_labels": ["Household Products", "Image"], "ratings": [5, 7, 1, 4, 4, 3, 5, 4, 6, 7], "comments": ["If I was looking for paint I'd be interested, but I'm not"], "screenshot": "1461473.webp"}, {"id": 1461482, "cluster_id": "A", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.0, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.5, "good_design": 0.5, "like_product": 0.3, "manipulative": 0.0, "politicized": 0.0, "simple": 0.2, "trustworthy": 0.3, "unclear": 0.1, "useful": 0.2}, "content_labels": ["B2B Products", "Sponsored Content"], "ratings": [6, 5, 5, 5, 6, 6, 5, 2, 5, 3], "comments": [], "screenshot": "1461482.webp"}, {"id": 1461495, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.2, "clickbait": 0.0, "deceptive": 0.1, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.2, "good_design": 0.4, "like_product": 0.2, "manipulative": 0.0, "politicized": 0.1, "simple": 0.4, "trustworthy": 0.2, "unclear": 0.2, "useful": 0.3}, "content_labels": ["Image", "Journalism", "Self-Link"], "ratings": [4, 4, 3, 6, 5, 4, 5, 3, 6, 5], "comments": [], "screenshot": "1461495.webp"}, {"id": 1461505, "cluster_id": "C", "opinion_label_dist": {"bad_design": 0.09090909090909093, "boring": 0.09090909090909093, "clickbait": 0.09090909090909093, "deceptive": 0.09090909090909093, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.18181818181818185, "good_design": 0.18181818181818185, "like_product": 0.3636363636363637, "manipulative": 0.0, "politicized": 0.0, "simple": 0.7272727272727273, "trustworthy": 0.5454545454545454, "unclear": 0.0, "useful": 0.6363636363636364}, "content_labels": ["Investment Pitch", "Sponsored Content"], "ratings": [6, 6, 4, 6, 5, 4, 4, 5, 4, 5, 7], "comments": ["No", "I like these types of ads that inform people how they can help lower pollution and slow global warming "], "screenshot": "1461505.webp"}, {"id": 1461512, "cluster_id": "G", "opinion_label_dist": {"bad_design": 0.3, "boring": 0.0, "clickbait": 0.3, "deceptive": 0.3, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.2, "good_design": 0.2, "like_product": 0.7, "manipulative": 0.2, "politicized": 0.0, "simple": 0.6, "trustworthy": 0.0, "unclear": 0.3, "useful": 0.4}, "content_labels": ["Consumer Tech", "Google Responsive", "Listicle"], "ratings": [3, 5, 4, 3, 6, 2, 3, 6, 3, 4], "comments": ["none", "The grammatical error where there should be a space between the period and 'Everybody' and a period after 'them'.", "would be interested to read"], "screenshot": "1461512.webp"}, {"id": 1461515, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.6, "boring": 0.5, "clickbait": 0.0, "deceptive": 0.1, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.1, "like_product": 0.1, "manipulative": 0.0, "politicized": 0.0, "simple": 0.7, "trustworthy": 0.0, "unclear": 0.2, "useful": 0.1}, "content_labels": ["B2B Products", "Image"], "ratings": [4, 3, 4, 5, 5, 4, 2, 3, 3, 4], "comments": [], "screenshot": "1461515.webp"}, {"id": 1461542, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.4, "boring": 0.2, "clickbait": 0.0, "deceptive": 0.2, "dislike_product": 0.6, "distasteful": 0.0, "entertaining": 0.2, "good_design": 0.3, "like_product": 0.2, "manipulative": 0.0, "politicized": 0.0, "simple": 0.2, "trustworthy": 0.0, "unclear": 0.1, "useful": 0.0}, "content_labels": ["Apparel", "Image"], "ratings": [4, 3, 5, 4, 1, 4, 7, 4, 7, 4], "comments": ["Just not my style.", "I have no idea what the product is"], "screenshot": "1461542.webp"}, {"id": 1461550, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.3, "boring": 0.5, "clickbait": 0.0, "deceptive": 0.1, "dislike_product": 0.3, "distasteful": 0.1, "entertaining": 0.1, "good_design": 0.4, "like_product": 0.4, "manipulative": 0.0, "politicized": 0.0, "simple": 0.3, "trustworthy": 0.0, "unclear": 0.1, "useful": 0.1}, "content_labels": ["Apparel", "Image"], "ratings": [5, 4, 4, 5, 4, 4, 4, 2, 6, 5], "comments": ["The women should not be lifting her top to show her stomach.  This prevents us from seeing how the shirt falls naturally on her body."], "screenshot": "1461550.webp"}, {"id": 1461573, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.3, "boring": 0.4, "clickbait": 0.1, "deceptive": 0.1, "dislike_product": 0.2, "distasteful": 0.1, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.0, "manipulative": 0.1, "politicized": 0.0, "simple": 0.4, "trustworthy": 0.1, "unclear": 0.1, "useful": 0.1}, "content_labels": ["Computer Security-related", "Google Responsive", "Sponsored Search"], "ratings": [5, 5, 5, 3, 4, 1, 2, 4, 4, 2], "comments": [], "screenshot": "1461573.webp"}, {"id": 1461654, "cluster_id": "Q", "opinion_label_dist": {"bad_design": 0.18181818181818185, "boring": 0.2727272727272727, "clickbait": 0.6363636363636364, "deceptive": 0.5454545454545454, "dislike_product": 0.09090909090909093, "distasteful": 0.0, "entertaining": 0.09090909090909093, "good_design": 0.0, "like_product": 0.0, "manipulative": 0.3636363636363637, "politicized": 0.2727272727272727, "simple": 0.09090909090909093, "trustworthy": 0.09090909090909093, "unclear": 0.0, "useful": 0.09090909090909093}, "content_labels": ["Advertorial", "Investment Pitch", "Native", "Political Content"], "ratings": [1, 4, 7, 3, 2, 1, 1, 3, 2, 5, 2], "comments": [], "screenshot": "1461654.webp"}, {"id": 1461709, "cluster_id": "R", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.2, "clickbait": 0.4, "deceptive": 0.2, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.2, "good_design": 0.0, "like_product": 0.3, "manipulative": 0.5, "politicized": 0.0, "simple": 0.0, "trustworthy": 0.0, "unclear": 0.1, "useful": 0.2}, "content_labels": ["B2B Products", "Computer Security-related", "Image"], "ratings": [1, 2, 5, 3, 4, 5, 1, 2, 4, 4], "comments": ["It's top threatpost part is clearly intended to catch the eye and brief attention spans."], "screenshot": "1461709.webp"}, {"id": 1461765, "cluster_id": "P", "opinion_label_dist": {"bad_design": 0.5, "boring": 0.6, "clickbait": 0.2, "deceptive": 0.0, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.0, "manipulative": 0.0, "politicized": 0.0, "simple": 0.5, "trustworthy": 0.0, "unclear": 0.3, "useful": 0.0}, "content_labels": ["B2B Products", "Google Responsive"], "ratings": [3, 3, 3, 4, 4, 3, 2, 4, 3, 2], "comments": ["No idea what the product is, so I would be unlikely to click or engage further, and wouldn't remember the ad after it left my eyesight", "No information, too basic and looks like it would lead to a scam website.", "bad design for a web design company is not a good match. ", "It is too vague, since it doesn't even say who the product is from. "], "screenshot": "1461765.webp"}, {"id": 1461781, "cluster_id": "C", "opinion_label_dist": {"bad_design": 0.4, "boring": 0.1, "clickbait": 0.2, "deceptive": 0.0, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.2, "good_design": 0.3, "like_product": 0.5, "manipulative": 0.0, "politicized": 0.2, "simple": 0.7, "trustworthy": 0.2, "unclear": 0.1, "useful": 0.3}, "content_labels": ["B2B Products", "Sponsored Content"], "ratings": [4, 4, 2, 6, 6, 5, 3, 6, 5, 5], "comments": ["its simple and interesting", "Ad looks like absolute standard, with no personality or any characteristics that separate it from any other clickbait website."], "screenshot": "1461781.webp"}, {"id": 1461795, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.3, "boring": 0.3, "clickbait": 0.1, "deceptive": 0.3, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.3, "like_product": 0.0, "manipulative": 0.0, "politicized": 0.0, "simple": 0.3, "trustworthy": 0.3, "unclear": 0.1, "useful": 0.1}, "content_labels": ["Beauty Products", "Image"], "ratings": [2, 2, 3, 5, 4, 5, 3, 4, 4, 6], "comments": ["Just kind of blah.  It's not a bad ad, but it's not really a good one."], "screenshot": "1461795.webp"}, {"id": 1461798, "cluster_id": "L", "opinion_label_dist": {"bad_design": 0.3, "boring": 0.6, "clickbait": 0.2, "deceptive": 0.4, "dislike_product": 0.4, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.2, "like_product": 0.0, "manipulative": 0.2, "politicized": 0.0, "simple": 0.2, "trustworthy": 0.0, "unclear": 0.3, "useful": 0.0}, "content_labels": ["B2B Products", "Google Responsive"], "ratings": [3, 3, 4, 2, 2, 3, 1, 4, 1, 1], "comments": ["The ad seems okay other than being unclear. ", "Who is it for? Just a \"free\" trail that requires your email and maybe credit card. Also not something I'm not interested in at all. ", "most often doesn't work as advertised"], "screenshot": "1461798.webp"}, {"id": 1461810, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.1, "clickbait": 0.1, "deceptive": 0.1, "dislike_product": 0.4, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.1, "manipulative": 0.0, "politicized": 0.0, "simple": 0.7, "trustworthy": 0.1, "unclear": 0.0, "useful": 0.1}, "content_labels": ["B2B Products", "Google Responsive"], "ratings": [3, 4, 4, 7, 4, 4, 5, 3, 4, 5], "comments": ["No", "No, there are no other reasons.", "I used weebly before i believe.  it's good"], "screenshot": "1461810.webp"}, {"id": 1461828, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.3, "clickbait": 0.1, "deceptive": 0.1, "dislike_product": 0.5, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.1, "like_product": 0.1, "manipulative": 0.1, "politicized": 0.0, "simple": 0.3, "trustworthy": 0.0, "unclear": 0.0, "useful": 0.2}, "content_labels": ["Entertainment", "Image"], "ratings": [4, 4, 4, 4, 5, 3, 3, 6, 2, 3], "comments": ["I don't like Naruto. "], "screenshot": "1461828.webp"}, {"id": 1461830, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.4, "boring": 0.3, "clickbait": 0.1, "deceptive": 0.0, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.2, "like_product": 0.0, "manipulative": 0.1, "politicized": 0.0, "simple": 0.4, "trustworthy": 0.1, "unclear": 0.0, "useful": 0.0}, "content_labels": ["B2B Products", "Image"], "ratings": [4, 4, 2, 4, 6, 3, 4, 4, 3, 2], "comments": ["Horrid color scheme"], "screenshot": "1461830.webp"}, {"id": 1461989, "cluster_id": "L", "opinion_label_dist": {"bad_design": 0.4, "boring": 0.4, "clickbait": 0.4, "deceptive": 0.2, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.2, "manipulative": 0.3, "politicized": 0.0, "simple": 0.2, "trustworthy": 0.0, "unclear": 0.3, "useful": 0.3}, "content_labels": ["Image", "Insurance"], "ratings": [3, 2, 1, 2, 3, 3, 3, 4, 4, 3], "comments": ["I'm not sure I like the image used, as it's a weird angle of an old-looking shack."], "screenshot": "1461989.webp"}, {"id": 1461990, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.3, "boring": 0.3, "clickbait": 0.1, "deceptive": 0.1, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.3, "like_product": 0.1, "manipulative": 0.0, "politicized": 0.0, "simple": 0.5, "trustworthy": 0.0, "unclear": 0.4, "useful": 0.0}, "content_labels": ["Image", "Journalism", "Self-Link"], "ratings": [5, 4, 4, 4, 5, 3, 2, 4, 5, 3], "comments": ["There are so many more interesting pictures that they could have taken to promote this company."], "screenshot": "1461990.webp"}, {"id": 1462090, "cluster_id": "N", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.1, "clickbait": 0.5, "deceptive": 0.2, "dislike_product": 0.5, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.3, "like_product": 0.0, "manipulative": 0.2, "politicized": 0.0, "simple": 0.3, "trustworthy": 0.2, "unclear": 0.0, "useful": 0.3}, "content_labels": ["Education", "Image"], "ratings": [1, 2, 1, 3, 5, 6, 5, 2, 4, 4], "comments": ["this is a scam", "The ad is covering the webpage's content.", "Legitimate medical schools don't advertise", "The lack of contrast between the headline and the background (sorry, I could have selected bad design as a reason earlier)"], "screenshot": "1462090.webp"}, {"id": 1462091, "cluster_id": "A", "opinion_label_dist": {"bad_design": 0.09090909090909093, "boring": 0.0, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.18181818181818185, "distasteful": 0.0, "entertaining": 0.3636363636363637, "good_design": 0.4545454545454545, "like_product": 0.18181818181818185, "manipulative": 0.0, "politicized": 0.09090909090909093, "simple": 0.5454545454545454, "trustworthy": 0.18181818181818185, "unclear": 0.09090909090909093, "useful": 0.18181818181818185}, "content_labels": ["Beauty Products", "Image", "Public Relations"], "ratings": [4, 4, 7, 6, 7, 2, 5, 1, 5, 6, 7], "comments": ["Just not interested in AVON.   But the ad is bland and inoffensive.", "Bright, colorful and eye catching ad.", "none"], "screenshot": "1462091.webp"}, {"id": 1462110, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.3, "clickbait": 0.1, "deceptive": 0.0, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.3, "good_design": 0.4, "like_product": 0.3, "manipulative": 0.0, "politicized": 0.0, "simple": 0.5, "trustworthy": 0.2, "unclear": 0.0, "useful": 0.1}, "content_labels": ["Entertainment", "Image"], "ratings": [5, 3, 6, 1, 4, 5, 4, 7, 4, 4], "comments": ["no"], "screenshot": "1462110.webp"}, {"id": 1462117, "cluster_id": "A", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.0, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.4, "good_design": 0.7, "like_product": 0.6, "manipulative": 0.0, "politicized": 0.0, "simple": 0.7, "trustworthy": 0.3, "unclear": 0.1, "useful": 0.2}, "content_labels": ["Consumer Tech", "Image", "Self-Link"], "ratings": [7, 5, 5, 4, 5, 6, 4, 6, 6, 7], "comments": ["no"], "screenshot": "1462117.webp"}, {"id": 1462162, "cluster_id": "G", "opinion_label_dist": {"bad_design": 0.09090909090909093, "boring": 0.09090909090909093, "clickbait": 0.2727272727272727, "deceptive": 0.09090909090909093, "dislike_product": 0.18181818181818185, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.3636363636363637, "like_product": 0.09090909090909093, "manipulative": 0.2727272727272727, "politicized": 0.0, "simple": 0.3636363636363637, "trustworthy": 0.18181818181818185, "unclear": 0.0, "useful": 0.2727272727272727}, "content_labels": ["Cell Service", "Image"], "ratings": [5, 2, 5, 1, 5, 4, 5, 2, 4, 4, 6], "comments": ["I don't like at the hiddden fees and other stuff with it. "], "screenshot": "1462162.webp"}, {"id": 1462354, "cluster_id": "G", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.2, "clickbait": 0.1, "deceptive": 0.2, "dislike_product": 0.5, "distasteful": 0.0, "entertaining": 0.4, "good_design": 0.2, "like_product": 0.1, "manipulative": 0.0, "politicized": 0.1, "simple": 0.5, "trustworthy": 0.0, "unclear": 0.0, "useful": 0.3}, "content_labels": ["Apparel", "Native"], "ratings": [4, 5, 4, 2, 4, 3, 5, 3, 4, 6], "comments": ["Looks fake.", "boring, stupid"], "screenshot": "1462354.webp"}, {"id": 1462372, "cluster_id": "R", "opinion_label_dist": {"bad_design": 0.3, "boring": 0.3, "clickbait": 0.4, "deceptive": 0.2, "dislike_product": 0.3, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.2, "like_product": 0.1, "manipulative": 0.2, "politicized": 0.0, "simple": 0.0, "trustworthy": 0.0, "unclear": 0.0, "useful": 0.0}, "content_labels": ["Games and Toys", "Native"], "ratings": [4, 1, 4, 1, 3, 3, 1, 4, 3, 3], "comments": ["I feel like this ad would move around to show off gameplay and possibly add flashy visuals and that's distracting."], "screenshot": "1462372.webp"}, {"id": 1462385, "cluster_id": "R", "opinion_label_dist": {"bad_design": 0.2727272727272727, "boring": 0.18181818181818185, "clickbait": 0.7272727272727273, "deceptive": 0.5454545454545454, "dislike_product": 0.3636363636363637, "distasteful": 0.09090909090909093, "entertaining": 0.18181818181818185, "good_design": 0.2727272727272727, "like_product": 0.18181818181818185, "manipulative": 0.3636363636363637, "politicized": 0.09090909090909093, "simple": 0.09090909090909093, "trustworthy": 0.09090909090909093, "unclear": 0.18181818181818185, "useful": 0.09090909090909093}, "content_labels": ["Health and Supplements", "Native"], "ratings": [1, 2, 4, 7, 1, 2, 2, 1, 2, 2, 3], "comments": ["No", "This seems like a total clickbait ad that will led you to something else"], "screenshot": "1462385.webp"}, {"id": 1462434, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.3, "boring": 0.3, "clickbait": 0.2, "deceptive": 0.3, "dislike_product": 0.4, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.3, "like_product": 0.0, "manipulative": 0.1, "politicized": 0.2, "simple": 0.4, "trustworthy": 0.1, "unclear": 0.6, "useful": 0.2}, "content_labels": ["B2B Products", "Image"], "ratings": [1, 4, 3, 2, 3, 2, 4, 2, 5, 5], "comments": ["I have no clue what product or service this is trying to sell. It mentions T-Shirts and then a tax guide?", "The big gap make sit hard to read / understand the purpose of the ad but it looks cool."], "screenshot": "1462434.webp"}, {"id": 1462442, "cluster_id": "L", "opinion_label_dist": {"bad_design": 0.5, "boring": 0.3, "clickbait": 0.3, "deceptive": 0.3, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.2, "like_product": 0.0, "manipulative": 0.0, "politicized": 0.0, "simple": 0.3, "trustworthy": 0.0, "unclear": 0.5, "useful": 0.1}, "content_labels": ["B2B Products", "Image"], "ratings": [6, 4, 5, 4, 3, 1, 1, 3, 3, 3], "comments": ["is confusing"], "screenshot": "1462442.webp"}, {"id": 1462506, "cluster_id": "L", "opinion_label_dist": {"bad_design": 0.4, "boring": 0.3, "clickbait": 0.1, "deceptive": 0.2, "dislike_product": 0.3, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.4, "like_product": 0.0, "manipulative": 0.1, "politicized": 0.0, "simple": 0.4, "trustworthy": 0.0, "unclear": 0.1, "useful": 0.6}, "content_labels": ["Image", "Medical Services and Prescriptions"], "ratings": [4, 1, 6, 4, 2, 4, 2, 4, 2, 6], "comments": [], "screenshot": "1462506.webp"}, {"id": 1462524, "cluster_id": "U", "opinion_label_dist": {"bad_design": 0.4, "boring": 0.0, "clickbait": 0.7, "deceptive": 0.5, "dislike_product": 0.0, "distasteful": 0.3, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.0, "manipulative": 0.2, "politicized": 0.0, "simple": 0.1, "trustworthy": 0.0, "unclear": 0.3, "useful": 0.1}, "content_labels": ["Advertorial", "Google Responsive", "Health and Supplements"], "ratings": [2, 3, 3, 1, 5, 3, 2, 1, 2, 3], "comments": ["If it's literally an ad for a medical information site, then perhaps this is not as bad, but it's still distasteful."], "screenshot": "1462524.webp"}, {"id": 1462538, "cluster_id": "F", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.2, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.3, "distasteful": 0.2, "entertaining": 0.1, "good_design": 0.2, "like_product": 0.2, "manipulative": 0.0, "politicized": 0.0, "simple": 0.4, "trustworthy": 0.1, "unclear": 0.0, "useful": 0.3}, "content_labels": ["Medical Services and Prescriptions", "Native", "Sponsored Search"], "ratings": [5, 3, 7, 7, 1, 4, 6, 3, 6, 6], "comments": ["I don't want to see a closeup of some old persons ear, and it's taking up most of the screen so I have to close it before going on", "No"], "screenshot": "1462538.webp"}, {"id": 1462549, "cluster_id": "U", "opinion_label_dist": {"bad_design": 0.4, "boring": 0.2, "clickbait": 0.8, "deceptive": 0.5, "dislike_product": 0.3, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.0, "manipulative": 0.2, "politicized": 0.0, "simple": 0.2, "trustworthy": 0.0, "unclear": 0.2, "useful": 0.1}, "content_labels": ["Advertorial", "Health and Supplements", "Native"], "ratings": [4, 2, 2, 6, 3, 1, 3, 1, 1, 2], "comments": ["I have clicked on these before,and they are misleading"], "screenshot": "1462549.webp"}, {"id": 1462571, "cluster_id": "R", "opinion_label_dist": {"bad_design": 0.4, "boring": 0.1, "clickbait": 0.5, "deceptive": 0.3, "dislike_product": 0.2, "distasteful": 0.3, "entertaining": 0.1, "good_design": 0.0, "like_product": 0.1, "manipulative": 0.0, "politicized": 0.0, "simple": 0.3, "trustworthy": 0.1, "unclear": 0.0, "useful": 0.1}, "content_labels": ["Advertorial", "Google Responsive", "Household Products"], "ratings": [1, 5, 7, 5, 2, 1, 2, 3, 6, 1], "comments": ["I just dislike seeing ads while browsing.", "I generally do not like staring at disgusting ads"], "screenshot": "1462571.webp"}, {"id": 1462575, "cluster_id": "U", "opinion_label_dist": {"bad_design": 0.7, "boring": 0.3, "clickbait": 1.0, "deceptive": 0.6, "dislike_product": 0.5, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.0, "manipulative": 0.6, "politicized": 0.0, "simple": 0.1, "trustworthy": 0.0, "unclear": 0.3, "useful": 0.0}, "content_labels": ["Investment Pitch", "Native"], "ratings": [4, 2, 2, 2, 2, 1, 2, 1, 2, 3], "comments": [], "screenshot": "1462575.webp"}, {"id": 1462660, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.4, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.4, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.8, "like_product": 0.2, "manipulative": 0.0, "politicized": 0.0, "simple": 0.8, "trustworthy": 0.4, "unclear": 0.0, "useful": 0.6}, "content_labels": ["Household Products", "Image"], "ratings": [2, 6, 5, 2, 6, 4, 7, 4, 4, 7], "comments": ["Round up is a legit company that I know.  If I click on it chances are I will go to Round up's website which is trust worthy."], "screenshot": "1462660.webp"}, {"id": 1462723, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.6, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.1, "like_product": 0.1, "manipulative": 0.0, "politicized": 0.0, "simple": 0.5, "trustworthy": 0.1, "unclear": 0.1, "useful": 0.2}, "content_labels": ["B2B Products", "Google Responsive"], "ratings": [2, 3, 3, 5, 3, 4, 4, 6, 4, 2], "comments": ["Its a basic ad", "The banner is too large."], "screenshot": "1462723.webp"}, {"id": 1462728, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.18181818181818185, "boring": 0.2727272727272727, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.09090909090909093, "distasteful": 0.09090909090909093, "entertaining": 0.0, "good_design": 0.2727272727272727, "like_product": 0.18181818181818185, "manipulative": 0.0, "politicized": 0.09090909090909093, "simple": 0.5454545454545454, "trustworthy": 0.09090909090909093, "unclear": 0.18181818181818185, "useful": 0.0}, "content_labels": ["Entertainment", "Image"], "ratings": [5, 4, 4, 6, 3, 4, 2, 4, 4, 3, 3], "comments": [], "screenshot": "1462728.webp"}, {"id": 1462747, "cluster_id": "R", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.0, "clickbait": 0.6, "deceptive": 0.4, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.2, "like_product": 0.2, "manipulative": 0.1, "politicized": 0.0, "simple": 0.2, "trustworthy": 0.0, "unclear": 0.2, "useful": 0.0}, "content_labels": ["Games and Toys", "Native"], "ratings": [2, 1, 3, 4, 5, 5, 4, 2, 3, 2], "comments": ["None available.", "Would like to know the name of the app."], "screenshot": "1462747.webp"}, {"id": 1462772, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.1, "clickbait": 0.0, "deceptive": 0.1, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.3, "like_product": 0.5, "manipulative": 0.0, "politicized": 0.0, "simple": 0.5, "trustworthy": 0.3, "unclear": 0.0, "useful": 0.2}, "content_labels": ["COVID Products", "Image"], "ratings": [6, 4, 4, 5, 7, 6, 4, 5, 4, 4], "comments": ["I wish I had more context on why this face mask is a best-seller because that doesn't necessarily mean it's a good mask.", "Pushes people to take the initiative to find a face mask to protect themselves and others while they are jogging. "], "screenshot": "1462772.webp"}, {"id": 1462785, "cluster_id": "G", "opinion_label_dist": {"bad_design": 0.3, "boring": 0.1, "clickbait": 0.1, "deceptive": 0.1, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.2, "like_product": 0.3, "manipulative": 0.2, "politicized": 0.0, "simple": 0.5, "trustworthy": 0.1, "unclear": 0.0, "useful": 0.6}, "content_labels": ["COVID Products", "Google Responsive"], "ratings": [7, 5, 3, 4, 5, 4, 5, 4, 6, 5], "comments": [], "screenshot": "1462785.webp"}, {"id": 1462792, "cluster_id": "G", "opinion_label_dist": {"bad_design": 0.4, "boring": 0.1, "clickbait": 0.1, "deceptive": 0.2, "dislike_product": 0.0, "distasteful": 0.1, "entertaining": 0.1, "good_design": 0.3, "like_product": 0.2, "manipulative": 0.0, "politicized": 0.0, "simple": 0.4, "trustworthy": 0.1, "unclear": 0.0, "useful": 0.1}, "content_labels": ["COVID Products", "Image"], "ratings": [2, 4, 6, 7, 6, 5, 3, 4, 5, 5], "comments": ["Nothing interesting, especially because I already have a mask and don't really care about its aestheic "], "screenshot": "1462792.webp"}, {"id": 1462827, "cluster_id": "R", "opinion_label_dist": {"bad_design": 0.3, "boring": 0.4, "clickbait": 0.7, "deceptive": 0.5, "dislike_product": 0.2, "distasteful": 0.5, "entertaining": 0.2, "good_design": 0.0, "like_product": 0.0, "manipulative": 0.3, "politicized": 0.0, "simple": 0.0, "trustworthy": 0.0, "unclear": 0.3, "useful": 0.1}, "content_labels": ["Advertorial", "Health and Supplements", "Native"], "ratings": [3, 7, 1, 1, 2, 4, 3, 3, 1, 2], "comments": ["This is an unclear message that is extremely offensive.  What is the message, what is the brand?  And why does this man have to spread his legs?  Very distasteful and this would would probably receive a lot of complaints to it's viewers. ", "It's definitely clickbait and the pose is weird."], "screenshot": "1462827.webp"}, {"id": 1462834, "cluster_id": "L", "opinion_label_dist": {"bad_design": 0.6, "boring": 0.5, "clickbait": 0.2, "deceptive": 0.4, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.1, "manipulative": 0.0, "politicized": 0.0, "simple": 0.4, "trustworthy": 0.1, "unclear": 0.0, "useful": 0.0}, "content_labels": ["Google Responsive", "Software Download"], "ratings": [4, 2, 2, 3, 2, 3, 4, 3, 1, 2], "comments": [], "screenshot": "1462834.webp"}, {"id": 1462836, "cluster_id": "G", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.1, "clickbait": 0.2, "deceptive": 0.2, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.3, "like_product": 0.3, "manipulative": 0.1, "politicized": 0.0, "simple": 0.6, "trustworthy": 0.1, "unclear": 0.0, "useful": 0.1}, "content_labels": ["Consumer Tech", "Image"], "ratings": [3, 6, 6, 5, 6, 4, 4, 4, 5, 4], "comments": ["Androids = :("], "screenshot": "1462836.webp"}, {"id": 1462838, "cluster_id": "R", "opinion_label_dist": {"bad_design": 0.5, "boring": 0.3, "clickbait": 0.5, "deceptive": 0.6, "dislike_product": 0.4, "distasteful": 0.3, "entertaining": 0.1, "good_design": 0.0, "like_product": 0.1, "manipulative": 0.2, "politicized": 0.0, "simple": 0.0, "trustworthy": 0.1, "unclear": 0.0, "useful": 0.0}, "content_labels": ["Dating", "Native"], "ratings": [2, 3, 3, 3, 1, 3, 1, 2, 6, 1], "comments": ["none"], "screenshot": "1462838.webp"}, {"id": 1462839, "cluster_id": "U", "opinion_label_dist": {"bad_design": 0.2727272727272727, "boring": 0.2727272727272727, "clickbait": 0.2727272727272727, "deceptive": 0.9090909090909092, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.0, "manipulative": 0.18181818181818185, "politicized": 0.0, "simple": 0.0, "trustworthy": 0.0, "unclear": 0.4545454545454545, "useful": 0.0}, "content_labels": ["Decoy", "Google Responsive", "Software Download"], "ratings": [1, 2, 2, 1, 4, 1, 1, 1, 1, 1, 4], "comments": ["No information about the product. Looks really shady ", "This very well could be phishing. ", "Looks like an advertisement a scammer would use to get you to download bad software on to your computer."], "screenshot": "1462839.webp"}, {"id": 1462849, "cluster_id": "S", "opinion_label_dist": {"bad_design": 0.3636363636363637, "boring": 0.6363636363636364, "clickbait": 0.4545454545454545, "deceptive": 0.2727272727272727, "dislike_product": 0.2727272727272727, "distasteful": 0.18181818181818185, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.09090909090909093, "manipulative": 0.18181818181818185, "politicized": 0.5454545454545454, "simple": 0.0, "trustworthy": 0.0, "unclear": 0.3636363636363637, "useful": 0.18181818181818185}, "content_labels": ["Listicle", "Native", "Senior Living"], "ratings": [1, 3, 4, 2, 1, 2, 2, 3, 1, 2, 6], "comments": ["Does not tell why people are not moving to Washington any more.", "It is boring and not a topic I'm interested in, also is clickbait as it want's  you to click to see why Washington is a bad place to retire. "], "screenshot": "1462849.webp"}, {"id": 1462850, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.5, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.1, "distasteful": 0.1, "entertaining": 0.0, "good_design": 0.1, "like_product": 0.0, "manipulative": 0.0, "politicized": 0.0, "simple": 0.4, "trustworthy": 0.0, "unclear": 0.1, "useful": 0.2}, "content_labels": ["Google Responsive", "Household Products"], "ratings": [3, 5, 5, 1, 4, 4, 4, 3, 3, 4], "comments": [], "screenshot": "1462850.webp"}, {"id": 1462852, "cluster_id": "Q", "opinion_label_dist": {"bad_design": 0.4, "boring": 0.3, "clickbait": 0.7, "deceptive": 0.2, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.2, "good_design": 0.0, "like_product": 0.2, "manipulative": 0.0, "politicized": 0.0, "simple": 0.2, "trustworthy": 0.0, "unclear": 0.0, "useful": 0.2}, "content_labels": ["Human Interest", "Listicle", "Native"], "ratings": [4, 5, 2, 1, 1, 4, 3, 4, 2, 4], "comments": ["The ad itself might not be clickbait, but very often when I get an ad for an article link, it is full of clickbait and indirect content. ", "Not enough information added. ", "Sometimes these advertisements that lead to websites that have lots of advertisements but give lists (e.g. the 20 most incredible things in history, the 10 most popular music artists of all time, etc) can be fun to look at."], "screenshot": "1462852.webp"}, {"id": 1462907, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.3, "clickbait": 0.0, "deceptive": 0.1, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.5, "like_product": 0.3, "manipulative": 0.1, "politicized": 0.0, "simple": 0.6, "trustworthy": 0.2, "unclear": 0.0, "useful": 0.1}, "content_labels": ["Household Products", "Image"], "ratings": [4, 2, 4, 6, 4, 6, 3, 6, 6, 4], "comments": ["The store has an interesting name. ", "the slogan is nice"], "screenshot": "1462907.webp"}, {"id": 1462911, "cluster_id": "Q", "opinion_label_dist": {"bad_design": 0.8, "boring": 0.6, "clickbait": 0.4, "deceptive": 0.2, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.0, "manipulative": 0.2, "politicized": 0.1, "simple": 0.3, "trustworthy": 0.1, "unclear": 0.2, "useful": 0.0}, "content_labels": ["Google Responsive", "Household Products"], "ratings": [4, 1, 2, 2, 4, 1, 5, 4, 2, 5], "comments": [], "screenshot": "1462911.webp"}, {"id": 1462915, "cluster_id": "R", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.0, "clickbait": 1.0, "deceptive": 0.6, "dislike_product": 0.1, "distasteful": 0.3, "entertaining": 0.1, "good_design": 0.0, "like_product": 0.2, "manipulative": 0.2, "politicized": 0.0, "simple": 0.2, "trustworthy": 0.0, "unclear": 0.2, "useful": 0.0}, "content_labels": ["Celebrity News", "Listicle", "Native"], "ratings": [1, 4, 3, 3, 3, 2, 2, 1, 2, 2], "comments": ["I feel like clicking the link will lead me to a page with 50 pop-ups and spyware being automatically installed on my computer.", "It tries to fool into clicking something that may or may not have anything to do with the add by giving me misleading or tangential information in the headline.", "They are picking on someone who is dead, which is pretty shady and low.", "Slightly uncomfortable since it's referring to death."], "screenshot": "1462915.webp"}, {"id": 1462933, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.2, "clickbait": 0.1, "deceptive": 0.0, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.3, "like_product": 0.2, "manipulative": 0.0, "politicized": 0.0, "simple": 0.5, "trustworthy": 0.3, "unclear": 0.0, "useful": 0.1}, "content_labels": ["Household Products", "Image"], "ratings": [6, 2, 4, 4, 3, 3, 6, 2, 5, 4], "comments": ["The ad is not curated towards me it's just a random pillow.", "My god, that is an ugly pillow."], "screenshot": "1462933.webp"}, {"id": 1463063, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.18181818181818185, "boring": 0.09090909090909093, "clickbait": 0.18181818181818185, "deceptive": 0.0, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.18181818181818185, "good_design": 0.18181818181818185, "like_product": 0.4545454545454545, "manipulative": 0.0, "politicized": 0.0, "simple": 0.3636363636363637, "trustworthy": 0.18181818181818185, "unclear": 0.18181818181818185, "useful": 0.3636363636363637}, "content_labels": ["Consumer Tech", "Image"], "ratings": [2, 4, 5, 7, 5, 2, 6, 2, 5, 4, 4], "comments": [], "screenshot": "1463063.webp"}, {"id": 1463071, "cluster_id": "P", "opinion_label_dist": {"bad_design": 0.4, "boring": 0.7, "clickbait": 0.1, "deceptive": 0.0, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.1, "manipulative": 0.0, "politicized": 0.0, "simple": 0.3, "trustworthy": 0.1, "unclear": 0.8, "useful": 0.1}, "content_labels": ["Google Responsive", "Public Relations"], "ratings": [2, 4, 2, 5, 3, 2, 3, 1, 5, 4], "comments": ["No context to what product they are selling"], "screenshot": "1463071.webp"}, {"id": 1463090, "cluster_id": "G", "opinion_label_dist": {"bad_design": 0.4545454545454545, "boring": 0.18181818181818185, "clickbait": 0.2727272727272727, "deceptive": 0.18181818181818185, "dislike_product": 0.09090909090909093, "distasteful": 0.0, "entertaining": 0.18181818181818185, "good_design": 0.18181818181818185, "like_product": 0.18181818181818185, "manipulative": 0.0, "politicized": 0.0, "simple": 0.09090909090909093, "trustworthy": 0.09090909090909093, "unclear": 0.3636363636363637, "useful": 0.18181818181818185}, "content_labels": ["Image", "Investment Pitch"], "ratings": [2, 2, 3, 4, 5, 3, 7, 5, 6, 2, 2], "comments": ["The text font is so small but the photo is so big. It makes it hard to even read the ad. Poorly designed in my opinion due to visual proportions that don't make sense.", "I do not understand the content of the ad and it is unattractive.", "I don't understand why it says it's about currencies but the picture shows a bunch of wires. That's confusing", "This seems very intriguing and informative, so I like this ad"], "screenshot": "1463090.webp"}, {"id": 1463103, "cluster_id": "U", "opinion_label_dist": {"bad_design": 0.3636363636363637, "boring": 0.3636363636363637, "clickbait": 0.3636363636363637, "deceptive": 0.6363636363636364, "dislike_product": 0.18181818181818185, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.09090909090909093, "like_product": 0.0, "manipulative": 0.09090909090909093, "politicized": 0.0, "simple": 0.09090909090909093, "trustworthy": 0.0, "unclear": 0.4545454545454545, "useful": 0.0}, "content_labels": ["Decoy", "Google Responsive", "Software Download"], "ratings": [4, 3, 1, 4, 4, 2, 2, 2, 1, 2, 2], "comments": ["Too many redirects when clicking on it from personal experience. ", "I like the way it looks, but it looks like its trying to hide the fact that it is an ad.", "Another think I don't like about it is it looks like it's trying to pose as a file opening software so someone might click it which would open up a path for a virus to likely infect the person's computer. ", "Is not cool"], "screenshot": "1463103.webp"}, {"id": 1463122, "cluster_id": "L", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.2, "clickbait": 0.4, "deceptive": 0.2, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.2, "like_product": 0.1, "manipulative": 0.0, "politicized": 0.0, "simple": 0.2, "trustworthy": 0.0, "unclear": 0.1, "useful": 0.2}, "content_labels": ["Household Products", "Native", "Sponsored Search"], "ratings": [2, 4, 5, 3, 5, 1, 5, 1, 5, 2], "comments": [], "screenshot": "1463122.webp"}, {"id": 1463140, "cluster_id": "G", "opinion_label_dist": {"bad_design": 0.3, "boring": 0.1, "clickbait": 0.2, "deceptive": 0.0, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.2, "good_design": 0.3, "like_product": 0.6, "manipulative": 0.1, "politicized": 0.0, "simple": 0.5, "trustworthy": 0.0, "unclear": 0.0, "useful": 0.2}, "content_labels": ["Advertorial", "Consumer Tech", "Native"], "ratings": [5, 4, 4, 5, 6, 5, 2, 6, 3, 6], "comments": ["I would mostly be concerned with the quality of the product as it doesn't seem that great.", "Cool idea. Not a replacement for a telescope. They should know that and indicating otherwise is dishonest.", "none", "The photo of the product is useful to see what the telescope that attaches to your phone captures."], "screenshot": "1463140.webp"}, {"id": 1463160, "cluster_id": "Q", "opinion_label_dist": {"bad_design": 0.6, "boring": 0.2, "clickbait": 0.4, "deceptive": 0.2, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.1, "like_product": 0.0, "manipulative": 0.2, "politicized": 0.0, "simple": 0.1, "trustworthy": 0.0, "unclear": 0.2, "useful": 0.0}, "content_labels": ["Advertorial", "Native", "Software Download"], "ratings": [1, 4, 2, 3, 3, 2, 6, 1, 2, 3], "comments": ["Too busy"], "screenshot": "1463160.webp"}, {"id": 1463163, "cluster_id": "G", "opinion_label_dist": {"bad_design": 0.3, "boring": 0.0, "clickbait": 0.4, "deceptive": 0.2, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.4, "good_design": 0.3, "like_product": 0.2, "manipulative": 0.2, "politicized": 0.0, "simple": 0.4, "trustworthy": 0.0, "unclear": 0.0, "useful": 0.2}, "content_labels": ["Games and Toys", "Native"], "ratings": [4, 5, 2, 2, 5, 5, 6, 3, 6, 1], "comments": ["The topic might draw in gamers but most gamers would know better than to click an advertisement like this. It reminds me of a Buzzfeed article ad. I would be very hesitant to click this advertisement. It seems like it would lead to a spam website. It doesn't seem like a legit game.", "While someone telling me that something is a \"must-have\" is a personal turn off for me, I appreciate that for those who like games like this, both the picture shown and the information that it is \"no install\" would be very likely to cause them to seek more information about Elvenar.  So overall, I think this is an effective ad.", "It looks like the type of games that I enjoy playing.", "I'm not interested much in the product, but it's an attractive ad."], "screenshot": "1463163.webp"}, {"id": 1463224, "cluster_id": "M", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.0, "clickbait": 0.6, "deceptive": 0.2, "dislike_product": 0.3, "distasteful": 0.1, "entertaining": 0.1, "good_design": 0.2, "like_product": 0.1, "manipulative": 0.5, "politicized": 0.8, "simple": 0.1, "trustworthy": 0.1, "unclear": 0.0, "useful": 0.1}, "content_labels": ["Image", "Political Content", "Political Poll"], "ratings": [1, 3, 2, 6, 1, 1, 3, 3, 1, 2], "comments": ["If they can't even spell her name right, I'm not clicking."], "screenshot": "1463224.webp"}, {"id": 1463250, "cluster_id": "Q", "opinion_label_dist": {"bad_design": 0.5, "boring": 0.5, "clickbait": 0.2, "deceptive": 0.1, "dislike_product": 0.7, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.1, "like_product": 0.0, "manipulative": 0.1, "politicized": 0.0, "simple": 0.1, "trustworthy": 0.0, "unclear": 0.2, "useful": 0.1}, "content_labels": ["B2B Products", "Image"], "ratings": [2, 5, 4, 2, 2, 5, 2, 2, 4, 4], "comments": ["It uses the word Native but doesn't explain what a Native ad is or how it differs from other ads."], "screenshot": "1463250.webp"}, {"id": 1463254, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.18181818181818185, "boring": 0.3636363636363637, "clickbait": 0.09090909090909093, "deceptive": 0.09090909090909093, "dislike_product": 0.18181818181818185, "distasteful": 0.0, "entertaining": 0.09090909090909093, "good_design": 0.4545454545454545, "like_product": 0.09090909090909093, "manipulative": 0.09090909090909093, "politicized": 0.0, "simple": 0.2727272727272727, "trustworthy": 0.09090909090909093, "unclear": 0.3636363636363637, "useful": 0.0}, "content_labels": ["B2B Products", "Google Responsive"], "ratings": [6, 4, 1, 3, 4, 3, 3, 5, 3, 6, 4], "comments": ["The ad doesn't apply to me and it just looks like it's trying to sell me something.", "I think the picture was somewhat lacking and could have used icons representing devices and whatnot.", "Ad is confusing"], "screenshot": "1463254.webp"}, {"id": 1463277, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.2, "clickbait": 0.1, "deceptive": 0.0, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.4, "like_product": 0.3, "manipulative": 0.1, "politicized": 0.0, "simple": 0.3, "trustworthy": 0.0, "unclear": 0.2, "useful": 0.1}, "content_labels": ["Household Products", "Image"], "ratings": [4, 3, 6, 4, 5, 4, 4, 4, 6, 5], "comments": ["None", "The icons are fun but it's a big bigger than I'd like, and I'm not wild about the product itself"], "screenshot": "1463277.webp"}, {"id": 1463290, "cluster_id": "E", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.2, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.3, "good_design": 0.6, "like_product": 0.1, "manipulative": 0.0, "politicized": 0.0, "simple": 0.4, "trustworthy": 0.0, "unclear": 0.8, "useful": 0.1}, "content_labels": ["Image", "Journalism", "Political Content", "Self-Link"], "ratings": [3, 4, 5, 4, 2, 5, 4, 4, 5, 5], "comments": ["I guess I am getting old.  I don't get the slogan.  ", "Doesn\u2019t say much. Assuming it is for a politics based podcast."], "screenshot": "1463290.webp"}, {"id": 1463328, "cluster_id": "G", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.0, "clickbait": 0.6, "deceptive": 0.2, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.2, "like_product": 0.0, "manipulative": 0.1, "politicized": 0.0, "simple": 0.1, "trustworthy": 0.0, "unclear": 0.1, "useful": 0.3}, "content_labels": ["Advertorial", "Household Products", "Image"], "ratings": [2, 7, 6, 2, 2, 2, 2, 5, 2, 2], "comments": ["It shows mouses and it's about killing mouses.", "There are no product details in the ad itself so I have no reason to click on it."], "screenshot": "1463328.webp"}, {"id": 1463396, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.2727272727272727, "boring": 0.4545454545454545, "clickbait": 0.09090909090909093, "deceptive": 0.2727272727272727, "dislike_product": 0.3636363636363637, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.3636363636363637, "like_product": 0.18181818181818185, "manipulative": 0.09090909090909093, "politicized": 0.0, "simple": 0.3636363636363637, "trustworthy": 0.09090909090909093, "unclear": 0.09090909090909093, "useful": 0.09090909090909093}, "content_labels": ["Entertainment", "Image"], "ratings": [4, 4, 1, 2, 4, 3, 6, 4, 2, 2, 5], "comments": ["This ad sticks out like a sore thumb, especially on that website.", "I love how nostalgic the ad looks. Maybe it's just me, but the ad reminds me of how they used to look when I first getting on the internet in 2007. I see this nostalgic quality as something positive because I have good memories around that time."], "screenshot": "1463396.webp"}, {"id": 1463461, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.1, "clickbait": 0.1, "deceptive": 0.2, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.6, "like_product": 0.1, "manipulative": 0.0, "politicized": 0.0, "simple": 0.6, "trustworthy": 0.6, "unclear": 0.1, "useful": 0.1}, "content_labels": ["Image", "Journalism", "Self-Link"], "ratings": [3, 4, 4, 5, 5, 4, 5, 6, 5, 4], "comments": ["It is kinda boring but is designed well. "], "screenshot": "1463461.webp"}, {"id": 1463480, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.1, "clickbait": 0.1, "deceptive": 0.0, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.5, "like_product": 0.1, "manipulative": 0.1, "politicized": 0.0, "simple": 0.3, "trustworthy": 0.3, "unclear": 0.5, "useful": 0.4}, "content_labels": ["Image", "Scientific Journal", "Self-Link"], "ratings": [5, 4, 3, 6, 3, 5, 3, 4, 2, 4], "comments": ["Colors are a nice touch", "I dont like kids"], "screenshot": "1463480.webp"}, {"id": 1463487, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.4, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.2, "like_product": 0.2, "manipulative": 0.0, "politicized": 0.0, "simple": 0.3, "trustworthy": 0.1, "unclear": 0.2, "useful": 0.2}, "content_labels": ["Image", "Scientific Journal", "Self-Link"], "ratings": [4, 4, 5, 6, 2, 4, 4, 5, 3, 4], "comments": ["no"], "screenshot": "1463487.webp"}, {"id": 1463520, "cluster_id": "A", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.1, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.5, "good_design": 0.7, "like_product": 0.6, "manipulative": 0.0, "politicized": 0.0, "simple": 0.2, "trustworthy": 0.1, "unclear": 0.2, "useful": 0.3}, "content_labels": ["Entertainment", "Image"], "ratings": [3, 6, 6, 6, 6, 6, 4, 6, 6, 5], "comments": ["Got me engaged to check the service out to see what it is about.", "Really good design! And I like TV shows so this is relevant to me. Good proportions of photos to text.", "Bold colors and well designed ad", "I'm not terribly sure what peacock is this doesn't explain it.", "i like streaming"], "screenshot": "1463520.webp"}, {"id": 1463524, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.4, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.6, "like_product": 0.2, "manipulative": 0.0, "politicized": 0.0, "simple": 0.7, "trustworthy": 0.4, "unclear": 0.1, "useful": 0.3}, "content_labels": ["Image", "Public Relations"], "ratings": [2, 6, 5, 5, 4, 5, 6, 6, 5, 6], "comments": ["I like how they say they help the community."], "screenshot": "1463524.webp"}, {"id": 1463536, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.1, "clickbait": 0.1, "deceptive": 0.0, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.4, "like_product": 0.4, "manipulative": 0.0, "politicized": 0.0, "simple": 0.6, "trustworthy": 0.1, "unclear": 0.0, "useful": 0.1}, "content_labels": ["Household Products", "Image"], "ratings": [2, 4, 5, 6, 4, 5, 5, 5, 4, 6], "comments": ["Not relevant to me"], "screenshot": "1463536.webp"}, {"id": 1463579, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.2, "clickbait": 0.1, "deceptive": 0.0, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.2, "like_product": 0.2, "manipulative": 0.0, "politicized": 0.0, "simple": 0.6, "trustworthy": 0.2, "unclear": 0.3, "useful": 0.3}, "content_labels": ["Household Products", "Image"], "ratings": [4, 3, 6, 4, 4, 3, 3, 4, 6, 4], "comments": ["I don't know what NFM is", "I really have a hard time seeing the ad (if it's what I see as outlined in yellow) - not really clear.", "I've never heard of this brand. It seems like a legit ad, maybe one I'd see for kohl's."], "screenshot": "1463579.webp"}, {"id": 1463581, "cluster_id": "U", "opinion_label_dist": {"bad_design": 0.7272727272727273, "boring": 0.18181818181818185, "clickbait": 0.6363636363636364, "deceptive": 0.2727272727272727, "dislike_product": 0.2727272727272727, "distasteful": 0.18181818181818185, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.09090909090909093, "manipulative": 0.18181818181818185, "politicized": 0.0, "simple": 0.09090909090909093, "trustworthy": 0.0, "unclear": 0.09090909090909093, "useful": 0.0}, "content_labels": ["Advertorial", "Health and Supplements", "Native"], "ratings": [2, 4, 1, 1, 2, 2, 2, 1, 3, 4, 3], "comments": ["hate clickbait links and ads"], "screenshot": "1463581.webp"}, {"id": 1463746, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.16666666666666666, "clickbait": 0.08333333333333333, "deceptive": 0.0, "dislike_product": 0.25, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.5, "like_product": 0.25, "manipulative": 0.08333333333333333, "politicized": 0.0, "simple": 0.5, "trustworthy": 0.0, "unclear": 0.08333333333333333, "useful": 0.08333333333333333}, "content_labels": ["Cars", "Image"], "ratings": [4, 4, 4, 2, 4, 2, 4, 5, 5, 4, 4, 5], "comments": [], "screenshot": "1463746.webp"}, {"id": 1463748, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.2, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.5, "like_product": 0.2, "manipulative": 0.0, "politicized": 0.0, "simple": 0.4, "trustworthy": 0.0, "unclear": 0.0, "useful": 0.0}, "content_labels": ["Cars", "Image"], "ratings": [4, 2, 4, 5, 4, 4, 4, 5, 6, 4], "comments": [], "screenshot": "1463748.webp"}, {"id": 1463775, "cluster_id": "Q", "opinion_label_dist": {"bad_design": 0.8, "boring": 0.4, "clickbait": 0.4, "deceptive": 0.4, "dislike_product": 0.3, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.0, "manipulative": 0.3, "politicized": 0.1, "simple": 0.0, "trustworthy": 0.0, "unclear": 0.1, "useful": 0.1}, "content_labels": ["Image", "Mortgages"], "ratings": [2, 1, 2, 2, 2, 4, 1, 2, 3, 2], "comments": [], "screenshot": "1463775.webp"}, {"id": 1463782, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.2727272727272727, "boring": 0.18181818181818185, "clickbait": 0.09090909090909093, "deceptive": 0.0, "dislike_product": 0.18181818181818185, "distasteful": 0.0, "entertaining": 0.2727272727272727, "good_design": 0.3636363636363637, "like_product": 0.2727272727272727, "manipulative": 0.0, "politicized": 0.0, "simple": 0.3636363636363637, "trustworthy": 0.18181818181818185, "unclear": 0.18181818181818185, "useful": 0.18181818181818185}, "content_labels": ["Consumer Tech", "Image"], "ratings": [7, 2, 4, 6, 6, 7, 5, 4, 2, 5, 4], "comments": ["No"], "screenshot": "1463782.webp"}, {"id": 1463785, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.4, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.1, "distasteful": 0.2, "entertaining": 0.0, "good_design": 0.3, "like_product": 0.1, "manipulative": 0.0, "politicized": 0.0, "simple": 0.2, "trustworthy": 0.0, "unclear": 0.6, "useful": 0.0}, "content_labels": ["Apparel", "Image"], "ratings": [3, 4, 3, 3, 3, 4, 4, 3, 3, 3], "comments": ["I honestly just don't know what is being advertised. Is it a clothing store. The uncertainty makes me forget it instantly."], "screenshot": "1463785.webp"}, {"id": 1463794, "cluster_id": "L", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.3, "clickbait": 0.7, "deceptive": 0.7, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.2, "like_product": 0.1, "manipulative": 0.2, "politicized": 0.0, "simple": 0.2, "trustworthy": 0.0, "unclear": 0.2, "useful": 0.1}, "content_labels": ["B2B Products", "Computer Security-related", "Image"], "ratings": [4, 2, 4, 2, 2, 4, 3, 2, 3, 4], "comments": ["what does the banner on the top even say?", "no", "I dislike these types of ads where it pushes itself into the middle of your screen and forces you to address it."], "screenshot": "1463794.webp"}, {"id": 1463806, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.4, "boring": 0.3, "clickbait": 0.1, "deceptive": 0.0, "dislike_product": 0.2, "distasteful": 0.1, "entertaining": 0.0, "good_design": 0.5, "like_product": 0.0, "manipulative": 0.1, "politicized": 0.0, "simple": 0.2, "trustworthy": 0.1, "unclear": 0.4, "useful": 0.0}, "content_labels": ["B2B Products", "Image"], "ratings": [3, 3, 4, 4, 2, 4, 3, 4, 1, 6], "comments": ["I don't even know what this is suppose to be", "This ad is intrusive because it is an annoying pop up."], "screenshot": "1463806.webp"}, {"id": 1463810, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.08333333333333333, "boring": 0.4166666666666667, "clickbait": 0.0, "deceptive": 0.25, "dislike_product": 0.08333333333333333, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.25, "like_product": 0.08333333333333333, "manipulative": 0.08333333333333333, "politicized": 0.0, "simple": 0.4166666666666667, "trustworthy": 0.08333333333333333, "unclear": 0.5, "useful": 0.0}, "content_labels": ["B2B Products", "Computer Security-related", "Image"], "ratings": [5, 5, 4, 3, 2, 2, 4, 3, 4, 4, 4, 3], "comments": ["There's no way on the planet or in the Internet that IT doesn't still get involved in this software and in remote workers in general. I call negligence or BS."], "screenshot": "1463810.webp"}, {"id": 1463816, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.18181818181818185, "boring": 0.7272727272727273, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.09090909090909093, "distasteful": 0.0, "entertaining": 0.09090909090909093, "good_design": 0.5454545454545454, "like_product": 0.18181818181818185, "manipulative": 0.0, "politicized": 0.0, "simple": 0.4545454545454545, "trustworthy": 0.3636363636363637, "unclear": 0.2727272727272727, "useful": 0.3636363636363637}, "content_labels": ["B2B Products", "Image"], "ratings": [4, 6, 4, 3, 6, 4, 5, 5, 3, 3, 5], "comments": ["It looks like an informational ad that can provide you genuine information."], "screenshot": "1463816.webp"}, {"id": 1463837, "cluster_id": "G", "opinion_label_dist": {"bad_design": 0.4, "boring": 0.3, "clickbait": 0.4, "deceptive": 0.3, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.2, "good_design": 0.3, "like_product": 0.2, "manipulative": 0.5, "politicized": 0.0, "simple": 0.2, "trustworthy": 0.1, "unclear": 0.0, "useful": 0.4}, "content_labels": ["Food and Drink", "Native", "Sponsored Search"], "ratings": [2, 6, 5, 4, 2, 3, 5, 6, 7, 3], "comments": ["Idea of what to prepare and stock up on."], "screenshot": "1463837.webp"}, {"id": 1463844, "cluster_id": "U", "opinion_label_dist": {"bad_design": 0.3636363636363637, "boring": 0.3636363636363637, "clickbait": 0.4545454545454545, "deceptive": 0.7272727272727273, "dislike_product": 0.18181818181818185, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.09090909090909093, "like_product": 0.0, "manipulative": 0.18181818181818185, "politicized": 0.0, "simple": 0.09090909090909093, "trustworthy": 0.0, "unclear": 0.18181818181818185, "useful": 0.0}, "content_labels": ["Decoy", "Image", "Public Records Service"], "ratings": [3, 4, 1, 1, 2, 2, 3, 6, 2, 1, 2], "comments": ["I feel like it is extremely intrusive showing up in the middle of the page like that. It is pushy and aggressive."], "screenshot": "1463844.webp"}, {"id": 1463875, "cluster_id": "R", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.4, "clickbait": 0.5, "deceptive": 0.4, "dislike_product": 0.1, "distasteful": 0.3, "entertaining": 0.0, "good_design": 0.1, "like_product": 0.0, "manipulative": 0.1, "politicized": 0.0, "simple": 0.3, "trustworthy": 0.0, "unclear": 0.1, "useful": 0.1}, "content_labels": ["Advertorial", "Genealogy", "Native"], "ratings": [3, 1, 3, 3, 1, 3, 1, 3, 2, 4], "comments": ["Why are the \"ancestry\" have a native american or something on it. "], "screenshot": "1463875.webp"}, {"id": 1463883, "cluster_id": "U", "opinion_label_dist": {"bad_design": 0.4, "boring": 0.1, "clickbait": 0.6, "deceptive": 0.3, "dislike_product": 0.1, "distasteful": 0.1, "entertaining": 0.0, "good_design": 0.1, "like_product": 0.1, "manipulative": 0.0, "politicized": 0.0, "simple": 0.1, "trustworthy": 0.0, "unclear": 0.3, "useful": 0.0}, "content_labels": ["B2B Products", "Computer Security-related", "Google Responsive"], "ratings": [7, 2, 2, 3, 3, 1, 1, 2, 3, 1], "comments": ["Looks like something I cant trust and wont click.", "The wording sounds as though it's meant to build on people's security fears/worries."], "screenshot": "1463883.webp"}, {"id": 1463885, "cluster_id": "R", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.4, "clickbait": 0.4, "deceptive": 0.2, "dislike_product": 0.2, "distasteful": 0.2, "entertaining": 0.0, "good_design": 0.1, "like_product": 0.1, "manipulative": 0.3, "politicized": 0.0, "simple": 0.2, "trustworthy": 0.0, "unclear": 0.1, "useful": 0.2}, "content_labels": ["Advertorial", "Health and Supplements", "Native"], "ratings": [4, 2, 4, 1, 3, 1, 2, 3, 6, 4], "comments": ["I am not concerned by this ad so it is irrelevant to me."], "screenshot": "1463885.webp"}, {"id": 1463887, "cluster_id": "G", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.0, "clickbait": 0.4, "deceptive": 0.4, "dislike_product": 0.0, "distasteful": 0.1, "entertaining": 0.0, "good_design": 0.2, "like_product": 0.4, "manipulative": 0.1, "politicized": 0.0, "simple": 0.4, "trustworthy": 0.2, "unclear": 0.0, "useful": 0.5}, "content_labels": ["COVID Products", "Native"], "ratings": [2, 2, 5, 7, 6, 5, 2, 7, 5, 3], "comments": [], "screenshot": "1463887.webp"}, {"id": 1463888, "cluster_id": "G", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.0, "clickbait": 0.5, "deceptive": 0.1, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.6, "like_product": 0.5, "manipulative": 0.2, "politicized": 0.0, "simple": 0.4, "trustworthy": 0.1, "unclear": 0.0, "useful": 0.2}, "content_labels": ["Cars", "Native", "Sponsored Search"], "ratings": [3, 3, 7, 5, 6, 2, 5, 6, 2, 7], "comments": [], "screenshot": "1463888.webp"}, {"id": 1463899, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.1, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.4, "like_product": 0.4, "manipulative": 0.0, "politicized": 0.0, "simple": 0.8, "trustworthy": 0.1, "unclear": 0.0, "useful": 0.4}, "content_labels": ["Native", "Software Download"], "ratings": [6, 4, 5, 5, 6, 3, 3, 5, 3, 5], "comments": ["It seems like an interesting extension but I need to know more about how they track you and what kind of additional information is store about you."], "screenshot": "1463899.webp"}, {"id": 1463931, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.2, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.5, "like_product": 0.4, "manipulative": 0.1, "politicized": 0.0, "simple": 0.2, "trustworthy": 0.1, "unclear": 0.1, "useful": 0.1}, "content_labels": ["COVID Products", "Image"], "ratings": [7, 7, 7, 4, 6, 4, 3, 6, 3, 4], "comments": ["I generally just don\u2019t like ads that pop up and cover the whole screen", "The more ads like this that people see, the more masking is taken as a given and necessary.", "That mask design looks tacky "], "screenshot": "1463931.webp"}, {"id": 1463952, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.4, "boring": 0.4, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.2, "good_design": 0.4, "like_product": 0.1, "manipulative": 0.0, "politicized": 0.0, "simple": 0.3, "trustworthy": 0.2, "unclear": 0.6, "useful": 0.1}, "content_labels": ["B2B Products", "Image"], "ratings": [3, 4, 4, 3, 6, 2, 4, 5, 5, 6], "comments": [], "screenshot": "1463952.webp"}, {"id": 1463954, "cluster_id": "M", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.2, "clickbait": 0.1, "deceptive": 0.2, "dislike_product": 0.3, "distasteful": 0.2, "entertaining": 0.2, "good_design": 0.4, "like_product": 0.3, "manipulative": 0.2, "politicized": 0.3, "simple": 0.3, "trustworthy": 0.0, "unclear": 0.1, "useful": 0.3}, "content_labels": ["Entertainment", "Image", "Political Content"], "ratings": [4, 3, 1, 5, 1, 7, 4, 3, 6, 4], "comments": ["Promo codes usually are for partnerships, and the more they get the more money they make for it, recouping the cost of the ads.", "That doesn't sound fun to watch for me. "], "screenshot": "1463954.webp"}, {"id": 1463962, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.5, "clickbait": 0.1, "deceptive": 0.0, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.4, "like_product": 0.0, "manipulative": 0.0, "politicized": 0.0, "simple": 0.5, "trustworthy": 0.2, "unclear": 0.3, "useful": 0.0}, "content_labels": ["Apparel", "Google Responsive"], "ratings": [6, 4, 2, 2, 5, 5, 3, 4, 2, 2], "comments": ["Bad grammar (e.g. \u201cat online at Jackrabbit\u201d)", "Not interested in product"], "screenshot": "1463962.webp"}, {"id": 1463986, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.5, "clickbait": 0.1, "deceptive": 0.2, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.1, "like_product": 0.1, "manipulative": 0.0, "politicized": 0.1, "simple": 0.1, "trustworthy": 0.1, "unclear": 0.6, "useful": 0.1}, "content_labels": ["B2B Products", "Computer Security-related", "Image"], "ratings": [3, 4, 3, 3, 6, 3, 4, 1, 3, 2], "comments": ["I literally have no idea what the advertisement is for."], "screenshot": "1463986.webp"}, {"id": 1464003, "cluster_id": "S", "opinion_label_dist": {"bad_design": 0.4, "boring": 0.4, "clickbait": 0.6, "deceptive": 0.2, "dislike_product": 0.4, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.1, "manipulative": 0.1, "politicized": 0.9, "simple": 0.3, "trustworthy": 0.0, "unclear": 0.1, "useful": 0.1}, "content_labels": ["Google Responsive", "Political Campaign", "Political Poll"], "ratings": [1, 4, 3, 6, 1, 2, 2, 3, 2, 2], "comments": ["My vote is private"], "screenshot": "1464003.webp"}, {"id": 1464094, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.3, "boring": 0.3, "clickbait": 0.2, "deceptive": 0.0, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.3, "like_product": 0.1, "manipulative": 0.0, "politicized": 0.0, "simple": 0.7, "trustworthy": 0.2, "unclear": 0.1, "useful": 0.1}, "content_labels": ["Image", "Journalism", "Self-Link"], "ratings": [5, 4, 3, 4, 5, 5, 6, 5, 3, 5], "comments": ["I had to strain my eyes to read it"], "screenshot": "1464094.webp"}, {"id": 1464256, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.2, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.1, "like_product": 0.2, "manipulative": 0.0, "politicized": 0.0, "simple": 0.8, "trustworthy": 0.5, "unclear": 0.0, "useful": 0.4}, "content_labels": ["Health and Supplements", "Image"], "ratings": [5, 6, 4, 5, 6, 4, 6, 5, 2, 4], "comments": [], "screenshot": "1464256.webp"}, {"id": 1464410, "cluster_id": "P", "opinion_label_dist": {"bad_design": 0.6, "boring": 0.8, "clickbait": 0.1, "deceptive": 0.1, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.1, "manipulative": 0.1, "politicized": 0.0, "simple": 0.3, "trustworthy": 0.0, "unclear": 0.5, "useful": 0.0}, "content_labels": ["B2B Products", "Google Responsive"], "ratings": [4, 4, 4, 3, 2, 2, 3, 1, 4, 1], "comments": ["I have no idea what fusion 360 is, so I really don't care about the ad.", "The ad is RIGHT in your face, it is unclear and looks like every other questionable clickbait ad."], "screenshot": "1464410.webp"}, {"id": 1464504, "cluster_id": "P", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.3, "clickbait": 0.3, "deceptive": 0.2, "dislike_product": 0.1, "distasteful": 0.1, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.0, "manipulative": 0.0, "politicized": 0.1, "simple": 0.2, "trustworthy": 0.0, "unclear": 0.9, "useful": 0.0}, "content_labels": ["B2B Products", "Image"], "ratings": [3, 4, 5, 5, 4, 3, 2, 4, 2, 1], "comments": ["Color of ad is boring and not enough information.  Can't tell what this ad is promoting or what it is for.", "I found it confusing and boring.", "Only have a faint sense of what the product is.", "nope. it is like a newspaper with a big black square in the middle with no writing....have no idea what it is or its purpose but i want no part in it"], "screenshot": "1464504.webp"}, {"id": 1464534, "cluster_id": "E", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.0, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.3636363636363637, "good_design": 0.8181818181818182, "like_product": 0.18181818181818185, "manipulative": 0.0, "politicized": 0.0, "simple": 0.2727272727272727, "trustworthy": 0.0, "unclear": 0.4545454545454545, "useful": 0.0}, "content_labels": ["Apparel", "Image", "Sports"], "ratings": [5, 5, 6, 4, 5, 5, 6, 6, 4, 6, 2], "comments": ["none"], "screenshot": "1464534.webp"}, {"id": 1464539, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.1, "clickbait": 0.1, "deceptive": 0.3, "dislike_product": 0.2, "distasteful": 0.1, "entertaining": 0.1, "good_design": 0.3, "like_product": 0.2, "manipulative": 0.2, "politicized": 0.0, "simple": 0.4, "trustworthy": 0.0, "unclear": 0.4, "useful": 0.1}, "content_labels": ["Computer Security-related", "Image", "Software Download"], "ratings": [3, 4, 3, 3, 5, 1, 4, 6, 4, 5], "comments": ["no"], "screenshot": "1464539.webp"}, {"id": 1464542, "cluster_id": "Q", "opinion_label_dist": {"bad_design": 0.9, "boring": 0.3, "clickbait": 0.7, "deceptive": 0.7, "dislike_product": 0.3, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.1, "like_product": 0.0, "manipulative": 0.3, "politicized": 0.2, "simple": 0.1, "trustworthy": 0.1, "unclear": 0.0, "useful": 0.1}, "content_labels": ["Image", "Mortgages"], "ratings": [1, 3, 2, 1, 6, 2, 1, 1, 1, 2], "comments": ["It's just obviously predatory and the colors are hideous. ", "Congress does not concern itself with reverse mortgages, this ad is deceptive and gross."], "screenshot": "1464542.webp"}, {"id": 1464567, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.0, "clickbait": 0.1, "deceptive": 0.0, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.3, "like_product": 0.1, "manipulative": 0.0, "politicized": 0.0, "simple": 0.7, "trustworthy": 0.1, "unclear": 0.3, "useful": 0.1}, "content_labels": ["B2B Products", "Image"], "ratings": [3, 1, 4, 5, 4, 4, 5, 5, 4, 4], "comments": ["It is hard for me to make out what is depicted in the image.  Too much white in the ad overall makes it hard to see."], "screenshot": "1464567.webp"}, {"id": 1464590, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.4, "clickbait": 0.1, "deceptive": 0.0, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.1, "like_product": 0.1, "manipulative": 0.0, "politicized": 0.0, "simple": 0.8, "trustworthy": 0.2, "unclear": 0.1, "useful": 0.2}, "content_labels": ["B2B Products", "Google Responsive"], "ratings": [4, 4, 4, 2, 5, 5, 6, 5, 5, 6], "comments": [], "screenshot": "1464590.webp"}, {"id": 1464597, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.3636363636363637, "boring": 0.2727272727272727, "clickbait": 0.18181818181818185, "deceptive": 0.0, "dislike_product": 0.09090909090909093, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.09090909090909093, "like_product": 0.18181818181818185, "manipulative": 0.09090909090909093, "politicized": 0.0, "simple": 0.6363636363636364, "trustworthy": 0.2727272727272727, "unclear": 0.18181818181818185, "useful": 0.4545454545454545}, "content_labels": ["Senior Living", "Sponsored Content"], "ratings": [2, 5, 4, 5, 4, 4, 5, 1, 6, 3, 3], "comments": ["I like that it's helpful"], "screenshot": "1464597.webp"}, {"id": 1464648, "cluster_id": "N", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.09090909090909093, "clickbait": 0.0, "deceptive": 0.18181818181818185, "dislike_product": 1.0, "distasteful": 0.18181818181818185, "entertaining": 0.0, "good_design": 0.4545454545454545, "like_product": 0.0, "manipulative": 0.3636363636363637, "politicized": 0.0, "simple": 0.18181818181818185, "trustworthy": 0.0, "unclear": 0.0, "useful": 0.18181818181818185}, "content_labels": ["Image", "Recreational Drugs"], "ratings": [3, 2, 2, 1, 2, 2, 5, 3, 3, 3, 3], "comments": [], "screenshot": "1464648.webp"}, {"id": 1464649, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.4, "boring": 0.4, "clickbait": 0.1, "deceptive": 0.0, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.2, "like_product": 0.1, "manipulative": 0.2, "politicized": 0.0, "simple": 0.8, "trustworthy": 0.3, "unclear": 0.0, "useful": 0.2}, "content_labels": ["B2B Products", "Image"], "ratings": [5, 6, 3, 3, 2, 4, 2, 3, 6, 3], "comments": ["The call for action is somewhat done well.", "It's a cliche for a company to say things like, \"It's all about what you want\", \"You're more important\", etc. Such rhetoric promotes selfishness. "], "screenshot": "1464649.webp"}, {"id": 1464747, "cluster_id": "M", "opinion_label_dist": {"bad_design": 0.4, "boring": 0.2, "clickbait": 0.1, "deceptive": 0.3, "dislike_product": 0.5, "distasteful": 0.1, "entertaining": 0.1, "good_design": 0.1, "like_product": 0.1, "manipulative": 0.3, "politicized": 0.5, "simple": 0.3, "trustworthy": 0.0, "unclear": 0.0, "useful": 0.0}, "content_labels": ["Image", "Journalism", "Self-Link"], "ratings": [2, 2, 4, 6, 4, 3, 2, 2, 3, 2], "comments": ["Not a fan of Fox news nor what they stand for."], "screenshot": "1464747.webp"}, {"id": 1464751, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.4, "boring": 0.3, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.3, "like_product": 0.3, "manipulative": 0.1, "politicized": 0.0, "simple": 0.4, "trustworthy": 0.1, "unclear": 0.1, "useful": 0.3}, "content_labels": ["Apparel", "Image"], "ratings": [2, 4, 5, 5, 1, 1, 4, 5, 2, 6], "comments": ["It's too cramped.", "Looks rugged ", "Nothing too special", "Great visual. Makes me want to purchase this watch."], "screenshot": "1464751.webp"}, {"id": 1464793, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.3, "boring": 0.4, "clickbait": 0.1, "deceptive": 0.0, "dislike_product": 0.3, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.1, "like_product": 0.1, "manipulative": 0.1, "politicized": 0.0, "simple": 0.3, "trustworthy": 0.1, "unclear": 0.4, "useful": 0.1}, "content_labels": ["Image", "Journalism", "Self-Link"], "ratings": [4, 3, 4, 3, 5, 4, 4, 4, 4, 4], "comments": [], "screenshot": "1464793.webp"}, {"id": 1464809, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.3, "boring": 0.3, "clickbait": 0.0, "deceptive": 0.1, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.3, "like_product": 0.2, "manipulative": 0.0, "politicized": 0.0, "simple": 0.4, "trustworthy": 0.1, "unclear": 0.0, "useful": 0.3}, "content_labels": ["Image", "Real Estate"], "ratings": [6, 4, 4, 7, 5, 5, 2, 4, 4, 4], "comments": [], "screenshot": "1464809.webp"}, {"id": 1464850, "cluster_id": "G", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.3, "clickbait": 0.4, "deceptive": 0.2, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.4, "good_design": 0.2, "like_product": 0.4, "manipulative": 0.1, "politicized": 0.0, "simple": 0.3, "trustworthy": 0.3, "unclear": 0.0, "useful": 0.1}, "content_labels": ["Human Interest", "Listicle", "Native"], "ratings": [5, 1, 3, 6, 7, 5, 3, 7, 7, 4], "comments": ["Using female breasts to lure people to click it", "No", "none", "This probably wouldn\u2019t catch my eye.   I am not a dog owner. "], "screenshot": "1464850.webp"}, {"id": 1464894, "cluster_id": "T", "opinion_label_dist": {"bad_design": 0.3636363636363637, "boring": 0.09090909090909093, "clickbait": 0.3636363636363637, "deceptive": 0.5454545454545454, "dislike_product": 0.7272727272727273, "distasteful": 0.2727272727272727, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.09090909090909093, "manipulative": 0.4545454545454545, "politicized": 0.8181818181818182, "simple": 0.09090909090909093, "trustworthy": 0.0, "unclear": 0.18181818181818185, "useful": 0.0}, "content_labels": ["Google Responsive", "Political Campaign", "Political Poll"], "ratings": [2, 1, 1, 1, 7, 6, 1, 1, 1, 3, 2], "comments": ["I generally do not like political ads whatsoever. Especially if the ad is trying to persuade me to vote for someone."], "screenshot": "1464894.webp"}, {"id": 1464906, "cluster_id": "R", "opinion_label_dist": {"bad_design": 0.3, "boring": 0.1, "clickbait": 0.6, "deceptive": 0.5, "dislike_product": 0.1, "distasteful": 0.5, "entertaining": 0.1, "good_design": 0.0, "like_product": 0.2, "manipulative": 0.5, "politicized": 0.0, "simple": 0.3, "trustworthy": 0.0, "unclear": 0.1, "useful": 0.0}, "content_labels": ["Human Interest", "Listicle", "Native"], "ratings": [3, 1, 1, 2, 6, 2, 2, 3, 1, 6], "comments": ["Not my interest", "Blatant soft-porn sexism. Completely disgusting. ", "There are way too many ads like these that take you to websites looking for your personal information."], "screenshot": "1464906.webp"}, {"id": 1464988, "cluster_id": "L", "opinion_label_dist": {"bad_design": 0.4545454545454545, "boring": 0.5454545454545454, "clickbait": 0.0, "deceptive": 0.4545454545454545, "dislike_product": 0.2727272727272727, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.09090909090909093, "like_product": 0.0, "manipulative": 0.0, "politicized": 0.0, "simple": 0.18181818181818185, "trustworthy": 0.0, "unclear": 0.2727272727272727, "useful": 0.0}, "content_labels": ["Google Responsive", "Software Download"], "ratings": [4, 3, 3, 2, 2, 2, 1, 4, 2, 1, 2], "comments": ["no", "This ad needs color for starters.  This ad also looks like it does not have an advertising budget at all.  The ad does not tell me anything much in it's message and is way to small for the message it is trying to give.  Enlarge the ad, add a logo, add some color and explain why this company and brand has something to offer.  This ad as is, is really a wast of advertising resources.", "I believe they are selling an illegal product, although they try to make it look trustworthy.", "no", "The last thing I'm interested in is putting my financial services in a random internet company via a random ad. "], "screenshot": "1464988.webp"}, {"id": 1464995, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.2, "clickbait": 0.1, "deceptive": 0.0, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.3, "like_product": 0.3, "manipulative": 0.0, "politicized": 0.0, "simple": 0.3, "trustworthy": 0.0, "unclear": 0.2, "useful": 0.2}, "content_labels": ["Advertorial", "Entertainment", "Google Responsive"], "ratings": [6, 3, 4, 4, 5, 4, 2, 5, 5, 5], "comments": ["The topic doesn't really interest me much so if I were to see this ad, I would just gloss over it and not pay too much attention.", "I have no idea what that ad is talking about, but it seems like an intriguing subject.", "not interested"], "screenshot": "1464995.webp"}, {"id": 1465007, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.2, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.5, "like_product": 0.1, "manipulative": 0.0, "politicized": 0.0, "simple": 0.7, "trustworthy": 0.2, "unclear": 0.1, "useful": 0.1}, "content_labels": ["B2B Products", "Banking/Credit Cards", "Image"], "ratings": [5, 4, 4, 5, 4, 2, 5, 4, 5, 4], "comments": [], "screenshot": "1465007.webp"}, {"id": 1465015, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.2727272727272727, "clickbait": 0.2727272727272727, "deceptive": 0.0, "dislike_product": 0.09090909090909093, "distasteful": 0.0, "entertaining": 0.2727272727272727, "good_design": 0.6363636363636364, "like_product": 0.2727272727272727, "manipulative": 0.0, "politicized": 0.0, "simple": 0.4545454545454545, "trustworthy": 0.09090909090909093, "unclear": 0.3636363636363637, "useful": 0.18181818181818185}, "content_labels": ["Beauty Products", "Image"], "ratings": [5, 6, 4, 4, 4, 7, 7, 4, 6, 5, 6], "comments": ["It isn't specific about what exactly is new at Dermstore. Is it one type of product or do they have a line coming out? ", "no", "The design is a nice shade of pink which is one of my favorite colors. However, I am not interested in skin care products. It is also unclear what that product even is on the ad.", "I think it goes with the website and isn\u2019t really hindering your viewing like a pop up ad."], "screenshot": "1465015.webp"}, {"id": 1465019, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.1, "clickbait": 0.0, "deceptive": 0.1, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.7, "like_product": 0.2, "manipulative": 0.0, "politicized": 0.0, "simple": 0.4, "trustworthy": 0.1, "unclear": 0.4, "useful": 0.0}, "content_labels": ["Beauty Products", "Image"], "ratings": [4, 3, 4, 4, 5, 5, 6, 5, 4, 5], "comments": [], "screenshot": "1465019.webp"}, {"id": 1465095, "cluster_id": "P", "opinion_label_dist": {"bad_design": 0.6, "boring": 0.5, "clickbait": 0.0, "deceptive": 0.1, "dislike_product": 0.3, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.0, "manipulative": 0.1, "politicized": 0.0, "simple": 0.1, "trustworthy": 0.0, "unclear": 0.3, "useful": 0.1}, "content_labels": ["Image", "Medical Services and Prescriptions"], "ratings": [1, 2, 3, 2, 4, 2, 1, 4, 4, 3], "comments": [], "screenshot": "1465095.webp"}, {"id": 1465103, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.4, "clickbait": 0.2, "deceptive": 0.0, "dislike_product": 0.3, "distasteful": 0.1, "entertaining": 0.0, "good_design": 0.2, "like_product": 0.0, "manipulative": 0.1, "politicized": 0.0, "simple": 0.7, "trustworthy": 0.0, "unclear": 0.3, "useful": 0.0}, "content_labels": ["Google Responsive", "Mortgages"], "ratings": [4, 4, 4, 6, 6, 4, 4, 4, 4, 4], "comments": ["Nope!", "Wasted empty space and the image is lost in ad.", "I am not really interested in the topic, so I am indifferent."], "screenshot": "1465103.webp"}, {"id": 1465106, "cluster_id": "Q", "opinion_label_dist": {"bad_design": 0.5, "boring": 0.4, "clickbait": 0.4, "deceptive": 0.5, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.2, "manipulative": 0.2, "politicized": 0.1, "simple": 0.0, "trustworthy": 0.1, "unclear": 0.2, "useful": 0.0}, "content_labels": ["Google Responsive", "Investment Pitch"], "ratings": [1, 5, 2, 5, 5, 3, 1, 2, 1, 4], "comments": [], "screenshot": "1465106.webp"}, {"id": 1465132, "cluster_id": "Q", "opinion_label_dist": {"bad_design": 0.4, "boring": 0.3, "clickbait": 0.3, "deceptive": 0.1, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.2, "good_design": 0.0, "like_product": 0.2, "manipulative": 0.1, "politicized": 0.0, "simple": 0.1, "trustworthy": 0.1, "unclear": 0.4, "useful": 0.4}, "content_labels": ["Household Products", "Image"], "ratings": [2, 1, 7, 4, 2, 4, 4, 2, 1, 6], "comments": ["none"], "screenshot": "1465132.webp"}, {"id": 1465162, "cluster_id": "U", "opinion_label_dist": {"bad_design": 0.5, "boring": 0.3, "clickbait": 0.3, "deceptive": 0.7, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.0, "manipulative": 0.1, "politicized": 0.0, "simple": 0.1, "trustworthy": 0.0, "unclear": 0.2, "useful": 0.1}, "content_labels": ["Computer Security-related", "Google Responsive", "Software Download"], "ratings": [1, 1, 2, 1, 3, 1, 1, 6, 2, 3], "comments": [], "screenshot": "1465162.webp"}, {"id": 1465218, "cluster_id": "U", "opinion_label_dist": {"bad_design": 0.5, "boring": 0.2, "clickbait": 0.9, "deceptive": 0.6, "dislike_product": 0.1, "distasteful": 0.1, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.0, "manipulative": 0.3, "politicized": 0.0, "simple": 0.1, "trustworthy": 0.0, "unclear": 0.4, "useful": 0.0}, "content_labels": ["Human Interest", "Listicle", "Native"], "ratings": [2, 3, 2, 2, 2, 2, 2, 1, 1, 1], "comments": ["Teaser ad. Often fake. Almost always disappointing."], "screenshot": "1465218.webp"}, {"id": 1465219, "cluster_id": "G", "opinion_label_dist": {"bad_design": 0.4, "boring": 0.1, "clickbait": 0.2, "deceptive": 0.1, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.4, "good_design": 0.2, "like_product": 0.4, "manipulative": 0.1, "politicized": 0.0, "simple": 0.6, "trustworthy": 0.4, "unclear": 0.2, "useful": 0.4}, "content_labels": ["Entertainment", "Image", "Self-Link"], "ratings": [5, 4, 6, 7, 3, 6, 5, 5, 5, 1], "comments": ["It\u2019s not overly complicated "], "screenshot": "1465219.webp"}, {"id": 1465270, "cluster_id": "G", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.4, "clickbait": 0.1, "deceptive": 0.1, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.1, "like_product": 0.3, "manipulative": 0.2, "politicized": 0.0, "simple": 0.5, "trustworthy": 0.0, "unclear": 0.0, "useful": 0.2}, "content_labels": ["Image", "Journalism", "Self-Link"], "ratings": [2, 7, 3, 3, 3, 4, 4, 6, 6, 4], "comments": [], "screenshot": "1465270.webp"}, {"id": 1465330, "cluster_id": "Q", "opinion_label_dist": {"bad_design": 0.7, "boring": 0.6, "clickbait": 0.3, "deceptive": 0.2, "dislike_product": 0.4, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.0, "like_product": 0.1, "manipulative": 0.1, "politicized": 0.0, "simple": 0.0, "trustworthy": 0.0, "unclear": 0.3, "useful": 0.0}, "content_labels": ["Employment", "Image"], "ratings": [3, 3, 3, 2, 2, 3, 2, 5, 3, 3], "comments": ["I am interesting in becoming a writer but the barefoot part just seems strange. "], "screenshot": "1465330.webp"}, {"id": 1465363, "cluster_id": "U", "opinion_label_dist": {"bad_design": 0.4, "boring": 0.1, "clickbait": 0.7, "deceptive": 0.6, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.1, "manipulative": 0.3, "politicized": 0.0, "simple": 0.1, "trustworthy": 0.0, "unclear": 0.1, "useful": 0.0}, "content_labels": ["Health and Supplements", "Native"], "ratings": [4, 4, 1, 4, 2, 1, 1, 2, 3, 4], "comments": ["No"], "screenshot": "1465363.webp"}, {"id": 1465380, "cluster_id": "L", "opinion_label_dist": {"bad_design": 0.3, "boring": 0.2, "clickbait": 0.6, "deceptive": 0.3, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.2, "like_product": 0.2, "manipulative": 0.0, "politicized": 0.0, "simple": 0.2, "trustworthy": 0.1, "unclear": 0.2, "useful": 0.1}, "content_labels": ["Google Responsive", "Software Download"], "ratings": [3, 1, 6, 3, 3, 6, 2, 1, 2, 2], "comments": ["Typically articles like this have been clickbait and I tend to avoid catchall statements like \"The secret to shopping online like a pro.\" I would at the very least be wary of the information when clicking through to the website."], "screenshot": "1465380.webp"}, {"id": 1465385, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.5, "clickbait": 0.0, "deceptive": 0.1, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.2, "like_product": 0.3, "manipulative": 0.0, "politicized": 0.0, "simple": 0.4, "trustworthy": 0.0, "unclear": 0.3, "useful": 0.0}, "content_labels": ["Apparel", "Image"], "ratings": [4, 6, 4, 3, 3, 6, 5, 2, 4, 2], "comments": ["The product itself doesn't appeal to me.", "Don't care about fashion and I am not a female."], "screenshot": "1465385.webp"}, {"id": 1465472, "cluster_id": "G", "opinion_label_dist": {"bad_design": 0.3, "boring": 0.1, "clickbait": 0.3, "deceptive": 0.3, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.2, "good_design": 0.3, "like_product": 0.3, "manipulative": 0.1, "politicized": 0.0, "simple": 0.4, "trustworthy": 0.0, "unclear": 0.0, "useful": 0.1}, "content_labels": ["COVID Products", "Native"], "ratings": [5, 4, 1, 3, 3, 5, 6, 4, 5, 3], "comments": ["Bad grammar (e.g. \u201ctacoma\u201d not capitalized)", "These style of ads seems so trashy and bad looking. Also again trying to take advantage of a global pandemic. ", "Sexy"], "screenshot": "1465472.webp"}, {"id": 1465493, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.4545454545454545, "clickbait": 0.09090909090909093, "deceptive": 0.0, "dislike_product": 0.2727272727272727, "distasteful": 0.0, "entertaining": 0.18181818181818185, "good_design": 0.4545454545454545, "like_product": 0.0, "manipulative": 0.18181818181818185, "politicized": 0.09090909090909093, "simple": 0.3636363636363637, "trustworthy": 0.2727272727272727, "unclear": 0.18181818181818185, "useful": 0.09090909090909093}, "content_labels": ["Image", "Religious", "Self-Link"], "ratings": [4, 1, 6, 1, 2, 2, 4, 4, 6, 4, 3], "comments": [], "screenshot": "1465493.webp"}, {"id": 1465524, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.0, "clickbait": 0.0, "deceptive": 0.1, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.4, "like_product": 0.1, "manipulative": 0.0, "politicized": 0.0, "simple": 0.5, "trustworthy": 0.4, "unclear": 0.1, "useful": 0.6}, "content_labels": ["Image", "Medical Services and Prescriptions"], "ratings": [7, 6, 3, 4, 7, 5, 5, 5, 6, 4], "comments": ["This is a touchy subject that is hard to put in an AD. Something that a person wants to combat but when looking at an ad, it makes you feel that it is deceptive just to get looks at a web page rather than actually providing a solution to such a terrible subject matter."], "screenshot": "1465524.webp"}, {"id": 1465577, "cluster_id": "L", "opinion_label_dist": {"bad_design": 0.2727272727272727, "boring": 0.2727272727272727, "clickbait": 0.5454545454545454, "deceptive": 0.6363636363636364, "dislike_product": 0.3636363636363637, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.18181818181818185, "like_product": 0.09090909090909093, "manipulative": 0.0, "politicized": 0.0, "simple": 0.18181818181818185, "trustworthy": 0.0, "unclear": 0.18181818181818185, "useful": 0.09090909090909093}, "content_labels": ["Advertorial", "Cars", "Native"], "ratings": [1, 2, 2, 6, 2, 3, 3, 5, 2, 4, 2], "comments": ["It just looks like a clickbait/scam type of ad. I feel like I can't trust it.", "no", "Sound sketchy", "It seems like an interesting topic , so I am intrigued by it"], "screenshot": "1465577.webp"}, {"id": 1465628, "cluster_id": "Q", "opinion_label_dist": {"bad_design": 0.7, "boring": 0.5, "clickbait": 0.4, "deceptive": 0.2, "dislike_product": 0.3, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.1, "like_product": 0.0, "manipulative": 0.1, "politicized": 0.0, "simple": 0.0, "trustworthy": 0.1, "unclear": 0.2, "useful": 0.1}, "content_labels": ["Education", "Image"], "ratings": [2, 2, 2, 7, 2, 4, 5, 3, 3, 3], "comments": ["Don't know what it was for but could be very valuable"], "screenshot": "1465628.webp"}, {"id": 1465660, "cluster_id": "G", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.1, "clickbait": 0.3, "deceptive": 0.1, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.7, "like_product": 0.6, "manipulative": 0.2, "politicized": 0.0, "simple": 0.7, "trustworthy": 0.1, "unclear": 0.2, "useful": 0.2}, "content_labels": ["Consumer Tech", "Google Responsive"], "ratings": [5, 1, 4, 6, 2, 5, 5, 7, 5, 5], "comments": ["looks like the product is legit but you will have to go through some click bait to get to it. overall, its been better than the other previous ones.", "The ad makes clear what it is advertising and for how much. "], "screenshot": "1465660.webp"}, {"id": 1465673, "cluster_id": "U", "opinion_label_dist": {"bad_design": 0.3, "boring": 0.1, "clickbait": 0.9, "deceptive": 0.7, "dislike_product": 0.1, "distasteful": 0.1, "entertaining": 0.0, "good_design": 0.2, "like_product": 0.1, "manipulative": 0.3, "politicized": 0.0, "simple": 0.0, "trustworthy": 0.0, "unclear": 0.1, "useful": 0.0}, "content_labels": ["Contest", "Image"], "ratings": [1, 1, 1, 4, 2, 1, 2, 1, 2, 2], "comments": ["I have no interest in ads that have very high chance of not being real.", "These ads are usually a way to draw people in. It is usually extremely rare for people to actual win what they are advertising."], "screenshot": "1465673.webp"}, {"id": 1465703, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.1, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.7, "like_product": 0.3, "manipulative": 0.0, "politicized": 0.0, "simple": 0.4, "trustworthy": 0.3, "unclear": 0.1, "useful": 0.2}, "content_labels": ["Cars", "Image"], "ratings": [6, 4, 5, 6, 4, 5, 4, 5, 6, 6], "comments": ["Pretty basic ad with some creativity", "Volvo is a big brand, so inherently it is more trustworthy. The car looks pretty good too."], "screenshot": "1465703.webp"}, {"id": 1465714, "cluster_id": "L", "opinion_label_dist": {"bad_design": 0.3, "boring": 0.2, "clickbait": 0.3, "deceptive": 0.2, "dislike_product": 0.3, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.2, "like_product": 0.0, "manipulative": 0.1, "politicized": 0.0, "simple": 0.6, "trustworthy": 0.0, "unclear": 0.1, "useful": 0.1}, "content_labels": ["B2B Products", "Image"], "ratings": [3, 2, 4, 6, 5, 4, 3, 4, 4, 4], "comments": ["I don't understand the terminology or the product"], "screenshot": "1465714.webp"}, {"id": 1465717, "cluster_id": "R", "opinion_label_dist": {"bad_design": 0.4, "boring": 0.2, "clickbait": 0.9, "deceptive": 0.4, "dislike_product": 0.2, "distasteful": 0.2, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.3, "manipulative": 0.1, "politicized": 0.0, "simple": 0.0, "trustworthy": 0.0, "unclear": 0.2, "useful": 0.0}, "content_labels": ["Entertainment", "Listicle", "Native"], "ratings": [2, 3, 3, 2, 2, 3, 3, 2, 4, 2], "comments": ["Too exaggerated "], "screenshot": "1465717.webp"}, {"id": 1465725, "cluster_id": "R", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.0, "clickbait": 0.8, "deceptive": 0.5, "dislike_product": 0.1, "distasteful": 0.2, "entertaining": 0.1, "good_design": 0.1, "like_product": 0.2, "manipulative": 0.4, "politicized": 0.2, "simple": 0.1, "trustworthy": 0.0, "unclear": 0.1, "useful": 0.0}, "content_labels": ["Contest", "Image"], "ratings": [1, 1, 2, 6, 6, 1, 1, 3, 5, 2], "comments": ["It is like a virus"], "screenshot": "1465725.webp"}, {"id": 1465793, "cluster_id": "R", "opinion_label_dist": {"bad_design": 0.3, "boring": 0.1, "clickbait": 0.6, "deceptive": 0.3, "dislike_product": 0.1, "distasteful": 0.4, "entertaining": 0.1, "good_design": 0.2, "like_product": 0.2, "manipulative": 0.1, "politicized": 0.0, "simple": 0.0, "trustworthy": 0.1, "unclear": 0.1, "useful": 0.1}, "content_labels": ["Games and Toys", "Listicle", "Native"], "ratings": [6, 6, 1, 4, 3, 1, 2, 1, 1, 4], "comments": ["I don't want to see anything negative about Animal Crossing."], "screenshot": "1465793.webp"}, {"id": 1465811, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.2, "clickbait": 0.1, "deceptive": 0.0, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.2, "like_product": 0.3, "manipulative": 0.0, "politicized": 0.0, "simple": 0.6, "trustworthy": 0.1, "unclear": 0.1, "useful": 0.2}, "content_labels": ["Health and Supplements", "Image", "Self-Link", "Software Download"], "ratings": [3, 5, 4, 3, 5, 7, 4, 4, 4, 1], "comments": ["It would be intrusive and slow down my computer.", "I dislike it because it covers the page that I want to look at and makes me close it before I can see the page I wanted", "Good brand and also good design.", "There are 8 trillion workout programs already out there."], "screenshot": "1465811.webp"}, {"id": 1465856, "cluster_id": "G", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.2, "clickbait": 0.2, "deceptive": 0.0, "dislike_product": 0.0, "distasteful": 0.1, "entertaining": 0.3, "good_design": 0.4, "like_product": 0.1, "manipulative": 0.1, "politicized": 0.0, "simple": 0.3, "trustworthy": 0.1, "unclear": 0.0, "useful": 0.1}, "content_labels": ["Household Products", "Sponsored Content"], "ratings": [3, 5, 5, 2, 4, 5, 4, 5, 6, 6], "comments": ["The statement of the ad just seems to target people who are unconfident of their styling choices, rather than happily looking for help the person clicking the ad are forced to click on it due to their own insecurities being attacked. ", "Looks like everything is shoved into a corner, or is that he point of need?", "Its specific and tells you what you will be reading after you click the link. "], "screenshot": "1465856.webp"}, {"id": 1465887, "cluster_id": "L", "opinion_label_dist": {"bad_design": 0.5454545454545454, "boring": 0.09090909090909093, "clickbait": 0.2727272727272727, "deceptive": 0.2727272727272727, "dislike_product": 0.09090909090909093, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.09090909090909093, "manipulative": 0.18181818181818185, "politicized": 0.0, "simple": 0.4545454545454545, "trustworthy": 0.18181818181818185, "unclear": 0.3636363636363637, "useful": 0.2727272727272727}, "content_labels": ["Computer Security-related", "Image", "Software Download"], "ratings": [3, 1, 4, 1, 4, 6, 4, 3, 5, 4, 6], "comments": ["I am very unsure that this is not a Trojan horse to give me a virus. ", "It may give me more trust if the name of the product was more unique than \"Ad Remover\"."], "screenshot": "1465887.webp"}, {"id": 1465912, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.4, "clickbait": 0.1, "deceptive": 0.0, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.4, "like_product": 0.0, "manipulative": 0.0, "politicized": 0.1, "simple": 0.4, "trustworthy": 0.0, "unclear": 0.1, "useful": 0.1}, "content_labels": ["B2B Products", "Google Responsive"], "ratings": [6, 6, 4, 6, 4, 4, 3, 3, 3, 7], "comments": ["It is not as intrusive as many other ads I see online"], "screenshot": "1465912.webp"}, {"id": 1465916, "cluster_id": "U", "opinion_label_dist": {"bad_design": 0.5, "boring": 0.2, "clickbait": 0.6, "deceptive": 0.8, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.0, "manipulative": 0.3, "politicized": 0.0, "simple": 0.1, "trustworthy": 0.0, "unclear": 0.6, "useful": 0.0}, "content_labels": ["Decoy", "Image", "Software Download"], "ratings": [1, 1, 4, 1, 1, 1, 1, 1, 1, 1], "comments": ["Virus", "Looks like one click away from getting malware on your computer."], "screenshot": "1465916.webp"}, {"id": 1465919, "cluster_id": "G", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.1, "clickbait": 0.3, "deceptive": 0.1, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.4, "like_product": 0.3, "manipulative": 0.1, "politicized": 0.1, "simple": 0.3, "trustworthy": 0.1, "unclear": 0.2, "useful": 0.4}, "content_labels": ["Image", "Legal Services"], "ratings": [6, 3, 4, 3, 4, 6, 4, 3, 3, 7], "comments": [], "screenshot": "1465919.webp"}, {"id": 1465924, "cluster_id": "M", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.2, "clickbait": 0.2, "deceptive": 0.4, "dislike_product": 0.3, "distasteful": 0.3, "entertaining": 0.4, "good_design": 0.3, "like_product": 0.1, "manipulative": 0.4, "politicized": 0.2, "simple": 0.2, "trustworthy": 0.0, "unclear": 0.1, "useful": 0.1}, "content_labels": ["Image", "Religious"], "ratings": [4, 4, 2, 4, 7, 1, 1, 5, 4, 4], "comments": [], "screenshot": "1465924.webp"}, {"id": 1465925, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.0, "clickbait": 0.1, "deceptive": 0.0, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.3, "good_design": 0.4, "like_product": 0.3, "manipulative": 0.1, "politicized": 0.0, "simple": 0.5, "trustworthy": 0.2, "unclear": 0.1, "useful": 0.1}, "content_labels": ["Entertainment", "Image", "Self-Link"], "ratings": [6, 5, 5, 7, 4, 5, 4, 5, 6, 4], "comments": [], "screenshot": "1465925.webp"}, {"id": 1466000, "cluster_id": "U", "opinion_label_dist": {"bad_design": 0.4, "boring": 0.3, "clickbait": 0.4, "deceptive": 0.7, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.0, "manipulative": 0.3, "politicized": 0.0, "simple": 0.1, "trustworthy": 0.0, "unclear": 0.1, "useful": 0.1}, "content_labels": ["Google Responsive", "Legal Services"], "ratings": [4, 3, 1, 2, 2, 2, 2, 3, 3, 5], "comments": ["I'm a little skeptical that clicking it would actually take me to a real disability application page and not some sort of scam."], "screenshot": "1466000.webp"}, {"id": 1466065, "cluster_id": "G", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.0, "clickbait": 0.1, "deceptive": 0.1, "dislike_product": 0.4, "distasteful": 0.0, "entertaining": 0.3, "good_design": 0.5, "like_product": 0.3, "manipulative": 0.2, "politicized": 0.0, "simple": 0.4, "trustworthy": 0.0, "unclear": 0.0, "useful": 0.0}, "content_labels": ["Entertainment", "Image"], "ratings": [5, 4, 6, 4, 6, 4, 4, 1, 5, 3], "comments": ["While this is not an ad that I would click on, I think they did a very effective job of capturing the attention of those who are interested in astrology by showing all twelve of the astrological signs as people are much more likely to be interested when they see something that they believe relates to them personally.", "NO INTEREST"], "screenshot": "1466065.webp"}, {"id": 1466200, "cluster_id": "U", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.1, "clickbait": 0.5, "deceptive": 0.6, "dislike_product": 0.1, "distasteful": 0.1, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.1, "manipulative": 0.1, "politicized": 0.0, "simple": 0.2, "trustworthy": 0.0, "unclear": 0.4, "useful": 0.1}, "content_labels": ["Decoy", "Google Responsive", "Software Download"], "ratings": [3, 1, 1, 1, 5, 2, 4, 6, 2, 4], "comments": ["The ad provides insufficient reasoning or incentive to download anything and is very generic looking.", "I would search for \"my forms guru\" and research before I download anything "], "screenshot": "1466200.webp"}, {"id": 1466220, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.4, "clickbait": 0.0, "deceptive": 0.1, "dislike_product": 0.5, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.1, "like_product": 0.1, "manipulative": 0.0, "politicized": 0.0, "simple": 0.1, "trustworthy": 0.0, "unclear": 0.1, "useful": 0.2}, "content_labels": ["B2B Products", "Image"], "ratings": [7, 3, 3, 4, 2, 3, 2, 6, 4, 5], "comments": [], "screenshot": "1466220.webp"}, {"id": 1466222, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.3, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.6, "like_product": 0.3, "manipulative": 0.0, "politicized": 0.0, "simple": 0.4, "trustworthy": 0.1, "unclear": 0.3, "useful": 0.2}, "content_labels": ["B2B Products", "Computer Security-related", "Image"], "ratings": [2, 4, 5, 3, 5, 5, 4, 4, 5, 7], "comments": ["It's disorganized and has wild font discrepancies. ", "I personally have a long trusting history with Malwarebytes. "], "screenshot": "1466222.webp"}, {"id": 1466260, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.18181818181818185, "boring": 0.18181818181818185, "clickbait": 0.0, "deceptive": 0.09090909090909093, "dislike_product": 0.09090909090909093, "distasteful": 0.0, "entertaining": 0.18181818181818185, "good_design": 0.4545454545454545, "like_product": 0.2727272727272727, "manipulative": 0.0, "politicized": 0.0, "simple": 0.5454545454545454, "trustworthy": 0.0, "unclear": 0.09090909090909093, "useful": 0.18181818181818185}, "content_labels": ["B2B Products", "Computer Security-related", "Image", "Self-Link"], "ratings": [3, 4, 5, 5, 6, 4, 6, 4, 4, 5, 3], "comments": ["Like, it doesn't waste my time, but I also don't care and don't want to see this.", "I wouldn't trust an ad asking me to sign up for something; privacy concerns associated with giving out info voluntarily"], "screenshot": "1466260.webp"}, {"id": 1466379, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.2, "clickbait": 0.1, "deceptive": 0.0, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.2, "good_design": 0.2, "like_product": 0.4, "manipulative": 0.1, "politicized": 0.0, "simple": 0.6, "trustworthy": 0.0, "unclear": 0.2, "useful": 0.0}, "content_labels": ["Entertainment", "Image"], "ratings": [4, 5, 5, 3, 5, 5, 1, 4, 4, 4], "comments": ["I dislike the fact that the ad doesn't indicate which company it is.", "It's unclear but it looks like the ad might autoplay a snippet of the song. If it plays music without you interacting with the ad, I would very much have a negative reaction to it. If that's not the case, then it's a clean design and not a bad ad."], "screenshot": "1466379.webp"}, {"id": 1466396, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.1, "clickbait": 0.2, "deceptive": 0.1, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.5, "like_product": 0.4, "manipulative": 0.0, "politicized": 0.0, "simple": 0.5, "trustworthy": 0.1, "unclear": 0.0, "useful": 0.2}, "content_labels": ["Image", "Software Download"], "ratings": [7, 4, 5, 6, 4, 4, 4, 3, 5, 6], "comments": [], "screenshot": "1466396.webp"}, {"id": 1466411, "cluster_id": "R", "opinion_label_dist": {"bad_design": 0.4, "boring": 0.2, "clickbait": 0.5, "deceptive": 0.2, "dislike_product": 0.1, "distasteful": 0.2, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.0, "manipulative": 0.3, "politicized": 0.0, "simple": 0.3, "trustworthy": 0.1, "unclear": 0.1, "useful": 0.0}, "content_labels": ["Google Responsive", "Medical Services and Prescriptions"], "ratings": [2, 4, 4, 2, 6, 3, 2, 4, 1, 2], "comments": [], "screenshot": "1466411.webp"}, {"id": 1466412, "cluster_id": "T", "opinion_label_dist": {"bad_design": 0.4, "boring": 0.0, "clickbait": 0.5, "deceptive": 0.3, "dislike_product": 0.3, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.1, "like_product": 0.0, "manipulative": 0.1, "politicized": 0.4, "simple": 0.0, "trustworthy": 0.0, "unclear": 0.0, "useful": 0.0}, "content_labels": ["Image", "Mortgages"], "ratings": [3, 5, 3, 1, 2, 3, 4, 1, 2, 2], "comments": [], "screenshot": "1466412.webp"}, {"id": 1466420, "cluster_id": "C", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.0, "clickbait": 0.2, "deceptive": 0.0, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.3, "good_design": 0.4, "like_product": 0.3, "manipulative": 0.1, "politicized": 0.2, "simple": 0.7, "trustworthy": 0.1, "unclear": 0.0, "useful": 0.5}, "content_labels": ["Apparel", "Image"], "ratings": [4, 5, 4, 6, 7, 5, 4, 4, 5, 6], "comments": ["i am completely neutral towards this ad", "No", "While \"The CIA version of kakhis\" made me laugh, I doubt it's true"], "screenshot": "1466420.webp"}, {"id": 1466424, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.1, "clickbait": 0.0, "deceptive": 0.1, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.5, "like_product": 0.4, "manipulative": 0.0, "politicized": 0.0, "simple": 0.3, "trustworthy": 0.0, "unclear": 0.3, "useful": 0.1}, "content_labels": ["Consumer Tech", "Image"], "ratings": [5, 2, 6, 5, 4, 4, 5, 3, 4, 4], "comments": ["the colours all go together well and are pleasing to the eye", "Greatly captured my attention by showing the product image and what it is about.", "I have no idea what the ad is for. The ad is extremely unclear. ", "Not enough information about product."], "screenshot": "1466424.webp"}, {"id": 1466493, "cluster_id": "C", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.0, "clickbait": 0.0, "deceptive": 0.2, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.5, "good_design": 0.6, "like_product": 0.3, "manipulative": 0.1, "politicized": 0.0, "simple": 0.3, "trustworthy": 0.2, "unclear": 0.1, "useful": 0.5}, "content_labels": ["Image", "Medical Services and Prescriptions"], "ratings": [3, 6, 4, 6, 5, 5, 5, 6, 4, 3], "comments": ["The actual style of the ad is gorgeous and I actually love her character as an autistic person but I despise autism speaks so it makes me angry seaseme street is associating with them, and lowers my opinion of Seaseme Street", "If I wouldn't have clearly looked at the ad, I would not have seen that it is screening for autism, I thought it was for Sesame Street so it is a bit deceptive in that aspect.", "I am autistic so I really enjoyed the character Julia and what the Autistic Self Advocacy Network (ASAN) was trying to do when they first revealed them. However, I despise autism speaks and how they treat people on the spectrum like a disease, and wish that sesame street never let them get their filthy claws into that project."], "screenshot": "1466493.webp"}, {"id": 1466501, "cluster_id": "L", "opinion_label_dist": {"bad_design": 0.4, "boring": 0.2, "clickbait": 0.8, "deceptive": 0.8, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.1, "like_product": 0.1, "manipulative": 0.0, "politicized": 0.0, "simple": 0.2, "trustworthy": 0.0, "unclear": 0.0, "useful": 0.3}, "content_labels": ["Advertorial", "Health and Supplements", "Image"], "ratings": [4, 5, 1, 1, 3, 1, 1, 4, 6, 2], "comments": ["The type of ad that if clicked, will lead you down a rabbit hole, so to speak."], "screenshot": "1466501.webp"}, {"id": 1466531, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.3, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.4, "like_product": 0.3, "manipulative": 0.0, "politicized": 0.0, "simple": 0.5, "trustworthy": 0.1, "unclear": 0.2, "useful": 0.0}, "content_labels": ["Google Responsive", "Household Products"], "ratings": [3, 5, 6, 6, 6, 3, 3, 5, 5, 4], "comments": ["no", "I like that the ad doesn't \"vibrate\" or flash. ", "I like the picture associated with the ad."], "screenshot": "1466531.webp"}, {"id": 1466565, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.3, "boring": 0.1, "clickbait": 0.2, "deceptive": 0.1, "dislike_product": 0.3, "distasteful": 0.1, "entertaining": 0.1, "good_design": 0.5, "like_product": 0.3, "manipulative": 0.0, "politicized": 0.0, "simple": 0.5, "trustworthy": 0.0, "unclear": 0.3, "useful": 0.0}, "content_labels": ["Image", "Travel"], "ratings": [4, 5, 4, 4, 4, 6, 5, 3, 4, 4], "comments": ["It's simple and straight forward in that obviously, it's about some sort of vacation in the Bahamas and hotels. But it's unclear in that it doesn't say much... though the picture does say a lot. ", "I don't like seeing ads with scantily clad women.", "Bad taste to advertise travel during a pandemic."], "screenshot": "1466565.webp"}, {"id": 1466575, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.6, "boring": 0.3, "clickbait": 0.3, "deceptive": 0.1, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.3, "like_product": 0.1, "manipulative": 0.0, "politicized": 0.0, "simple": 0.1, "trustworthy": 0.1, "unclear": 0.2, "useful": 0.2}, "content_labels": ["Apparel", "Image"], "ratings": [4, 4, 5, 1, 5, 3, 2, 5, 4, 1], "comments": ["Is this a clothing brand? A fabric brand? An online something or other?", "I like that it fully displays the product but I think the design is tacky"], "screenshot": "1466575.webp"}, {"id": 1466632, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.3, "clickbait": 0.2, "deceptive": 0.1, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.4, "manipulative": 0.0, "politicized": 0.1, "simple": 0.4, "trustworthy": 0.1, "unclear": 0.3, "useful": 0.3}, "content_labels": ["B2B Products", "Image"], "ratings": [2, 5, 4, 5, 5, 3, 5, 6, 4, 4], "comments": ["I'm not really sure if hitting the play button in the corner would play the video in the ad or if it'll take me to the Dell website where the video plays there."], "screenshot": "1466632.webp"}, {"id": 1466641, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.1, "clickbait": 0.1, "deceptive": 0.0, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.6, "like_product": 0.3, "manipulative": 0.0, "politicized": 0.0, "simple": 0.5, "trustworthy": 0.3, "unclear": 0.3, "useful": 0.1}, "content_labels": ["Image", "Journalism", "Self-Link"], "ratings": [5, 5, 6, 6, 5, 4, 3, 2, 5, 6], "comments": [], "screenshot": "1466641.webp"}, {"id": 1466686, "cluster_id": "A", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.0, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.2, "good_design": 0.6, "like_product": 0.3, "manipulative": 0.0, "politicized": 0.0, "simple": 0.4, "trustworthy": 0.2, "unclear": 0.0, "useful": 0.0}, "content_labels": ["Consumer Tech", "Image"], "ratings": [4, 6, 5, 7, 6, 4, 4, 5, 5, 5], "comments": ["Nope"], "screenshot": "1466686.webp"}, {"id": 1466734, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.1, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.3, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.5, "like_product": 0.2, "manipulative": 0.0, "politicized": 0.0, "simple": 0.7, "trustworthy": 0.2, "unclear": 0.0, "useful": 0.2}, "content_labels": ["Entertainment", "Image"], "ratings": [4, 7, 4, 3, 7, 4, 5, 5, 4, 2], "comments": [], "screenshot": "1466734.webp"}, {"id": 1466738, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.08333333333333333, "boring": 0.16666666666666666, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.08333333333333333, "distasteful": 0.0, "entertaining": 0.16666666666666666, "good_design": 0.6666666666666666, "like_product": 0.16666666666666666, "manipulative": 0.0, "politicized": 0.0, "simple": 0.5, "trustworthy": 0.25, "unclear": 0.16666666666666666, "useful": 0.16666666666666666}, "content_labels": ["B2B Products", "Image"], "ratings": [5, 4, 6, 6, 4, 5, 5, 6, 6, 5, 6, 4], "comments": ["This doesn't make any sense", "The \"wedge\" looks forced, making it unappealing. ", "I don't understand why they put edge in orange. It was kind of confusing."], "screenshot": "1466738.webp"}, {"id": 1466777, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.3, "clickbait": 0.2, "deceptive": 0.0, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.3, "like_product": 0.3, "manipulative": 0.0, "politicized": 0.0, "simple": 0.7, "trustworthy": 0.1, "unclear": 0.2, "useful": 0.4}, "content_labels": ["Banking/Credit Cards", "Image"], "ratings": [5, 4, 7, 5, 6, 4, 4, 5, 3, 5], "comments": [], "screenshot": "1466777.webp"}, {"id": 1466779, "cluster_id": "L", "opinion_label_dist": {"bad_design": 0.6, "boring": 0.3, "clickbait": 0.1, "deceptive": 0.0, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.2, "manipulative": 0.0, "politicized": 0.0, "simple": 0.4, "trustworthy": 0.0, "unclear": 0.2, "useful": 0.1}, "content_labels": ["B2B Products", "Computer Security-related", "Google Responsive"], "ratings": [4, 4, 3, 4, 3, 5, 1, 3, 3, 3], "comments": ["Looks outdated, someone who would be interested in actually building their cybersecurity team would go to an ad that actually seems like they care about what they're trying to sell rather than one that looks like they just want to make a quick buck."], "screenshot": "1466779.webp"}, {"id": 1466795, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.8, "clickbait": 0.2, "deceptive": 0.2, "dislike_product": 0.3, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.3, "like_product": 0.0, "manipulative": 0.0, "politicized": 0.0, "simple": 0.1, "trustworthy": 0.0, "unclear": 0.6, "useful": 0.0}, "content_labels": ["B2B Products", "Image"], "ratings": [4, 2, 1, 4, 2, 2, 3, 4, 4, 3], "comments": ["This IS clickbait, though it's not STRONG clickbait, if that makes sense. But it's not clearly defined as an ad - I might have thought it was a real article by journalists.", "image has nothing to do with product", "I don't care about document management.", "Why would I want to download a file from a Site that I never heard of."], "screenshot": "1466795.webp"}, {"id": 1466855, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.4, "clickbait": 0.1, "deceptive": 0.1, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.4, "like_product": 0.2, "manipulative": 0.0, "politicized": 0.0, "simple": 0.3, "trustworthy": 0.1, "unclear": 0.3, "useful": 0.0}, "content_labels": ["B2B Products", "Consumer Tech", "Image", "Self-Link"], "ratings": [3, 2, 4, 5, 7, 1, 5, 4, 4, 3], "comments": ["I don't feel like I fully understand the purpose or uses of the product. It would've been nice if the ad featured examples of the flight tracker being used in its intended contexts.", "I really dont know what it's for I can guess"], "screenshot": "1466855.webp"}, {"id": 1466870, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.3, "boring": 0.0, "clickbait": 0.1, "deceptive": 0.0, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.4, "like_product": 0.5, "manipulative": 0.0, "politicized": 0.0, "simple": 0.5, "trustworthy": 0.3, "unclear": 0.2, "useful": 0.3}, "content_labels": ["Entertainment", "Image"], "ratings": [3, 7, 1, 5, 6, 5, 2, 4, 5, 5], "comments": ["Had a good mix of components between great design, photo of the book cover, and the logo of \"The Oregonian\" which lends me some confidence that the ad is trustworthy."], "screenshot": "1466870.webp"}, {"id": 1466876, "cluster_id": "G", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.1, "clickbait": 0.3, "deceptive": 0.3, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.2, "good_design": 0.1, "like_product": 0.1, "manipulative": 0.2, "politicized": 0.0, "simple": 0.4, "trustworthy": 0.1, "unclear": 0.2, "useful": 0.1}, "content_labels": ["Contest", "Gifts", "Image"], "ratings": [1, 1, 1, 5, 5, 4, 4, 4, 6, 2], "comments": ["Looks fake and like a way to get people's information ", "No"], "screenshot": "1466876.webp"}, {"id": 1466945, "cluster_id": "G", "opinion_label_dist": {"bad_design": 0.3, "boring": 0.4, "clickbait": 0.3, "deceptive": 0.3, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.2, "good_design": 0.2, "like_product": 0.2, "manipulative": 0.0, "politicized": 0.0, "simple": 0.1, "trustworthy": 0.4, "unclear": 0.2, "useful": 0.2}, "content_labels": ["Advertorial", "Banking/Credit Cards", "Image"], "ratings": [7, 2, 5, 2, 6, 1, 3, 3, 3, 5], "comments": ["it looks like those ads that we see everyday that seems to be a scam", "I wouldn\u2019t take financial advice from some random company on the internet", "nope"], "screenshot": "1466945.webp"}, {"id": 1466963, "cluster_id": "Q", "opinion_label_dist": {"bad_design": 0.5, "boring": 0.3, "clickbait": 0.5, "deceptive": 0.2, "dislike_product": 0.3, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.1, "like_product": 0.0, "manipulative": 0.1, "politicized": 0.1, "simple": 0.3, "trustworthy": 0.1, "unclear": 0.1, "useful": 0.0}, "content_labels": ["Medical Services and Prescriptions", "Native"], "ratings": [3, 1, 3, 1, 1, 2, 1, 4, 3, 6], "comments": ["looks weird. not a positive weird but more of an unknown wtf is this picture. maybe they shouldve put a couple? idk how to make this better. ", "Not relevant to me "], "screenshot": "1466963.webp"}, {"id": 1466995, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.1, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.2, "good_design": 0.4, "like_product": 0.4, "manipulative": 0.1, "politicized": 0.0, "simple": 0.6, "trustworthy": 0.1, "unclear": 0.0, "useful": 0.2}, "content_labels": ["Entertainment", "Image", "Self-Link"], "ratings": [6, 6, 5, 5, 6, 4, 4, 4, 3, 6], "comments": ["Not sure if there are any tricks in the future.", "It wasn't clickbait at least.", "cluttered"], "screenshot": "1466995.webp"}, {"id": 1467012, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.3, "clickbait": 0.0, "deceptive": 0.1, "dislike_product": 0.1, "distasteful": 0.1, "entertaining": 0.0, "good_design": 0.2, "like_product": 0.0, "manipulative": 0.1, "politicized": 0.0, "simple": 0.7, "trustworthy": 0.0, "unclear": 0.0, "useful": 0.2}, "content_labels": ["Banking/Credit Cards", "Image"], "ratings": [4, 2, 4, 3, 4, 4, 4, 3, 3, 1], "comments": ["looks to be using a 3rd party service instead of embedding the ad in the web page.", "Doesn't make a case for its product", "Money related--it feels like they want my money even though this is just opening an account which I have no interest in doing.", "Why would I want to buy a cd, so the bank could get credit for donating the interest earned from it? If I want to donate the interest, I'll do it myself, to charities that I choose."], "screenshot": "1467012.webp"}, {"id": 1467019, "cluster_id": "C", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.2, "clickbait": 0.1, "deceptive": 0.1, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.5, "good_design": 0.5, "like_product": 0.5, "manipulative": 0.1, "politicized": 0.1, "simple": 0.6, "trustworthy": 0.5, "unclear": 0.0, "useful": 0.2}, "content_labels": ["Entertainment", "Image", "Self-Link"], "ratings": [3, 4, 5, 7, 5, 4, 7, 5, 3, 4], "comments": [], "screenshot": "1467019.webp"}, {"id": 1467041, "cluster_id": "P", "opinion_label_dist": {"bad_design": 0.7, "boring": 0.5, "clickbait": 0.1, "deceptive": 0.2, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.1, "like_product": 0.1, "manipulative": 0.0, "politicized": 0.0, "simple": 0.2, "trustworthy": 0.0, "unclear": 0.5, "useful": 0.0}, "content_labels": ["B2B Products", "Google Responsive", "Sponsored Search"], "ratings": [2, 2, 2, 2, 6, 5, 2, 3, 4, 1], "comments": ["If I am interested in the advertisement because it talks about technology or technology support."], "screenshot": "1467041.webp"}, {"id": 1467128, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.2, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.4, "like_product": 0.4, "manipulative": 0.0, "politicized": 0.0, "simple": 0.6, "trustworthy": 0.1, "unclear": 0.1, "useful": 0.3}, "content_labels": ["Food and Drink", "Image", "Self-Link"], "ratings": [4, 7, 4, 3, 5, 5, 4, 7, 3, 6], "comments": ["Just to be specific: I think the little drawing on the right is kinda cheap/badly designed. The rest looks decent."], "screenshot": "1467128.webp"}, {"id": 1467135, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.3, "clickbait": 0.0, "deceptive": 0.1, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.2, "good_design": 0.4, "like_product": 0.1, "manipulative": 0.0, "politicized": 0.0, "simple": 0.4, "trustworthy": 0.1, "unclear": 0.3, "useful": 0.0}, "content_labels": ["Image", "Wedding Services"], "ratings": [4, 5, 6, 1, 3, 5, 3, 5, 4, 2], "comments": [], "screenshot": "1467135.webp"}, {"id": 1467175, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.7, "clickbait": 0.1, "deceptive": 0.1, "dislike_product": 0.4, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.3, "like_product": 0.1, "manipulative": 0.0, "politicized": 0.0, "simple": 0.1, "trustworthy": 0.1, "unclear": 0.4, "useful": 0.0}, "content_labels": ["Apparel", "Google Responsive"], "ratings": [5, 4, 6, 3, 2, 3, 3, 2, 1, 4], "comments": [], "screenshot": "1467175.webp"}, {"id": 1467218, "cluster_id": "G", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.2, "clickbait": 0.3, "deceptive": 0.2, "dislike_product": 0.4, "distasteful": 0.0, "entertaining": 0.2, "good_design": 0.3, "like_product": 0.1, "manipulative": 0.1, "politicized": 0.0, "simple": 0.3, "trustworthy": 0.1, "unclear": 0.1, "useful": 0.1}, "content_labels": ["Banking/Credit Cards", "Image"], "ratings": [6, 1, 6, 6, 3, 4, 5, 3, 4, 1], "comments": ["Advertisements for credit cards always seem suspicious. I don't care about MLB so that wouldn't draw me in.", "The ad is not 100 clear. I'm not interested in terms and it looks like a credit card, which does not interest me either."], "screenshot": "1467218.webp"}, {"id": 1467265, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.2, "clickbait": 0.0, "deceptive": 0.1, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.2, "good_design": 0.7, "like_product": 0.1, "manipulative": 0.0, "politicized": 0.0, "simple": 0.6, "trustworthy": 0.0, "unclear": 0.1, "useful": 0.0}, "content_labels": ["Entertainment", "Image"], "ratings": [4, 5, 7, 5, 6, 6, 4, 6, 5, 5], "comments": ["The reason why I am interested in the product/service is because it is free. Other than that, I do not understand what it is they are offering."], "screenshot": "1467265.webp"}, {"id": 1467293, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.2, "clickbait": 0.1, "deceptive": 0.0, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.4, "like_product": 0.2, "manipulative": 0.0, "politicized": 0.0, "simple": 0.3, "trustworthy": 0.2, "unclear": 0.1, "useful": 0.3}, "content_labels": ["Image", "Scientific Journal", "Self-Link"], "ratings": [4, 5, 3, 5, 6, 2, 4, 4, 4, 4], "comments": ["Don't know what it is all about. No idea what they are advertising. Some type of medical society? Does not make sense to me."], "screenshot": "1467293.webp"}, {"id": 1467433, "cluster_id": "A", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.0, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.3, "good_design": 0.9, "like_product": 0.4, "manipulative": 0.0, "politicized": 0.0, "simple": 0.5, "trustworthy": 0.2, "unclear": 0.2, "useful": 0.0}, "content_labels": ["Advertorial", "Beauty Products", "Image"], "ratings": [5, 5, 6, 7, 6, 4, 6, 7, 6, 6], "comments": ["No, there are no other reasons."], "screenshot": "1467433.webp"}, {"id": 1467474, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.3, "clickbait": 0.0, "deceptive": 0.1, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.4, "like_product": 0.1, "manipulative": 0.1, "politicized": 0.0, "simple": 0.6, "trustworthy": 0.1, "unclear": 0.3, "useful": 0.1}, "content_labels": ["B2B Products", "Image"], "ratings": [4, 5, 3, 2, 2, 5, 5, 4, 6, 5], "comments": ["Well i hard people have bad experience with this company "], "screenshot": "1467474.webp"}, {"id": 1467484, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.1, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.7, "like_product": 0.4, "manipulative": 0.0, "politicized": 0.0, "simple": 0.6, "trustworthy": 0.0, "unclear": 0.2, "useful": 0.4}, "content_labels": ["B2B Products", "Image"], "ratings": [3, 5, 6, 5, 5, 5, 3, 5, 4, 6], "comments": ["This ad is clear enough to engage those who are running a business and believe that there might be a role for AI in their business.   Since all this ad is trying to do is encourage that target audience to click through to learn more, I believe it has served its purpose and would consider this an effective ad."], "screenshot": "1467484.webp"}, {"id": 1467518, "cluster_id": "G", "opinion_label_dist": {"bad_design": 0.18181818181818185, "boring": 0.2727272727272727, "clickbait": 0.09090909090909093, "deceptive": 0.18181818181818185, "dislike_product": 0.18181818181818185, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.3636363636363637, "like_product": 0.18181818181818185, "manipulative": 0.18181818181818185, "politicized": 0.0, "simple": 0.09090909090909093, "trustworthy": 0.2727272727272727, "unclear": 0.09090909090909093, "useful": 0.2727272727272727}, "content_labels": ["Computer Security-related", "Image", "Software Download"], "ratings": [4, 3, 5, 1, 6, 4, 5, 6, 2, 2, 3], "comments": ["It would be intrusive and slow down my computer and browsing experience. ", "Looks like two separate ads. Total lack of continuity. ", "I have my own HIPS system going.", "I don't believe so", "Simple and relevant ad.  It's ok. ", "There's no direct reason why I would be interested in this product, and a lot of times these reviews are fake, and give me no meaningful information as I don't know if PCMag actually said any of that stuff."], "screenshot": "1467518.webp"}, {"id": 1467521, "cluster_id": "P", "opinion_label_dist": {"bad_design": 0.7, "boring": 0.5, "clickbait": 0.2, "deceptive": 0.1, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.2, "manipulative": 0.0, "politicized": 0.0, "simple": 0.1, "trustworthy": 0.0, "unclear": 0.5, "useful": 0.1}, "content_labels": ["B2B Products", "Sponsored Content"], "ratings": [3, 2, 3, 2, 1, 1, 3, 3, 4, 5], "comments": ["It looks like a scam, although I know Dropbox is a valid company"], "screenshot": "1467521.webp"}, {"id": 1467537, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.18181818181818185, "clickbait": 0.0, "deceptive": 0.09090909090909093, "dislike_product": 0.18181818181818185, "distasteful": 0.0, "entertaining": 0.09090909090909093, "good_design": 0.3636363636363637, "like_product": 0.4545454545454545, "manipulative": 0.0, "politicized": 0.0, "simple": 0.5454545454545454, "trustworthy": 0.3636363636363637, "unclear": 0.0, "useful": 0.0}, "content_labels": ["Beauty Products", "Image"], "ratings": [6, 6, 5, 6, 4, 4, 6, 4, 3, 4, 5], "comments": [], "screenshot": "1467537.webp"}, {"id": 1467549, "cluster_id": "F", "opinion_label_dist": {"bad_design": 0.18181818181818185, "boring": 0.3636363636363637, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.2727272727272727, "distasteful": 0.18181818181818185, "entertaining": 0.09090909090909093, "good_design": 0.5454545454545454, "like_product": 0.0, "manipulative": 0.0, "politicized": 0.0, "simple": 0.5454545454545454, "trustworthy": 0.18181818181818185, "unclear": 0.0, "useful": 0.0}, "content_labels": ["Entertainment", "Google Responsive", "Self-Link"], "ratings": [4, 4, 6, 5, 1, 4, 5, 4, 4, 3, 3], "comments": ["Just very generic", "I like how small it is. It's not relevant to me personally, but it's good"], "screenshot": "1467549.webp"}, {"id": 1467681, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.2, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.3, "like_product": 0.5, "manipulative": 0.1, "politicized": 0.0, "simple": 0.6, "trustworthy": 0.0, "unclear": 0.1, "useful": 0.5}, "content_labels": ["COVID Products", "Native"], "ratings": [4, 6, 5, 3, 6, 6, 4, 5, 3, 6], "comments": ["The colors really pop. The image is very clear, uncluttered. I like it. ", "It's not something I'd click on"], "screenshot": "1467681.webp"}, {"id": 1467726, "cluster_id": "Q", "opinion_label_dist": {"bad_design": 1.0, "boring": 0.3, "clickbait": 0.3, "deceptive": 0.1, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.0, "like_product": 0.2, "manipulative": 0.0, "politicized": 0.0, "simple": 0.2, "trustworthy": 0.0, "unclear": 0.3, "useful": 0.1}, "content_labels": ["B2B Products", "Google Responsive"], "ratings": [5, 4, 2, 4, 1, 5, 2, 3, 4, 4], "comments": ["Doesn't explain what it is.  I also worry if I click on it I might get a virus/malware."], "screenshot": "1467726.webp"}, {"id": 1467739, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.0, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.7, "like_product": 0.3, "manipulative": 0.0, "politicized": 0.0, "simple": 0.6, "trustworthy": 0.1, "unclear": 0.0, "useful": 0.2}, "content_labels": ["Cars", "Image"], "ratings": [5, 6, 6, 4, 4, 5, 5, 2, 4, 4], "comments": ["Very generic ad"], "screenshot": "1467739.webp"}, {"id": 1467892, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.5, "boring": 0.7, "clickbait": 0.1, "deceptive": 0.1, "dislike_product": 0.3, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.1, "like_product": 0.2, "manipulative": 0.0, "politicized": 0.0, "simple": 0.3, "trustworthy": 0.0, "unclear": 0.2, "useful": 0.0}, "content_labels": ["Games and Toys", "Google Responsive"], "ratings": [4, 1, 4, 4, 3, 5, 3, 4, 2, 3], "comments": ["Not exactly sure what open means, or why its needed.", "No, there are no other reasons.", "No", "If you are going to make an ad about a toy you really need to show the toy in the ad, Because I would not have read the text if this was not for a survey."], "screenshot": "1467892.webp"}, {"id": 1467912, "cluster_id": "C", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.0, "clickbait": 0.0, "deceptive": 0.1, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.2, "good_design": 0.4, "like_product": 0.6, "manipulative": 0.1, "politicized": 0.0, "simple": 0.4, "trustworthy": 0.4, "unclear": 0.0, "useful": 0.4}, "content_labels": ["Household Products", "Image", "Self-Link"], "ratings": [6, 5, 3, 5, 7, 4, 5, 7, 4, 7], "comments": ["i always appreciate a coupon or saving money", "no", "This ad overall has everything I would like in an ad."], "screenshot": "1467912.webp"}, {"id": 1467945, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.2, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.6, "like_product": 0.0, "manipulative": 0.0, "politicized": 0.0, "simple": 0.6, "trustworthy": 0.2, "unclear": 0.1, "useful": 0.1}, "content_labels": ["Image", "Software Download"], "ratings": [5, 4, 4, 3, 6, 5, 4, 4, 3, 7], "comments": ["This ad is too colorful given how I expect the rest of the website to look.", "Kind of Bland color wise.", "no"], "screenshot": "1467945.webp"}, {"id": 1467959, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.1, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.3, "like_product": 0.4, "manipulative": 0.0, "politicized": 0.0, "simple": 0.6, "trustworthy": 0.4, "unclear": 0.0, "useful": 0.1}, "content_labels": ["Food and Drink", "Image", "Self-Link"], "ratings": [5, 5, 7, 4, 6, 3, 5, 6, 3, 6], "comments": ["I know those brands ", "It's about the food I'm interested in.  "], "screenshot": "1467959.webp"}, {"id": 1468028, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.3, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.3, "like_product": 0.1, "manipulative": 0.0, "politicized": 0.0, "simple": 0.2, "trustworthy": 0.1, "unclear": 0.6, "useful": 0.1}, "content_labels": ["B2B Products", "Image"], "ratings": [3, 3, 3, 2, 5, 4, 4, 4, 6, 4], "comments": ["no"], "screenshot": "1468028.webp"}, {"id": 1468040, "cluster_id": "G", "opinion_label_dist": {"bad_design": 0.3, "boring": 0.3, "clickbait": 0.3, "deceptive": 0.2, "dislike_product": 0.0, "distasteful": 0.1, "entertaining": 0.2, "good_design": 0.3, "like_product": 0.2, "manipulative": 0.2, "politicized": 0.0, "simple": 0.4, "trustworthy": 0.3, "unclear": 0.0, "useful": 0.3}, "content_labels": ["Food and Drink", "Image"], "ratings": [1, 6, 3, 5, 1, 3, 3, 7, 2, 6], "comments": ["No", "It's not Yelp. Looks like they're just promoting themselves instead of creating an objective list"], "screenshot": "1468040.webp"}, {"id": 1468079, "cluster_id": "R", "opinion_label_dist": {"bad_design": 0.18181818181818185, "boring": 0.18181818181818185, "clickbait": 0.5454545454545454, "deceptive": 0.3636363636363637, "dislike_product": 0.09090909090909093, "distasteful": 0.18181818181818185, "entertaining": 0.2727272727272727, "good_design": 0.18181818181818185, "like_product": 0.18181818181818185, "manipulative": 0.2727272727272727, "politicized": 0.0, "simple": 0.18181818181818185, "trustworthy": 0.09090909090909093, "unclear": 0.3636363636363637, "useful": 0.0}, "content_labels": ["Advertorial", "Health and Supplements", "Native", "Pets"], "ratings": [3, 5, 7, 6, 3, 6, 5, 2, 3, 1, 3], "comments": ["who doesnt like a puppy? however, they did a great pitch. they know most dogs eat grass so they say, if youre dog eats grass you should do something every single day. people are going to click that just to see what they should do everyday. clickbait!", "none"], "screenshot": "1468079.webp"}, {"id": 1468087, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.3, "clickbait": 0.0, "deceptive": 0.1, "dislike_product": 0.5, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.2, "like_product": 0.0, "manipulative": 0.0, "politicized": 0.0, "simple": 0.3, "trustworthy": 0.0, "unclear": 0.4, "useful": 0.1}, "content_labels": ["B2B Products", "Image"], "ratings": [3, 1, 5, 2, 4, 4, 5, 7, 2, 4], "comments": ["It's barely large enough to see the pictures, and it's impossible to read the text.", "Just cant grasp if they are selling trucks or what?"], "screenshot": "1468087.webp"}, {"id": 1468122, "cluster_id": "L", "opinion_label_dist": {"bad_design": 0.5, "boring": 0.5, "clickbait": 0.3, "deceptive": 0.4, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.1, "like_product": 0.1, "manipulative": 0.0, "politicized": 0.0, "simple": 0.4, "trustworthy": 0.0, "unclear": 0.1, "useful": 0.1}, "content_labels": ["Image", "Travel"], "ratings": [4, 4, 2, 4, 3, 4, 4, 1, 1, 4], "comments": ["I wouldn't want an advertisement to know my location.", "no"], "screenshot": "1468122.webp"}, {"id": 1468142, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.08333333333333333, "boring": 0.16666666666666666, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.08333333333333333, "distasteful": 0.0, "entertaining": 0.08333333333333333, "good_design": 0.5, "like_product": 0.16666666666666666, "manipulative": 0.0, "politicized": 0.0, "simple": 0.6666666666666666, "trustworthy": 0.25, "unclear": 0.0, "useful": 0.08333333333333333}, "content_labels": ["Household Products", "Image"], "ratings": [5, 5, 5, 2, 4, 4, 6, 4, 6, 6, 5, 4], "comments": [], "screenshot": "1468142.webp"}, {"id": 1468148, "cluster_id": "G", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.1, "clickbait": 0.2, "deceptive": 0.4, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.7, "like_product": 0.0, "manipulative": 0.1, "politicized": 0.1, "simple": 0.3, "trustworthy": 0.2, "unclear": 0.1, "useful": 0.2}, "content_labels": ["Google Responsive", "Social Media"], "ratings": [5, 2, 4, 4, 5, 4, 4, 5, 6, 4], "comments": ["The ad is not appealing nor does it peak your curiosity.", "The ad tells us almost nothing about what facebook is", "No, there are no other reasons."], "screenshot": "1468148.webp"}, {"id": 1468157, "cluster_id": "G", "opinion_label_dist": {"bad_design": 0.09090909090909093, "boring": 0.18181818181818185, "clickbait": 0.4545454545454545, "deceptive": 0.09090909090909093, "dislike_product": 0.09090909090909093, "distasteful": 0.0, "entertaining": 0.09090909090909093, "good_design": 0.18181818181818185, "like_product": 0.2727272727272727, "manipulative": 0.0, "politicized": 0.0, "simple": 0.2727272727272727, "trustworthy": 0.0, "unclear": 0.0, "useful": 0.18181818181818185}, "content_labels": ["Native", "Pets"], "ratings": [6, 4, 5, 5, 5, 3, 4, 5, 3, 2, 6], "comments": ["I like the dog, and the product looks kind, and dog friendly.", "I like that it may have useful information that could make my dogs life better"], "screenshot": "1468157.webp"}, {"id": 1468161, "cluster_id": "G", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.2, "clickbait": 0.6, "deceptive": 0.4, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.4, "like_product": 0.3, "manipulative": 0.1, "politicized": 0.1, "simple": 0.2, "trustworthy": 0.0, "unclear": 0.1, "useful": 0.1}, "content_labels": ["COVID Products", "Native"], "ratings": [4, 1, 6, 4, 5, 1, 3, 3, 2, 5], "comments": ["Very relevant to today", "Nope!"], "screenshot": "1468161.webp"}, {"id": 1468172, "cluster_id": "U", "opinion_label_dist": {"bad_design": 0.3, "boring": 0.2, "clickbait": 0.6, "deceptive": 0.7, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.1, "manipulative": 0.2, "politicized": 0.0, "simple": 0.0, "trustworthy": 0.0, "unclear": 0.3, "useful": 0.2}, "content_labels": ["Google Responsive", "Health and Supplements"], "ratings": [4, 1, 1, 5, 2, 2, 1, 2, 2, 1], "comments": ["This is not trustworthy because it is trying to get people to be paniced into clicking on it. It depends on a viewer's fear.", "I think most ads are clickbait but I guess it depends on how well they portray something"], "screenshot": "1468172.webp"}, {"id": 1468254, "cluster_id": "O", "opinion_label_dist": {"bad_design": 0.6, "boring": 0.5, "clickbait": 0.3, "deceptive": 0.0, "dislike_product": 0.5, "distasteful": 0.3, "entertaining": 0.0, "good_design": 0.1, "like_product": 0.2, "manipulative": 0.0, "politicized": 0.0, "simple": 0.1, "trustworthy": 0.0, "unclear": 0.0, "useful": 0.2}, "content_labels": ["Advertorial", "Google Responsive", "Household Products"], "ratings": [3, 3, 6, 3, 2, 2, 2, 3, 3, 4], "comments": ["It seemed there was a case error in the word \"goodbye\" If I'm not mistaken, I thought it shouldn't be a capital B. That was a bad sign to me.", "Very unpleasant to have a rodent interruption "], "screenshot": "1468254.webp"}, {"id": 1468323, "cluster_id": "L", "opinion_label_dist": {"bad_design": 0.5, "boring": 0.2, "clickbait": 0.4, "deceptive": 0.4, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.2, "manipulative": 0.1, "politicized": 0.0, "simple": 0.2, "trustworthy": 0.1, "unclear": 0.3, "useful": 0.2}, "content_labels": ["Google Responsive", "Health and Supplements"], "ratings": [4, 6, 4, 5, 5, 1, 3, 4, 3, 4], "comments": [], "screenshot": "1468323.webp"}, {"id": 1468330, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.3, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.1, "like_product": 0.2, "manipulative": 0.0, "politicized": 0.0, "simple": 0.3, "trustworthy": 0.2, "unclear": 0.6, "useful": 0.2}, "content_labels": ["Google Responsive", "Medical Services and Prescriptions"], "ratings": [4, 5, 3, 5, 3, 2, 2, 4, 2, 3], "comments": ["Not everyone will understand the drug name, making it unclear what the ad is for", "Is this for GoodRX? Or for some drug I\u2019ve never heard of? "], "screenshot": "1468330.webp"}, {"id": 1468332, "cluster_id": "L", "opinion_label_dist": {"bad_design": 0.4, "boring": 0.4, "clickbait": 0.5, "deceptive": 0.5, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.2, "like_product": 0.0, "manipulative": 0.1, "politicized": 0.0, "simple": 0.1, "trustworthy": 0.0, "unclear": 0.1, "useful": 0.1}, "content_labels": ["Advertorial", "Google Responsive", "Health and Supplements"], "ratings": [3, 4, 4, 6, 3, 2, 1, 3, 3, 2], "comments": ["Lots of space left in the ad block taking up space on the page its on."], "screenshot": "1468332.webp"}, {"id": 1468348, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.4, "clickbait": 0.0, "deceptive": 0.1, "dislike_product": 0.4, "distasteful": 0.1, "entertaining": 0.2, "good_design": 0.6, "like_product": 0.1, "manipulative": 0.1, "politicized": 0.1, "simple": 0.6, "trustworthy": 0.0, "unclear": 0.1, "useful": 0.0}, "content_labels": ["Entertainment", "Image"], "ratings": [6, 4, 3, 5, 3, 4, 2, 1, 4, 5], "comments": ["i like that song but why would i want an advert to pop up to tell me to listen to music . and i doubt i can just hear that song had i clicked on it", "I don't like Drake.", "No"], "screenshot": "1468348.webp"}, {"id": 1468503, "cluster_id": "L", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.1, "clickbait": 0.7, "deceptive": 0.3, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.1, "like_product": 0.0, "manipulative": 0.0, "politicized": 0.0, "simple": 0.3, "trustworthy": 0.0, "unclear": 0.2, "useful": 0.0}, "content_labels": ["Advertorial", "Consumer Tech", "Native"], "ratings": [4, 1, 1, 4, 4, 5, 2, 3, 1, 4], "comments": ["I didn't see an ad yet. Not sure if I hit the continue button quicker than I thought or you guys didn't show an ad. ", "I think it will be one of those articles that you click on that has about 200 ads and is set up like a slide show that has about 20 slides and when you finally get to the end it doesn\u2019t actually offer value."], "screenshot": "1468503.webp"}, {"id": 1468505, "cluster_id": "G", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.2, "clickbait": 0.3, "deceptive": 0.2, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.4, "like_product": 0.4, "manipulative": 0.0, "politicized": 0.0, "simple": 0.4, "trustworthy": 0.0, "unclear": 0.4, "useful": 0.1}, "content_labels": ["B2B Products", "Image"], "ratings": [6, 2, 3, 3, 5, 2, 5, 2, 6, 3], "comments": ["It is clearly clickbait as it appears to be a get rich quick scheme."], "screenshot": "1468505.webp"}, {"id": 1468523, "cluster_id": "R", "opinion_label_dist": {"bad_design": 0.3, "boring": 0.1, "clickbait": 0.5, "deceptive": 0.4, "dislike_product": 0.3, "distasteful": 0.5, "entertaining": 0.2, "good_design": 0.1, "like_product": 0.1, "manipulative": 0.1, "politicized": 0.0, "simple": 0.3, "trustworthy": 0.0, "unclear": 0.0, "useful": 0.1}, "content_labels": ["Health and Supplements", "Sponsored Content"], "ratings": [4, 2, 3, 3, 5, 1, 1, 1, 5, 2], "comments": ["I would prefer NOT having an image for this kind of ad"], "screenshot": "1468523.webp"}, {"id": 1468539, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.5, "boring": 0.6, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.0, "manipulative": 0.0, "politicized": 0.0, "simple": 0.5, "trustworthy": 0.1, "unclear": 0.2, "useful": 0.0}, "content_labels": ["B2B Products", "Google Responsive"], "ratings": [3, 4, 3, 4, 1, 1, 4, 5, 5, 4], "comments": ["Pipette is a funny word and I am a simple man. "], "screenshot": "1468539.webp"}, {"id": 1468584, "cluster_id": "R", "opinion_label_dist": {"bad_design": 0.09090909090909093, "boring": 0.3636363636363637, "clickbait": 0.6363636363636364, "deceptive": 0.3636363636363637, "dislike_product": 0.0, "distasteful": 0.09090909090909093, "entertaining": 0.2727272727272727, "good_design": 0.18181818181818185, "like_product": 0.09090909090909093, "manipulative": 0.18181818181818185, "politicized": 0.0, "simple": 0.09090909090909093, "trustworthy": 0.0, "unclear": 0.3636363636363637, "useful": 0.0}, "content_labels": ["Celebrity News", "Listicle", "Native"], "ratings": [4, 2, 2, 6, 5, 4, 2, 2, 3, 6, 3], "comments": ["Other than saying it's from AT & T, I'm not sure what the advertiser is trying to convey or sell.  It is too vague."], "screenshot": "1468584.webp"}, {"id": 1468598, "cluster_id": "R", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.1, "clickbait": 0.4, "deceptive": 0.8, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.2, "good_design": 0.2, "like_product": 0.1, "manipulative": 0.4, "politicized": 0.0, "simple": 0.2, "trustworthy": 0.0, "unclear": 0.2, "useful": 0.1}, "content_labels": ["Contest", "Image", "Self-Link"], "ratings": [1, 5, 1, 2, 5, 1, 1, 1, 2, 3], "comments": [], "screenshot": "1468598.webp"}, {"id": 1468697, "cluster_id": "U", "opinion_label_dist": {"bad_design": 0.4, "boring": 0.1, "clickbait": 0.6, "deceptive": 0.8, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.0, "manipulative": 0.3, "politicized": 0.0, "simple": 0.0, "trustworthy": 0.0, "unclear": 0.2, "useful": 0.1}, "content_labels": ["Decoy", "Image", "Software Download"], "ratings": [1, 1, 4, 1, 1, 2, 2, 3, 6, 2], "comments": [], "screenshot": "1468697.webp"}, {"id": 1468744, "cluster_id": "C", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.0, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.2, "like_product": 0.3, "manipulative": 0.2, "politicized": 0.0, "simple": 0.9, "trustworthy": 0.7, "unclear": 0.0, "useful": 0.5}, "content_labels": ["Humanitarian", "Image"], "ratings": [6, 6, 5, 4, 5, 5, 4, 5, 6, 5], "comments": ["Since they make money off blood in our for-profit healthcare system, I should be compensated for donating. It's exploitation to be a charity when taking and a business when giving/selling. Also, they could stop being homophobic any time."], "screenshot": "1468744.webp"}, {"id": 1468745, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.2, "clickbait": 0.0, "deceptive": 0.1, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.1, "manipulative": 0.0, "politicized": 0.1, "simple": 0.3, "trustworthy": 0.1, "unclear": 0.3, "useful": 0.2}, "content_labels": ["Humanitarian", "Image"], "ratings": [3, 4, 3, 5, 2, 5, 6, 4, 3, 3], "comments": ["It looks like propaganda ", "I've just gotten to the point where I simply do not trust new urls that are not .edu or .gov and are not vouched for by a friend, honestly. Part of my brain still thinks \"that site may have malicious Javascript\"", "The ad doesn't really make sense to me."], "screenshot": "1468745.webp"}, {"id": 1468756, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.4, "boring": 0.6, "clickbait": 0.3, "deceptive": 0.1, "dislike_product": 0.3, "distasteful": 0.1, "entertaining": 0.0, "good_design": 0.2, "like_product": 0.0, "manipulative": 0.1, "politicized": 0.0, "simple": 0.2, "trustworthy": 0.0, "unclear": 0.4, "useful": 0.0}, "content_labels": ["B2B Products", "Google Responsive"], "ratings": [3, 4, 4, 2, 1, 5, 3, 1, 1, 1], "comments": ["I tend to forget trails and end up having to pay them anyway. "], "screenshot": "1468756.webp"}, {"id": 1468805, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.4, "boring": 0.1, "clickbait": 0.1, "deceptive": 0.1, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.3, "like_product": 0.3, "manipulative": 0.0, "politicized": 0.0, "simple": 0.2, "trustworthy": 0.0, "unclear": 0.4, "useful": 0.3}, "content_labels": ["Image", "Real Estate"], "ratings": [3, 2, 3, 1, 6, 4, 4, 2, 5, 4], "comments": ["I couldn\u2019t see what the advertising was for, it was so cluttered and the letters were so small. But I like the community. ", "The location looks beautiful!", "There's just too much information and text on the ad."], "screenshot": "1468805.webp"}, {"id": 1468855, "cluster_id": "G", "opinion_label_dist": {"bad_design": 0.3, "boring": 0.1, "clickbait": 0.4, "deceptive": 0.3, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.2, "like_product": 0.3, "manipulative": 0.1, "politicized": 0.0, "simple": 0.4, "trustworthy": 0.1, "unclear": 0.1, "useful": 0.2}, "content_labels": ["Google Responsive", "Software Download"], "ratings": [3, 5, 6, 2, 6, 2, 4, 3, 2, 7], "comments": ["No"], "screenshot": "1468855.webp"}, {"id": 1468866, "cluster_id": "L", "opinion_label_dist": {"bad_design": 0.4, "boring": 0.3, "clickbait": 0.5, "deceptive": 0.8, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.3, "manipulative": 0.1, "politicized": 0.0, "simple": 0.3, "trustworthy": 0.0, "unclear": 0.0, "useful": 0.1}, "content_labels": ["Education", "Google Responsive", "Sponsored Search"], "ratings": [2, 2, 4, 4, 1, 2, 1, 2, 4, 5], "comments": ["Schools that advertise like this are usually not accredited and degree mills."], "screenshot": "1468866.webp"}, {"id": 1468874, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.09090909090909093, "boring": 0.18181818181818185, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.09090909090909093, "good_design": 0.3636363636363637, "like_product": 0.4545454545454545, "manipulative": 0.09090909090909093, "politicized": 0.0, "simple": 0.7272727272727273, "trustworthy": 0.2727272727272727, "unclear": 0.09090909090909093, "useful": 0.2727272727272727}, "content_labels": ["Education", "Image"], "ratings": [1, 4, 5, 6, 5, 5, 5, 4, 4, 4, 6], "comments": ["none", "Learning a language I'm in favor of. Having it forced in my face I'm not a fan of."], "screenshot": "1468874.webp"}, {"id": 1468959, "cluster_id": "L", "opinion_label_dist": {"bad_design": 0.3, "boring": 0.4, "clickbait": 0.3, "deceptive": 0.1, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.1, "like_product": 0.3, "manipulative": 0.0, "politicized": 0.0, "simple": 0.6, "trustworthy": 0.0, "unclear": 0.1, "useful": 0.1}, "content_labels": ["B2B Products", "Image"], "ratings": [3, 4, 4, 4, 5, 2, 4, 4, 6, 5], "comments": [], "screenshot": "1468959.webp"}, {"id": 1469039, "cluster_id": "E", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.1, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.2, "good_design": 0.6, "like_product": 0.2, "manipulative": 0.0, "politicized": 0.0, "simple": 0.3, "trustworthy": 0.1, "unclear": 0.8, "useful": 0.0}, "content_labels": ["B2B Products", "Image"], "ratings": [3, 3, 7, 4, 4, 5, 4, 4, 6, 5], "comments": ["I have no idea what it is for", "Don\u2019t use acronyms people don\u2019t know. ", "Very colorful and vibrant.", "not sure what the product is"], "screenshot": "1469039.webp"}, {"id": 1469101, "cluster_id": "A", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.1, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.6, "good_design": 0.8, "like_product": 0.4, "manipulative": 0.0, "politicized": 0.0, "simple": 0.5, "trustworthy": 0.1, "unclear": 0.1, "useful": 0.0}, "content_labels": ["Education", "Image"], "ratings": [5, 7, 6, 7, 6, 4, 5, 1, 6, 6], "comments": ["Love the colors and the animals, beautiful picture and design. This is a great ad to get people interested in going to college to get a wildlife degree.", "Simple but eye catching ad.", "I think that if I'm interested in a masters's  in anything, I'll pursue that off more than a random internet ad.", "I like puffins. Are these puffins?"], "screenshot": "1469101.webp"}, {"id": 1469144, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.3, "clickbait": 0.0, "deceptive": 0.1, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.3, "like_product": 0.1, "manipulative": 0.0, "politicized": 0.0, "simple": 0.3, "trustworthy": 0.1, "unclear": 0.4, "useful": 0.2}, "content_labels": ["B2B Products", "Image"], "ratings": [3, 2, 4, 4, 5, 5, 5, 2, 4, 5], "comments": ["same reason as all the others. This type of ad running leave user open to malware.", "no", "No I do not understand what this ad is for"], "screenshot": "1469144.webp"}, {"id": 1469273, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.4, "boring": 0.4, "clickbait": 0.4, "deceptive": 0.0, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.2, "good_design": 0.4, "like_product": 0.2, "manipulative": 0.0, "politicized": 0.0, "simple": 0.4, "trustworthy": 0.0, "unclear": 0.1, "useful": 0.0}, "content_labels": ["Google Responsive", "Household Products", "Sponsored Search"], "ratings": [3, 6, 7, 3, 5, 4, 3, 2, 6, 3], "comments": ["It really bothers me that there's no sample of pricing or something. \"For less\" and \"For Cheap\" are just super vague. "], "screenshot": "1469273.webp"}, {"id": 1469324, "cluster_id": "C", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.1, "clickbait": 0.1, "deceptive": 0.1, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.3, "good_design": 0.7, "like_product": 0.7, "manipulative": 0.0, "politicized": 0.0, "simple": 0.4, "trustworthy": 0.0, "unclear": 0.0, "useful": 0.4}, "content_labels": ["Apparel", "Image"], "ratings": [6, 7, 4, 5, 6, 5, 3, 5, 5, 4], "comments": ["Simple and to the point on why it wants your attention.", "I just think with ads like these you need to go to reviews of the company to see the reality.", "Nice clothes, looks like a real store."], "screenshot": "1469324.webp"}, {"id": 1469331, "cluster_id": "A", "opinion_label_dist": {"bad_design": 0.2727272727272727, "boring": 0.09090909090909093, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.09090909090909093, "distasteful": 0.0, "entertaining": 0.5454545454545454, "good_design": 0.4545454545454545, "like_product": 0.4545454545454545, "manipulative": 0.0, "politicized": 0.0, "simple": 0.3636363636363637, "trustworthy": 0.18181818181818185, "unclear": 0.18181818181818185, "useful": 0.2727272727272727}, "content_labels": ["Entertainment", "Image"], "ratings": [5, 4, 4, 5, 4, 4, 6, 6, 7, 6, 6], "comments": ["Nice colors, not deceptive", "none"], "screenshot": "1469331.webp"}, {"id": 1469347, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.4, "clickbait": 0.2, "deceptive": 0.0, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.2, "manipulative": 0.0, "politicized": 0.0, "simple": 0.5, "trustworthy": 0.0, "unclear": 0.2, "useful": 0.1}, "content_labels": ["Image", "Travel"], "ratings": [2, 4, 4, 4, 4, 5, 4, 5, 4, 4], "comments": ["no traveling right now", "Top of the logo blends into the background."], "screenshot": "1469347.webp"}, {"id": 1469393, "cluster_id": "G", "opinion_label_dist": {"bad_design": 0.3, "boring": 0.2, "clickbait": 0.5, "deceptive": 0.0, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.2, "good_design": 0.4, "like_product": 0.4, "manipulative": 0.0, "politicized": 0.0, "simple": 0.4, "trustworthy": 0.1, "unclear": 0.0, "useful": 0.2}, "content_labels": ["Household Products", "Native", "Sponsored Search"], "ratings": [4, 3, 3, 4, 6, 5, 4, 7, 3, 2], "comments": ["no", "Looks like a fake ad", "Unclear of what it's selling.", "Not enough information."], "screenshot": "1469393.webp"}, {"id": 1469453, "cluster_id": "Q", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.5, "clickbait": 0.6, "deceptive": 0.2, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.0, "like_product": 0.0, "manipulative": 0.0, "politicized": 0.0, "simple": 0.1, "trustworthy": 0.1, "unclear": 0.5, "useful": 0.0}, "content_labels": ["Celebrity News", "Listicle", "Native"], "ratings": [3, 2, 2, 1, 4, 2, 5, 2, 5, 1], "comments": ["The words in this ad were cut off so I cannot tell what they were trying to say about the picture.   I see it is by \"Direct Healthy\" so is it going to tell me that he is in wonderful shape now because he uses their products or that he is terrible shape but could be in much better shape if he used their products.   I chose \"unclear\" for my evaluation because there is just not enough information to tell me what is going on in this ad."], "screenshot": "1469453.webp"}, {"id": 1469473, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.1, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.2, "good_design": 0.9, "like_product": 0.1, "manipulative": 0.0, "politicized": 0.0, "simple": 0.7, "trustworthy": 0.3, "unclear": 0.1, "useful": 0.2}, "content_labels": ["Apparel", "Image"], "ratings": [7, 4, 6, 3, 6, 6, 6, 5, 6, 6], "comments": ["No"], "screenshot": "1469473.webp"}, {"id": 1469526, "cluster_id": "L", "opinion_label_dist": {"bad_design": 0.5454545454545454, "boring": 0.2727272727272727, "clickbait": 0.3636363636363637, "deceptive": 0.2727272727272727, "dislike_product": 0.09090909090909093, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.09090909090909093, "manipulative": 0.0, "politicized": 0.0, "simple": 0.2727272727272727, "trustworthy": 0.0, "unclear": 0.0, "useful": 0.09090909090909093}, "content_labels": ["COVID Products", "Google Responsive"], "ratings": [1, 3, 2, 3, 5, 3, 2, 5, 2, 4, 3], "comments": ["It would be intrusive and slow down my computer.", "There\u2019s nothing about the ad and looks like it could be a scam "], "screenshot": "1469526.webp"}, {"id": 1469561, "cluster_id": "P", "opinion_label_dist": {"bad_design": 0.4, "boring": 0.5, "clickbait": 0.1, "deceptive": 0.4, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.0, "manipulative": 0.2, "politicized": 0.0, "simple": 0.0, "trustworthy": 0.0, "unclear": 0.8, "useful": 0.1}, "content_labels": ["B2B Products", "Image"], "ratings": [2, 2, 5, 4, 2, 2, 3, 2, 1, 1], "comments": ["Just by looking at the ad, I am unsure what they are promoting. It is just wasting space.", "I don't really understand why people would promote their tweets off Twitter?"], "screenshot": "1469561.webp"}, {"id": 1469565, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.15384615384615385, "boring": 0.5384615384615384, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.2307692307692308, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.07692307692307693, "like_product": 0.15384615384615385, "manipulative": 0.0, "politicized": 0.0, "simple": 0.38461538461538464, "trustworthy": 0.2307692307692308, "unclear": 0.07692307692307693, "useful": 0.15384615384615385}, "content_labels": ["B2B Products", "Image"], "ratings": [4, 4, 4, 4, 4, 4, 5, 4, 5, 5, 4, 4, 3], "comments": ["A neither dislike or like this ad. It\u2019s vanilla.", "Sounds legit but not a useful product for me"], "screenshot": "1469565.webp"}, {"id": 1469567, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.5, "clickbait": 0.2, "deceptive": 0.2, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.2, "like_product": 0.1, "manipulative": 0.0, "politicized": 0.0, "simple": 0.4, "trustworthy": 0.1, "unclear": 0.1, "useful": 0.0}, "content_labels": ["B2B Products", "Google Responsive"], "ratings": [4, 6, 3, 2, 3, 4, 6, 3, 3, 4], "comments": [], "screenshot": "1469567.webp"}, {"id": 1469647, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.3, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.4, "like_product": 0.1, "manipulative": 0.0, "politicized": 0.0, "simple": 0.4, "trustworthy": 0.3, "unclear": 0.4, "useful": 0.0}, "content_labels": ["Image", "Wedding Services"], "ratings": [6, 5, 3, 3, 3, 3, 6, 4, 5, 6], "comments": ["Too much white space. What am I \"Submitting\" by clicking on the ad? The picture looks like a fake stock photo.", "I'm not sure exactly what this ad is for. Its a little confusing and I'm not sure if its just a gallery of images or if it actually leads somewhere. "], "screenshot": "1469647.webp"}, {"id": 1469656, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.2, "clickbait": 0.0, "deceptive": 0.2, "dislike_product": 0.4, "distasteful": 0.1, "entertaining": 0.0, "good_design": 0.6, "like_product": 0.1, "manipulative": 0.1, "politicized": 0.0, "simple": 0.4, "trustworthy": 0.0, "unclear": 0.1, "useful": 0.1}, "content_labels": ["Household Products", "Image"], "ratings": [4, 4, 3, 4, 5, 6, 5, 5, 5, 5], "comments": ["Beautiful colors, but I dislike Amazon"], "screenshot": "1469656.webp"}, {"id": 1469659, "cluster_id": "P", "opinion_label_dist": {"bad_design": 0.3, "boring": 0.1, "clickbait": 0.1, "deceptive": 0.0, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.0, "manipulative": 0.0, "politicized": 0.0, "simple": 0.1, "trustworthy": 0.1, "unclear": 0.9, "useful": 0.1}, "content_labels": ["Humanitarian", "Image", "Pets"], "ratings": [2, 4, 5, 5, 4, 3, 3, 3, 3, 4], "comments": ["I'm not enthusiastic about \"communicating\" online, in general. ", "If they are advertising video conferencing, the ad needs to look more exciting and appealing to make you want to look into what the best video conferencing program is.", "The pet is not a focus of this ad and is not immediately apparent. I did not recognize that there was a cat in the photo at first and therefore felt that the ad was unclear.", "I can see now it's about pet adoption but at first it seems like an ad for something that relates to Zoom conference calls, which is why it's unclear."], "screenshot": "1469659.webp"}, {"id": 1469669, "cluster_id": "U", "opinion_label_dist": {"bad_design": 0.3333333333333333, "boring": 0.3333333333333333, "clickbait": 0.8333333333333334, "deceptive": 0.5833333333333334, "dislike_product": 0.16666666666666666, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.08333333333333333, "like_product": 0.08333333333333333, "manipulative": 0.5, "politicized": 0.0, "simple": 0.0, "trustworthy": 0.0, "unclear": 0.5833333333333334, "useful": 0.08333333333333333}, "content_labels": ["Image", "Investment Pitch"], "ratings": [2, 1, 1, 1, 4, 2, 2, 3, 3, 1, 1, 2], "comments": ["feels like clickbait"], "screenshot": "1469669.webp"}, {"id": 1469680, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.0, "clickbait": 0.09090909090909093, "deceptive": 0.09090909090909093, "dislike_product": 0.09090909090909093, "distasteful": 0.0, "entertaining": 0.09090909090909093, "good_design": 0.7272727272727273, "like_product": 0.4545454545454545, "manipulative": 0.09090909090909093, "politicized": 0.0, "simple": 0.7272727272727273, "trustworthy": 0.09090909090909093, "unclear": 0.0, "useful": 0.18181818181818185}, "content_labels": ["Entertainment", "Image"], "ratings": [5, 4, 6, 3, 4, 2, 5, 6, 4, 3, 7], "comments": ["They don't tell you the price after the 30 days, You have to probably wade through layers of advertising to find that info out."], "screenshot": "1469680.webp"}, {"id": 1469693, "cluster_id": "G", "opinion_label_dist": {"bad_design": 0.18181818181818185, "boring": 0.18181818181818185, "clickbait": 0.2727272727272727, "deceptive": 0.18181818181818185, "dislike_product": 0.18181818181818185, "distasteful": 0.09090909090909093, "entertaining": 0.2727272727272727, "good_design": 0.5454545454545454, "like_product": 0.18181818181818185, "manipulative": 0.0, "politicized": 0.0, "simple": 0.2727272727272727, "trustworthy": 0.0, "unclear": 0.18181818181818185, "useful": 0.09090909090909093}, "content_labels": ["Image", "Journalism"], "ratings": [4, 2, 5, 6, 4, 2, 4, 4, 4, 1, 6], "comments": [], "screenshot": "1469693.webp"}, {"id": 1469701, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.0, "clickbait": 0.2, "deceptive": 0.0, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.2, "good_design": 0.5, "like_product": 0.3, "manipulative": 0.0, "politicized": 0.0, "simple": 0.6, "trustworthy": 0.3, "unclear": 0.0, "useful": 0.0}, "content_labels": ["Consumer Tech", "Google Responsive"], "ratings": [6, 6, 5, 4, 5, 6, 5, 5, 3, 3], "comments": ["Simple color scheme which I like", "It looks like a pop-up ad that you have to deal with before you can see what you\u2019re really on the webpage to see. "], "screenshot": "1469701.webp"}, {"id": 1469715, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.2, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.2, "like_product": 0.4, "manipulative": 0.1, "politicized": 0.1, "simple": 0.5, "trustworthy": 0.0, "unclear": 0.1, "useful": 0.1}, "content_labels": ["Consumer Tech", "Google Responsive"], "ratings": [5, 3, 5, 3, 5, 5, 5, 4, 4, 2], "comments": ["I like being green and I like phone covers. ", "Looks like an ad for biodegradable cell phone cases. Seriously? Stupid idea. Way too \"politically correct.\" I don't have a fancy, expensive cell phone and I do not use a case, so this is not of interest to me at all."], "screenshot": "1469715.webp"}, {"id": 1469723, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.3, "clickbait": 0.1, "deceptive": 0.0, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.3, "like_product": 0.3, "manipulative": 0.0, "politicized": 0.0, "simple": 0.5, "trustworthy": 0.0, "unclear": 0.1, "useful": 0.0}, "content_labels": ["Apparel", "Image"], "ratings": [3, 4, 4, 5, 4, 5, 3, 4, 5, 3], "comments": ["Healthy people"], "screenshot": "1469723.webp"}, {"id": 1469745, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.08333333333333333, "boring": 0.4166666666666667, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.16666666666666666, "distasteful": 0.0, "entertaining": 0.08333333333333333, "good_design": 0.25, "like_product": 0.16666666666666666, "manipulative": 0.0, "politicized": 0.0, "simple": 0.3333333333333333, "trustworthy": 0.08333333333333333, "unclear": 0.4166666666666667, "useful": 0.08333333333333333}, "content_labels": ["B2B Products", "Image"], "ratings": [4, 4, 4, 2, 6, 4, 4, 4, 4, 5, 2, 2], "comments": ["no clue what it is for."], "screenshot": "1469745.webp"}, {"id": 1469781, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.4, "clickbait": 0.2, "deceptive": 0.1, "dislike_product": 0.3, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.2, "like_product": 0.0, "manipulative": 0.0, "politicized": 0.0, "simple": 0.4, "trustworthy": 0.0, "unclear": 0.4, "useful": 0.0}, "content_labels": ["B2B Products", "Image"], "ratings": [4, 4, 4, 4, 4, 5, 4, 2, 4, 3], "comments": [], "screenshot": "1469781.webp"}, {"id": 1469786, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.2, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.8, "like_product": 0.4, "manipulative": 0.2, "politicized": 0.0, "simple": 0.4, "trustworthy": 0.0, "unclear": 0.0, "useful": 0.1}, "content_labels": ["Education", "Image"], "ratings": [4, 6, 5, 3, 5, 3, 5, 5, 6, 6], "comments": ["It has such a great design that I could honestly mistake it for being part of a site rather than being completely out of place.", "I don't like dev instead of developer. ", "Just wanted to say the ad seems a bit manipulative since we don't know the criteria for \"AAA game experts\" that are teaching these online courses."], "screenshot": "1469786.webp"}, {"id": 1469814, "cluster_id": "L", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.5, "clickbait": 0.3, "deceptive": 0.3, "dislike_product": 0.3, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.1, "like_product": 0.0, "manipulative": 0.0, "politicized": 0.0, "simple": 0.2, "trustworthy": 0.0, "unclear": 0.3, "useful": 0.1}, "content_labels": ["B2B Products", "Image"], "ratings": [4, 4, 3, 3, 2, 2, 4, 2, 4, 2], "comments": ["It's hard to read!"], "screenshot": "1469814.webp"}, {"id": 1469836, "cluster_id": "M", "opinion_label_dist": {"bad_design": 0.4, "boring": 0.0, "clickbait": 0.1, "deceptive": 0.0, "dislike_product": 0.1, "distasteful": 0.1, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.1, "manipulative": 0.1, "politicized": 0.1, "simple": 0.3, "trustworthy": 0.0, "unclear": 0.0, "useful": 0.1}, "content_labels": ["COVID Products", "Image"], "ratings": [4, 3, 4, 4, 4, 4, 4, 1, 3, 4], "comments": ["Masks don't work and should NOT be mandatory. Remember two weeks to flatten the curve. CDC just dropped the numbers by 90 percent", "I don't like or dislike the ad. That's why I chose neutral.  "], "screenshot": "1469836.webp"}, {"id": 1469915, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.7, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.6, "like_product": 0.0, "manipulative": 0.0, "politicized": 0.0, "simple": 0.9, "trustworthy": 0.3, "unclear": 0.0, "useful": 0.3}, "content_labels": ["B2B Products", "Image"], "ratings": [4, 3, 4, 6, 5, 4, 4, 6, 6, 5], "comments": ["I have used Staples before so I trust the ad. However, I don't really understand what is being pictured."], "screenshot": "1469915.webp"}, {"id": 1469969, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.4, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.0, "distasteful": 0.1, "entertaining": 0.0, "good_design": 0.2, "like_product": 0.2, "manipulative": 0.0, "politicized": 0.0, "simple": 0.5, "trustworthy": 0.2, "unclear": 0.3, "useful": 0.2}, "content_labels": ["Image", "Journalism", "Self-Link"], "ratings": [1, 4, 5, 4, 2, 5, 4, 5, 6, 7], "comments": ["No", "Ad is very plain"], "screenshot": "1469969.webp"}, {"id": 1470114, "cluster_id": "G", "opinion_label_dist": {"bad_design": 0.3, "boring": 0.1, "clickbait": 0.1, "deceptive": 0.2, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.4, "like_product": 0.4, "manipulative": 0.0, "politicized": 0.0, "simple": 0.6, "trustworthy": 0.0, "unclear": 0.1, "useful": 0.2}, "content_labels": ["COVID Products", "Image"], "ratings": [5, 6, 6, 7, 6, 1, 4, 4, 3, 4], "comments": ["Very unlikely the price is $9.98, you probably have to buy it as part of a set or something, or at the very least pay for shipping and handling.", "Gives no information, and, my first thought is \"deceptive ad\"."], "screenshot": "1470114.webp"}, {"id": 1470121, "cluster_id": "L", "opinion_label_dist": {"bad_design": 0.5, "boring": 0.2, "clickbait": 0.4, "deceptive": 0.5, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.1, "like_product": 0.2, "manipulative": 0.1, "politicized": 0.0, "simple": 0.2, "trustworthy": 0.0, "unclear": 0.0, "useful": 0.1}, "content_labels": ["COVID Products", "Image"], "ratings": [3, 4, 6, 2, 2, 3, 4, 5, 6, 3], "comments": ["i do need a new mask but how to i know that mask is exceptionally breathable and comfortable. it probably isnt true", "No info in the ad, just adjectives to try to interest consumer"], "screenshot": "1470121.webp"}, {"id": 1470148, "cluster_id": "L", "opinion_label_dist": {"bad_design": 0.3, "boring": 0.3, "clickbait": 0.2, "deceptive": 0.4, "dislike_product": 0.3, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.1, "like_product": 0.0, "manipulative": 0.0, "politicized": 0.0, "simple": 0.2, "trustworthy": 0.0, "unclear": 0.1, "useful": 0.1}, "content_labels": ["B2B Products", "Google Responsive"], "ratings": [1, 5, 6, 6, 7, 2, 2, 3, 2, 3], "comments": ["Annoying color orange catches the eye without you wanting it to"], "screenshot": "1470148.webp"}, {"id": 1470185, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.3, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.3, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.3, "like_product": 0.0, "manipulative": 0.1, "politicized": 0.1, "simple": 0.7, "trustworthy": 0.1, "unclear": 0.2, "useful": 0.3}, "content_labels": ["B2B Products", "Google Responsive"], "ratings": [6, 4, 4, 4, 3, 4, 4, 5, 6, 4], "comments": ["In a quick glance I have no idea what this is. "], "screenshot": "1470185.webp"}, {"id": 1470203, "cluster_id": "G", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.1, "clickbait": 0.0, "deceptive": 0.2, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.6, "like_product": 0.2, "manipulative": 0.1, "politicized": 0.0, "simple": 0.2, "trustworthy": 0.0, "unclear": 0.1, "useful": 0.0}, "content_labels": ["Computer Security-related", "Education", "Image"], "ratings": [3, 3, 5, 5, 6, 6, 5, 3, 5, 4], "comments": ["I dont trust these types of ads.  Too easy to get ripped off", "It makes me wonder what it is. If I were interested in that kind of thing I might do some research "], "screenshot": "1470203.webp"}, {"id": 1470231, "cluster_id": "Q", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.3, "clickbait": 0.9, "deceptive": 0.4, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.3, "good_design": 0.0, "like_product": 0.1, "manipulative": 0.0, "politicized": 0.4, "simple": 0.2, "trustworthy": 0.0, "unclear": 0.2, "useful": 0.0}, "content_labels": ["Celebrity News", "Native"], "ratings": [3, 5, 2, 4, 4, 1, 4, 5, 2, 3], "comments": ["I would read further just out of curiosity because I do not trust this type of information unless I see the source and feel the source is truthful or reputable. "], "screenshot": "1470231.webp"}, {"id": 1470246, "cluster_id": "G", "opinion_label_dist": {"bad_design": 0.18181818181818185, "boring": 0.18181818181818185, "clickbait": 0.3636363636363637, "deceptive": 0.2727272727272727, "dislike_product": 0.09090909090909093, "distasteful": 0.09090909090909093, "entertaining": 0.18181818181818185, "good_design": 0.18181818181818185, "like_product": 0.3636363636363637, "manipulative": 0.18181818181818185, "politicized": 0.0, "simple": 0.3636363636363637, "trustworthy": 0.0, "unclear": 0.09090909090909093, "useful": 0.3636363636363637}, "content_labels": ["Advertorial", "Health and Supplements", "Native", "Pets"], "ratings": [6, 1, 3, 5, 7, 6, 2, 2, 4, 5, 6], "comments": ["i would probably click on this ad since i have cats"], "screenshot": "1470246.webp"}, {"id": 1470265, "cluster_id": "Q", "opinion_label_dist": {"bad_design": 0.6, "boring": 0.2, "clickbait": 0.8, "deceptive": 0.2, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.1, "manipulative": 0.1, "politicized": 0.1, "simple": 0.0, "trustworthy": 0.0, "unclear": 0.3, "useful": 0.1}, "content_labels": ["Advertorial", "Household Products", "Native"], "ratings": [2, 2, 7, 6, 1, 1, 1, 1, 1, 2], "comments": [], "screenshot": "1470265.webp"}, {"id": 1470340, "cluster_id": "R", "opinion_label_dist": {"bad_design": 0.6363636363636364, "boring": 0.09090909090909093, "clickbait": 1.0, "deceptive": 0.6363636363636364, "dislike_product": 0.4545454545454545, "distasteful": 0.7272727272727273, "entertaining": 0.0, "good_design": 0.09090909090909093, "like_product": 0.0, "manipulative": 0.4545454545454545, "politicized": 0.0, "simple": 0.0, "trustworthy": 0.0, "unclear": 0.18181818181818185, "useful": 0.0}, "content_labels": ["Advertorial", "Health and Supplements", "Native"], "ratings": [1, 1, 1, 2, 1, 2, 2, 1, 1, 1, 3], "comments": ["This is the most stupid types of advertisements", "I liked the ad because the lady is pretty, but I dislike the ad because it seems entirely clickbaity."], "screenshot": "1470340.webp"}, {"id": 1470355, "cluster_id": "U", "opinion_label_dist": {"bad_design": 0.6, "boring": 0.2, "clickbait": 0.9, "deceptive": 0.6, "dislike_product": 0.0, "distasteful": 0.1, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.2, "manipulative": 0.1, "politicized": 0.0, "simple": 0.1, "trustworthy": 0.0, "unclear": 0.0, "useful": 0.0}, "content_labels": ["Native", "Software Download"], "ratings": [1, 4, 4, 3, 2, 3, 3, 2, 1, 2], "comments": ["pic quality"], "screenshot": "1470355.webp"}, {"id": 1470395, "cluster_id": "U", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.0, "clickbait": 0.9, "deceptive": 0.6, "dislike_product": 0.2, "distasteful": 0.1, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.0, "manipulative": 0.3, "politicized": 0.0, "simple": 0.0, "trustworthy": 0.0, "unclear": 0.0, "useful": 0.1}, "content_labels": ["Advertorial", "Health and Supplements", "Native"], "ratings": [1, 1, 1, 1, 1, 1, 5, 1, 2, 2], "comments": ["causes tricophobia"], "screenshot": "1470395.webp"}, {"id": 1470407, "cluster_id": "U", "opinion_label_dist": {"bad_design": 0.5, "boring": 0.4, "clickbait": 0.5, "deceptive": 0.4, "dislike_product": 0.0, "distasteful": 0.1, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.0, "manipulative": 0.3, "politicized": 0.0, "simple": 0.0, "trustworthy": 0.0, "unclear": 0.2, "useful": 0.1}, "content_labels": ["Medical Services and Prescriptions", "Native", "Sponsored Search"], "ratings": [2, 1, 2, 1, 4, 4, 1, 6, 2, 3], "comments": [], "screenshot": "1470407.webp"}, {"id": 1470429, "cluster_id": "U", "opinion_label_dist": {"bad_design": 0.6, "boring": 0.2, "clickbait": 0.8, "deceptive": 0.7, "dislike_product": 0.5, "distasteful": 0.1, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.0, "manipulative": 0.3, "politicized": 0.0, "simple": 0.3, "trustworthy": 0.0, "unclear": 0.2, "useful": 0.3}, "content_labels": ["Advertorial", "Health and Supplements", "Image"], "ratings": [6, 4, 5, 2, 2, 1, 4, 3, 1, 1], "comments": [], "screenshot": "1470429.webp"}, {"id": 1470503, "cluster_id": "F", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.2, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.2, "distasteful": 0.1, "entertaining": 0.0, "good_design": 0.7, "like_product": 0.4, "manipulative": 0.0, "politicized": 0.0, "simple": 0.4, "trustworthy": 0.4, "unclear": 0.0, "useful": 0.1}, "content_labels": ["Food and Drink", "Image"], "ratings": [5, 6, 5, 5, 6, 3, 4, 6, 4, 5], "comments": ["I like Smucker's as a brand in general.", "I like this product because I have purchased this product for decades and know that I can trust this brand."], "screenshot": "1470503.webp"}, {"id": 1470532, "cluster_id": "C", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.2, "clickbait": 0.0, "deceptive": 0.1, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.3, "like_product": 0.4, "manipulative": 0.0, "politicized": 0.1, "simple": 0.6, "trustworthy": 0.4, "unclear": 0.0, "useful": 0.2}, "content_labels": ["Image", "Journalism", "Self-Link"], "ratings": [4, 5, 6, 6, 4, 4, 7, 1, 6, 7], "comments": [], "screenshot": "1470532.webp"}, {"id": 1470535, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.1, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.8, "like_product": 0.4, "manipulative": 0.0, "politicized": 0.0, "simple": 0.5, "trustworthy": 0.0, "unclear": 0.1, "useful": 0.0}, "content_labels": ["Image", "Journalism", "Self-Link"], "ratings": [4, 6, 6, 4, 5, 4, 5, 6, 4, 6], "comments": ["It has good design, but i don't know what is being advertised. ", "What is an art hound? I recognize MPR... "], "screenshot": "1470535.webp"}, {"id": 1470578, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.18181818181818185, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.09090909090909093, "distasteful": 0.0, "entertaining": 0.18181818181818185, "good_design": 0.3636363636363637, "like_product": 0.2727272727272727, "manipulative": 0.0, "politicized": 0.0, "simple": 0.5454545454545454, "trustworthy": 0.3636363636363637, "unclear": 0.0, "useful": 0.6363636363636364}, "content_labels": ["Image", "Journalism", "Self-Link"], "ratings": [3, 5, 3, 6, 4, 5, 5, 6, 4, 6, 7], "comments": ["I feel like you can't avoid news about COVID, so why do they need to advertise?", "Design was nice and eye catching, simple design and straight to the point."], "screenshot": "1470578.webp"}, {"id": 1470614, "cluster_id": "J", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.2, "clickbait": 0.2, "deceptive": 0.2, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.2, "like_product": 0.0, "manipulative": 0.0, "politicized": 0.2, "simple": 0.6, "trustworthy": 0.0, "unclear": 0.1, "useful": 0.1}, "content_labels": ["Education", "Sponsored Content"], "ratings": [6, 6, 4, 4, 4, 5, 3, 4, 4, 4], "comments": [], "screenshot": "1470614.webp"}, {"id": 1470633, "cluster_id": "L", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.5, "clickbait": 0.2, "deceptive": 0.2, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.2, "manipulative": 0.1, "politicized": 0.0, "simple": 0.3, "trustworthy": 0.0, "unclear": 0.2, "useful": 0.2}, "content_labels": ["Consumer Tech", "Google Responsive", "Sponsored Search"], "ratings": [2, 4, 4, 2, 4, 3, 3, 3, 4, 2], "comments": ["I feel tech marketed to seniors can be exploitative.", "The desing isn't bad, but it is completely generic"], "screenshot": "1470633.webp"}, {"id": 1470790, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.18181818181818185, "boring": 0.18181818181818185, "clickbait": 0.09090909090909093, "deceptive": 0.09090909090909093, "dislike_product": 0.09090909090909093, "distasteful": 0.0, "entertaining": 0.18181818181818185, "good_design": 0.4545454545454545, "like_product": 0.0, "manipulative": 0.09090909090909093, "politicized": 0.0, "simple": 0.3636363636363637, "trustworthy": 0.2727272727272727, "unclear": 0.4545454545454545, "useful": 0.0}, "content_labels": ["Image", "Insurance"], "ratings": [5, 4, 7, 5, 5, 2, 4, 3, 4, 5, 2], "comments": ["looks to be using using a 3rd party advertising service instead of embedding the ad in the webpage", "I like the add since it sends a positive out look on people becoming active. ", "a bit confusing to read"], "screenshot": "1470790.webp"}, {"id": 1470817, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.4, "boring": 0.4, "clickbait": 0.1, "deceptive": 0.2, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.3, "like_product": 0.0, "manipulative": 0.0, "politicized": 0.0, "simple": 0.0, "trustworthy": 0.1, "unclear": 0.6, "useful": 0.0}, "content_labels": ["B2B Products", "Google Responsive"], "ratings": [3, 3, 3, 3, 3, 4, 4, 4, 1, 2], "comments": ["Having Gartner in the ad seems to make it more credible but I feel like there's too much going on in the ad.", "I believe it is referencing the internet of things, but what really is the internet of things?", "I don't think so "], "screenshot": "1470817.webp"}, {"id": 1470821, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.3, "boring": 0.3, "clickbait": 0.1, "deceptive": 0.1, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.2, "like_product": 0.2, "manipulative": 0.1, "politicized": 0.0, "simple": 0.2, "trustworthy": 0.3, "unclear": 0.5, "useful": 0.2}, "content_labels": ["Public Relations", "Self-Link", "Sponsored Content"], "ratings": [3, 6, 2, 3, 5, 6, 3, 4, 3, 2], "comments": ["Under the topic of \"unclear,\" I don't know what this is trying to sell, unless it's stock (and even then it's not clear).", "I thought it was the chocolate company at first, I don't like the name of the company."], "screenshot": "1470821.webp"}, {"id": 1470844, "cluster_id": "Q", "opinion_label_dist": {"bad_design": 0.3, "boring": 0.2, "clickbait": 0.3, "deceptive": 0.3, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.2, "good_design": 0.0, "like_product": 0.2, "manipulative": 0.0, "politicized": 0.0, "simple": 0.1, "trustworthy": 0.1, "unclear": 0.3, "useful": 0.0}, "content_labels": ["Entertainment", "Google Responsive"], "ratings": [2, 2, 5, 1, 4, 4, 5, 4, 1, 3], "comments": ["I don't know what this ad is about. What is Peacock and why would I want to watch it?", "Looks like a virus download", "I'm not sure if this is a glitch, but I'm not seeing an ad on my smart phone I'm using for this survey ", "no"], "screenshot": "1470844.webp"}, {"id": 1470849, "cluster_id": "Q", "opinion_label_dist": {"bad_design": 0.5, "boring": 0.4, "clickbait": 0.6, "deceptive": 0.4, "dislike_product": 0.3, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.2, "like_product": 0.2, "manipulative": 0.3, "politicized": 0.2, "simple": 0.2, "trustworthy": 0.0, "unclear": 0.2, "useful": 0.2}, "content_labels": ["Google Responsive", "Legal Services"], "ratings": [3, 6, 1, 3, 6, 5, 2, 2, 2, 2], "comments": [], "screenshot": "1470849.webp"}, {"id": 1470872, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.4, "boring": 0.4, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.3, "good_design": 0.2, "like_product": 0.2, "manipulative": 0.1, "politicized": 0.0, "simple": 0.4, "trustworthy": 0.2, "unclear": 0.1, "useful": 0.3}, "content_labels": ["Entertainment", "Image"], "ratings": [2, 6, 4, 5, 6, 3, 4, 6, 4, 4], "comments": ["Don\u2019t like banner ads like this ", "I thought the \"lit up\" text was a little odd or random"], "screenshot": "1470872.webp"}, {"id": 1470887, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.2, "clickbait": 0.1, "deceptive": 0.1, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.4, "like_product": 0.1, "manipulative": 0.1, "politicized": 0.0, "simple": 0.6, "trustworthy": 0.0, "unclear": 0.5, "useful": 0.0}, "content_labels": ["B2B Products", "Image", "Self-Link"], "ratings": [6, 5, 3, 6, 5, 3, 5, 5, 2, 3], "comments": ["I also like the design and style of the app.", "Not sure of the source"], "screenshot": "1470887.webp"}, {"id": 1470895, "cluster_id": "L", "opinion_label_dist": {"bad_design": 0.5, "boring": 0.3333333333333333, "clickbait": 0.25, "deceptive": 0.16666666666666666, "dislike_product": 0.25, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.16666666666666666, "like_product": 0.08333333333333333, "manipulative": 0.25, "politicized": 0.0, "simple": 0.08333333333333333, "trustworthy": 0.16666666666666666, "unclear": 0.08333333333333333, "useful": 0.4166666666666667}, "content_labels": ["Image", "Medical Services and Prescriptions"], "ratings": [7, 2, 3, 4, 2, 4, 5, 3, 4, 3, 2, 7], "comments": ["I like that the ad gave me new info that hearing loss could lead to Alzheimer\u2019s "], "screenshot": "1470895.webp"}, {"id": 1470998, "cluster_id": "C", "opinion_label_dist": {"bad_design": 0.18181818181818185, "boring": 0.0, "clickbait": 0.09090909090909093, "deceptive": 0.09090909090909093, "dislike_product": 0.09090909090909093, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.4545454545454545, "like_product": 0.2727272727272727, "manipulative": 0.0, "politicized": 0.09090909090909093, "simple": 0.7272727272727273, "trustworthy": 0.18181818181818185, "unclear": 0.0, "useful": 0.2727272727272727}, "content_labels": ["COVID Products", "Native"], "ratings": [5, 6, 5, 3, 5, 6, 5, 6, 5, 3, 3], "comments": ["I don't really get the part that says \"Just Mask Sponsored\" - it makes that part of the ad look poorly designed because I can't tell what the name of the company or brand actually is.", "It has a good cause but do not know if it can be trusted", "The background is just about a perfect match to my favorite color.", "It really didn't take long for masks to become a \"thing\".  Too bad people don't just wear them."], "screenshot": "1470998.webp"}, {"id": 1471067, "cluster_id": "T", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.3, "clickbait": 0.6, "deceptive": 0.6, "dislike_product": 0.2, "distasteful": 0.1, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.1, "manipulative": 0.0, "politicized": 0.6, "simple": 0.1, "trustworthy": 0.0, "unclear": 0.2, "useful": 0.0}, "content_labels": ["Advertorial", "Native", "Political Memorabilia"], "ratings": [3, 4, 2, 5, 2, 2, 1, 1, 1, 2], "comments": ["Their is a lot of fake news out their around this time trying to tear down each side of the political election ", "I hate seeing trumps face "], "screenshot": "1471067.webp"}, {"id": 1471126, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.3, "clickbait": 0.1, "deceptive": 0.0, "dislike_product": 0.3, "distasteful": 0.0, "entertaining": 0.2, "good_design": 0.7, "like_product": 0.2, "manipulative": 0.0, "politicized": 0.0, "simple": 0.5, "trustworthy": 0.2, "unclear": 0.3, "useful": 0.1}, "content_labels": ["Image", "Journalism", "Self-Link"], "ratings": [6, 4, 6, 4, 4, 5, 2, 4, 5, 6], "comments": [], "screenshot": "1471126.webp"}, {"id": 1471141, "cluster_id": "M", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.1, "clickbait": 0.2, "deceptive": 0.3, "dislike_product": 0.1, "distasteful": 0.1, "entertaining": 0.1, "good_design": 0.0, "like_product": 0.2, "manipulative": 0.5, "politicized": 0.6, "simple": 0.1, "trustworthy": 0.0, "unclear": 0.0, "useful": 0.0}, "content_labels": ["Image", "Political Campaign"], "ratings": [4, 1, 2, 1, 6, 1, 1, 3, 3, 6], "comments": [], "screenshot": "1471141.webp"}, {"id": 1471171, "cluster_id": "R", "opinion_label_dist": {"bad_design": 0.4, "boring": 0.5, "clickbait": 0.6, "deceptive": 0.3, "dislike_product": 0.6, "distasteful": 0.5, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.0, "manipulative": 0.3, "politicized": 0.1, "simple": 0.1, "trustworthy": 0.0, "unclear": 0.0, "useful": 0.1}, "content_labels": ["Celebrity News", "Listicle", "Native"], "ratings": [1, 1, 2, 1, 1, 2, 2, 3, 1, 3], "comments": [], "screenshot": "1471171.webp"}, {"id": 1471178, "cluster_id": "R", "opinion_label_dist": {"bad_design": 0.2727272727272727, "boring": 0.2727272727272727, "clickbait": 0.7272727272727273, "deceptive": 0.18181818181818185, "dislike_product": 0.18181818181818185, "distasteful": 0.09090909090909093, "entertaining": 0.18181818181818185, "good_design": 0.0, "like_product": 0.0, "manipulative": 0.18181818181818185, "politicized": 0.0, "simple": 0.0, "trustworthy": 0.0, "unclear": 0.09090909090909093, "useful": 0.09090909090909093}, "content_labels": ["Human Interest", "Listicle", "Native"], "ratings": [3, 3, 1, 2, 1, 4, 2, 3, 2, 2, 4], "comments": ["Not interesting at all", "It looks like it is just trying to get me to click it."], "screenshot": "1471178.webp"}, {"id": 1471216, "cluster_id": "G", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.1, "clickbait": 0.7, "deceptive": 0.4, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.2, "good_design": 0.7, "like_product": 0.3, "manipulative": 0.2, "politicized": 0.0, "simple": 0.1, "trustworthy": 0.1, "unclear": 0.1, "useful": 0.1}, "content_labels": ["Household Products", "Native", "Sponsored Search"], "ratings": [5, 3, 5, 1, 2, 3, 2, 7, 2, 2], "comments": ["Completely random ad that I never would click. ", "none", "I feel urged to click it but it is not clear what it is about"], "screenshot": "1471216.webp"}, {"id": 1471243, "cluster_id": "R", "opinion_label_dist": {"bad_design": 0.5, "boring": 0.1, "clickbait": 0.5, "deceptive": 0.2, "dislike_product": 0.2, "distasteful": 0.3, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.1, "manipulative": 0.1, "politicized": 0.0, "simple": 0.0, "trustworthy": 0.0, "unclear": 0.2, "useful": 0.2}, "content_labels": ["Advertorial", "Google Responsive", "Health and Supplements"], "ratings": [2, 1, 5, 4, 2, 2, 6, 4, 1, 3], "comments": ["It's gross looking.", "Just looks gross. ", "The knee in the picture looks bruised, which is not appealing!", "Looks gross also"], "screenshot": "1471243.webp"}, {"id": 1471245, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.3, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.2, "good_design": 0.4, "like_product": 0.0, "manipulative": 0.0, "politicized": 0.1, "simple": 0.3, "trustworthy": 0.2, "unclear": 0.4, "useful": 0.3}, "content_labels": ["Image", "Journalism", "Self-Link"], "ratings": [5, 1, 5, 5, 4, 2, 4, 5, 4, 2], "comments": ["I don't understand what they're selling", "Seems unclear but it was refreshing to see an ad with people wearing masks\n"], "screenshot": "1471245.webp"}, {"id": 1471414, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.09090909090909093, "boring": 0.3636363636363637, "clickbait": 0.3636363636363637, "deceptive": 0.0, "dislike_product": 0.3636363636363637, "distasteful": 0.0, "entertaining": 0.09090909090909093, "good_design": 0.2727272727272727, "like_product": 0.09090909090909093, "manipulative": 0.0, "politicized": 0.09090909090909093, "simple": 0.3636363636363637, "trustworthy": 0.09090909090909093, "unclear": 0.4545454545454545, "useful": 0.09090909090909093}, "content_labels": ["Image", "Journalism", "Self-Link"], "ratings": [6, 5, 4, 4, 4, 1, 4, 4, 1, 2, 3], "comments": ["I am not sure what the product advertised is, besides something for leaders to connect. ", "I don't know that I would recognize this as advertising (versus regular WSJ content). "], "screenshot": "1471414.webp"}, {"id": 1471419, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.4, "clickbait": 0.2, "deceptive": 0.0, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.2, "like_product": 0.2, "manipulative": 0.0, "politicized": 0.0, "simple": 0.6, "trustworthy": 0.0, "unclear": 0.5, "useful": 0.1}, "content_labels": ["B2B Products", "Image"], "ratings": [1, 3, 5, 4, 4, 5, 4, 4, 5, 3], "comments": ["I have no idea what this ad is getting at. A jumbled mess. "], "screenshot": "1471419.webp"}, {"id": 1471431, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.4, "boring": 0.4, "clickbait": 0.0, "deceptive": 0.1, "dislike_product": 0.3, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.4, "like_product": 0.1, "manipulative": 0.0, "politicized": 0.0, "simple": 0.3, "trustworthy": 0.0, "unclear": 0.0, "useful": 0.2}, "content_labels": ["Apparel", "Image"], "ratings": [3, 3, 5, 4, 4, 2, 4, 5, 6, 4], "comments": ["Cool shirts. Ad is not pushy."], "screenshot": "1471431.webp"}, {"id": 1471488, "cluster_id": "L", "opinion_label_dist": {"bad_design": 0.5, "boring": 0.6, "clickbait": 0.2, "deceptive": 0.2, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.2, "like_product": 0.1, "manipulative": 0.1, "politicized": 0.0, "simple": 0.5, "trustworthy": 0.2, "unclear": 0.1, "useful": 0.1}, "content_labels": ["B2B Products", "Google Responsive"], "ratings": [4, 4, 3, 2, 5, 4, 4, 5, 2, 6], "comments": ["It caught my attention; something I'd like to be able to do..... But there is always a catch."], "screenshot": "1471488.webp"}, {"id": 1471520, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.3, "boring": 0.5, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.2, "good_design": 0.0, "like_product": 0.2, "manipulative": 0.1, "politicized": 0.0, "simple": 0.2, "trustworthy": 0.0, "unclear": 0.2, "useful": 0.2}, "content_labels": ["Consumer Tech", "Google Responsive"], "ratings": [3, 5, 3, 4, 3, 3, 1, 3, 6, 6], "comments": ["The design of this app doesn't attract my attention."], "screenshot": "1471520.webp"}, {"id": 1471553, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.2, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.2, "good_design": 0.5, "like_product": 0.2, "manipulative": 0.2, "politicized": 0.0, "simple": 0.5, "trustworthy": 0.4, "unclear": 0.1, "useful": 0.5}, "content_labels": ["B2B Products", "Google Responsive"], "ratings": [3, 7, 5, 6, 6, 4, 5, 6, 6, 4], "comments": ["I don't really know why I dislike this ad somewhat, other than the fact that it's just an ad, and I don't have a book I want to publish. I guess I also sort of think of pretentious people thinking they can write books people will buy using that, and that idea is annoying.", "If I find it very interesting in relation to books or book creation, I really like to read different types of books.", "The size of the advertisement, in relation to the page is a little obnoxious and pushy."], "screenshot": "1471553.webp"}, {"id": 1471570, "cluster_id": "G", "opinion_label_dist": {"bad_design": 0.3, "boring": 0.3, "clickbait": 0.2, "deceptive": 0.1, "dislike_product": 0.1, "distasteful": 0.1, "entertaining": 0.2, "good_design": 0.2, "like_product": 0.2, "manipulative": 0.3, "politicized": 0.0, "simple": 0.2, "trustworthy": 0.1, "unclear": 0.2, "useful": 0.0}, "content_labels": ["B2B Products", "Google Responsive"], "ratings": [6, 2, 3, 6, 3, 4, 4, 4, 4, 2], "comments": ["I do not know what the message is about"], "screenshot": "1471570.webp"}, {"id": 1471578, "cluster_id": "J", "opinion_label_dist": {"bad_design": 0.3, "boring": 0.4, "clickbait": 0.1, "deceptive": 0.2, "dislike_product": 0.5, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.1, "like_product": 0.0, "manipulative": 0.0, "politicized": 0.2, "simple": 0.4, "trustworthy": 0.0, "unclear": 0.2, "useful": 0.0}, "content_labels": ["Image", "Weapons"], "ratings": [6, 4, 2, 2, 3, 1, 3, 3, 3, 7], "comments": ["I don't understand the ad. I think its about some type of metal working kit but I'm not sure.", "The picture is really bad, people had to figure out what they're advertising by reading from the text", "It also has a quality standard "], "screenshot": "1471578.webp"}, {"id": 1471684, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.3, "clickbait": 0.0, "deceptive": 0.1, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.4, "like_product": 0.2, "manipulative": 0.0, "politicized": 0.0, "simple": 0.7, "trustworthy": 0.1, "unclear": 0.0, "useful": 0.0}, "content_labels": ["Beauty Products", "Image"], "ratings": [4, 5, 7, 5, 3, 5, 4, 5, 3, 5], "comments": ["I'm just not very personally interested in it. ", "I wouldn't use the product. It wouldn't be targeted to me.", "If clearly shows that it\u2019s a lip product and the wording is simple."], "screenshot": "1471684.webp"}, {"id": 1471755, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.2, "clickbait": 0.2, "deceptive": 0.0, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.2, "like_product": 0.2, "manipulative": 0.1, "politicized": 0.0, "simple": 0.3, "trustworthy": 0.0, "unclear": 0.5, "useful": 0.1}, "content_labels": ["Scientific Journal", "Sponsored Content"], "ratings": [5, 3, 3, 6, 4, 6, 3, 4, 2, 3], "comments": ["The picture on the ad doesn't seem to correlate with the caption at first glance. It's just a plant with some wiring on it, which is somewhat intriguing, but not enough for me to click on it. The phrase \"paper chips\" is also unclear."], "screenshot": "1471755.webp"}, {"id": 1471808, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.4, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.4, "like_product": 0.3, "manipulative": 0.0, "politicized": 0.0, "simple": 0.5, "trustworthy": 0.3, "unclear": 0.0, "useful": 0.2}, "content_labels": ["Household Products", "Image", "Self-Link"], "ratings": [4, 4, 4, 4, 6, 5, 3, 2, 3, 7], "comments": ["This ad doesn't apply to me", "I like this ad OK but it's still not that well designed. Font needs to be changed. Maybe Sears bigger, maybe some of the other content a bit smaller. Kind of blocky looking. ", "I love how effective the ad is! Everything I need to know is in one place, and I appreciate things like that."], "screenshot": "1471808.webp"}, {"id": 1471867, "cluster_id": "G", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.1, "clickbait": 0.2, "deceptive": 0.2, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.2, "like_product": 0.3, "manipulative": 0.1, "politicized": 0.0, "simple": 0.2, "trustworthy": 0.2, "unclear": 0.1, "useful": 0.0}, "content_labels": ["Consumer Tech", "Sponsored Content"], "ratings": [2, 5, 2, 3, 3, 6, 2, 5, 7, 4], "comments": [], "screenshot": "1471867.webp"}, {"id": 1472003, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.2, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.2, "like_product": 0.1, "manipulative": 0.0, "politicized": 0.0, "simple": 0.4, "trustworthy": 0.2, "unclear": 0.3, "useful": 0.6}, "content_labels": ["Image", "Scientific Journal", "Self-Link"], "ratings": [6, 6, 5, 4, 3, 5, 4, 6, 3, 6], "comments": [], "screenshot": "1472003.webp"}, {"id": 1472009, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.1, "clickbait": 0.1, "deceptive": 0.1, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.3, "like_product": 0.3, "manipulative": 0.0, "politicized": 0.0, "simple": 0.5, "trustworthy": 0.1, "unclear": 0.1, "useful": 0.2}, "content_labels": ["Apparel", "Image"], "ratings": [4, 5, 4, 4, 5, 5, 5, 6, 1, 2], "comments": ["not my style, but at least clothes are a neutral topic", "I liked how they included the current promotions and sales.", "It\u2019s disorganized and I don\u2019t know what the point is. "], "screenshot": "1472009.webp"}, {"id": 1472063, "cluster_id": "A", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.0, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.2, "good_design": 0.6, "like_product": 0.5, "manipulative": 0.0, "politicized": 0.0, "simple": 0.9, "trustworthy": 0.3, "unclear": 0.0, "useful": 0.1}, "content_labels": ["Entertainment", "Image"], "ratings": [6, 6, 7, 4, 6, 6, 4, 5, 5, 6], "comments": ["No"], "screenshot": "1472063.webp"}, {"id": 1472075, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.4, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.3, "like_product": 0.2, "manipulative": 0.0, "politicized": 0.0, "simple": 0.6, "trustworthy": 0.1, "unclear": 0.0, "useful": 0.2}, "content_labels": ["Household Products", "Image"], "ratings": [3, 4, 6, 4, 6, 3, 6, 4, 3, 5], "comments": ["This is just quite boring and I might glaze right over it.", "Do not have any need or desire for the product at this time. I am not looking for lighting."], "screenshot": "1472075.webp"}, {"id": 1472114, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.1, "clickbait": 0.1, "deceptive": 0.0, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.4, "like_product": 0.0, "manipulative": 0.0, "politicized": 0.0, "simple": 0.3, "trustworthy": 0.2, "unclear": 0.5, "useful": 0.1}, "content_labels": ["Image", "Journalism", "Religious", "Self-Link"], "ratings": [4, 4, 7, 4, 4, 4, 2, 6, 4, 5], "comments": ["none", "I don't know what they are advertising"], "screenshot": "1472114.webp"}, {"id": 1472124, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.4, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.0, "distasteful": 0.1, "entertaining": 0.0, "good_design": 0.4, "like_product": 0.0, "manipulative": 0.1, "politicized": 0.1, "simple": 0.4, "trustworthy": 0.2, "unclear": 0.2, "useful": 0.3}, "content_labels": ["Banking/Credit Cards", "Image"], "ratings": [4, 4, 5, 4, 4, 2, 4, 3, 5, 4], "comments": [], "screenshot": "1472124.webp"}, {"id": 1472173, "cluster_id": "L", "opinion_label_dist": {"bad_design": 0.4545454545454545, "boring": 0.4545454545454545, "clickbait": 0.3636363636363637, "deceptive": 0.6363636363636364, "dislike_product": 0.3636363636363637, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.09090909090909093, "like_product": 0.18181818181818185, "manipulative": 0.18181818181818185, "politicized": 0.0, "simple": 0.3636363636363637, "trustworthy": 0.09090909090909093, "unclear": 0.2727272727272727, "useful": 0.09090909090909093}, "content_labels": ["Google Responsive", "Software Download"], "ratings": [2, 1, 1, 3, 3, 2, 4, 4, 2, 2, 7], "comments": ["Seeing these ads generally remind me of possible viruses or scams", "Just doesn't seem like a very trustworthy ad.", "thats for sure a virus", "I don\u2019t even know what this is so I know I don\u2019t need it"], "screenshot": "1472173.webp"}, {"id": 1472186, "cluster_id": "L", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.2, "clickbait": 0.5, "deceptive": 0.4, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.1, "like_product": 0.0, "manipulative": 0.2, "politicized": 0.0, "simple": 0.3, "trustworthy": 0.2, "unclear": 0.2, "useful": 0.3}, "content_labels": ["Legal Services", "Native"], "ratings": [2, 1, 1, 1, 5, 1, 4, 6, 6, 6], "comments": [], "screenshot": "1472186.webp"}, {"id": 1472231, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.4, "boring": 0.3, "clickbait": 0.1, "deceptive": 0.0, "dislike_product": 0.3, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.2, "like_product": 0.1, "manipulative": 0.0, "politicized": 0.0, "simple": 0.1, "trustworthy": 0.1, "unclear": 0.1, "useful": 0.5}, "content_labels": ["Image", "Real Estate"], "ratings": [7, 1, 3, 5, 5, 5, 3, 6, 5, 3], "comments": ["Too much information is crammed into a small, unreadable space. ", "I think that this looks really cluttered because is trying to offer a lot of information in a tiny space.", "Too much information on it and it might turn people away", "Sounds overpriced"], "screenshot": "1472231.webp"}, {"id": 1472265, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.3, "clickbait": 0.1, "deceptive": 0.1, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.4, "like_product": 0.0, "manipulative": 0.1, "politicized": 0.1, "simple": 0.8, "trustworthy": 0.3, "unclear": 0.2, "useful": 0.1}, "content_labels": ["Banking/Credit Cards", "Image", "Public Relations"], "ratings": [5, 3, 5, 6, 5, 7, 2, 6, 5, 4], "comments": ["Simple design that is calm to look at.", "No"], "screenshot": "1472265.webp"}, {"id": 1472295, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.5, "boring": 0.5, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.2, "manipulative": 0.0, "politicized": 0.0, "simple": 0.5, "trustworthy": 0.3, "unclear": 0.3, "useful": 0.3}, "content_labels": ["Cars", "Image"], "ratings": [4, 4, 2, 2, 4, 4, 5, 3, 5, 3], "comments": ["Too much words and numbers scrunched up in one small image"], "screenshot": "1472295.webp"}, {"id": 1472421, "cluster_id": "U", "opinion_label_dist": {"bad_design": 0.4166666666666667, "boring": 0.5, "clickbait": 0.75, "deceptive": 0.6666666666666666, "dislike_product": 0.08333333333333333, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.0, "manipulative": 0.4166666666666667, "politicized": 0.0, "simple": 0.0, "trustworthy": 0.0, "unclear": 0.0, "useful": 0.08333333333333333}, "content_labels": ["Advertorial", "Insurance", "Native"], "ratings": [2, 2, 1, 3, 1, 3, 3, 4, 2, 4, 2, 1], "comments": ["Looks a lot like clickbait."], "screenshot": "1472421.webp"}, {"id": 1472434, "cluster_id": "C", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.1, "clickbait": 0.1, "deceptive": 0.0, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.3, "good_design": 0.1, "like_product": 0.6, "manipulative": 0.0, "politicized": 0.0, "simple": 0.9, "trustworthy": 0.1, "unclear": 0.0, "useful": 0.5}, "content_labels": ["Food and Drink", "Sponsored Content"], "ratings": [5, 4, 7, 4, 5, 6, 4, 6, 7, 5], "comments": ["Nope"], "screenshot": "1472434.webp"}, {"id": 1472445, "cluster_id": "T", "opinion_label_dist": {"bad_design": 0.7, "boring": 0.2, "clickbait": 0.7, "deceptive": 0.6, "dislike_product": 0.2, "distasteful": 0.1, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.0, "manipulative": 0.3, "politicized": 0.5, "simple": 0.0, "trustworthy": 0.0, "unclear": 0.2, "useful": 0.0}, "content_labels": ["Image", "Mortgages"], "ratings": [1, 3, 1, 3, 3, 1, 1, 1, 2, 1], "comments": ["It looks like the text in a flaming shot glass, which makes no sense, but is also hilarious and also looks fake.", "It looks like it was made by an 8th grader on Microsoft Powerpoint, and anything that says something along the lines of \"Calculate Your New Payment\" is most likely a scam.", "no"], "screenshot": "1472445.webp"}, {"id": 1472484, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.4, "clickbait": 0.1, "deceptive": 0.1, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.4, "like_product": 0.1, "manipulative": 0.0, "politicized": 0.0, "simple": 0.5, "trustworthy": 0.0, "unclear": 0.2, "useful": 0.0}, "content_labels": ["Beauty Products", "Image"], "ratings": [4, 6, 6, 3, 4, 3, 4, 3, 5, 7], "comments": ["i don't wear makeup so not an ad that pulls me in", "You get an idea of the types of products this brand sells.", "The picture could be way more interesting."], "screenshot": "1472484.webp"}, {"id": 1472499, "cluster_id": "G", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.2, "clickbait": 0.2, "deceptive": 0.2, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.3, "like_product": 0.2, "manipulative": 0.1, "politicized": 0.0, "simple": 0.5, "trustworthy": 0.0, "unclear": 0.1, "useful": 0.2}, "content_labels": ["Consumer Tech", "Image"], "ratings": [4, 4, 7, 3, 4, 4, 2, 5, 2, 3], "comments": ["Half the phones shown did not seem to get good reviews."], "screenshot": "1472499.webp"}, {"id": 1472601, "cluster_id": "Q", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.5, "clickbait": 0.5, "deceptive": 0.2, "dislike_product": 0.3, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.1, "like_product": 0.1, "manipulative": 0.1, "politicized": 0.1, "simple": 0.3, "trustworthy": 0.1, "unclear": 0.1, "useful": 0.0}, "content_labels": ["Google Responsive", "Religious"], "ratings": [4, 1, 4, 1, 3, 4, 6, 2, 4, 2], "comments": ["There is always a catch with these types of ads.", "This ad obviously popped up on a bible website and is trying to manipulate people into buying a bible."], "screenshot": "1472601.webp"}, {"id": 1472638, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.3, "boring": 0.0, "clickbait": 0.0, "deceptive": 0.1, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.1, "like_product": 0.5, "manipulative": 0.1, "politicized": 0.0, "simple": 0.5, "trustworthy": 0.3, "unclear": 0.3, "useful": 0.1}, "content_labels": ["Humanitarian", "Image"], "ratings": [3, 6, 3, 6, 5, 6, 4, 6, 5, 5], "comments": ["I am afraid that the advertiser here is taking advantage of the covid situation to make money for themselves. I am suspicious because corporations and organizations, although they're run by people, don't have feelings and don't care about people, so I'm inclined to believe that this organization is either trying to make money or is only doing this to bolster their image (so that they can make money in the future).", "I feel the music industry is more of a position to provide COVID support than I am so the only reason I would donate through this is if there was some type of dollar match for my donation."], "screenshot": "1472638.webp"}, {"id": 1472730, "cluster_id": "G", "opinion_label_dist": {"bad_design": 0.4, "boring": 0.2, "clickbait": 0.4, "deceptive": 0.1, "dislike_product": 0.5, "distasteful": 0.1, "entertaining": 0.1, "good_design": 0.3, "like_product": 0.2, "manipulative": 0.2, "politicized": 0.0, "simple": 0.3, "trustworthy": 0.0, "unclear": 0.2, "useful": 0.1}, "content_labels": ["Image", "Social Media"], "ratings": [3, 1, 2, 2, 6, 6, 4, 6, 3, 2], "comments": ["What I like this ad for is how well it fits the aesthetic of TMZ's website. I've visited this website in the past and this ad has the white text on black bars that I saw frequently on there. I may not be a fan of TMZ or Facebook, but the ad is to the point, colorful and amusing."], "screenshot": "1472730.webp"}, {"id": 1472734, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.09090909090909093, "boring": 0.2727272727272727, "clickbait": 0.09090909090909093, "deceptive": 0.09090909090909093, "dislike_product": 0.2727272727272727, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.5454545454545454, "like_product": 0.0, "manipulative": 0.09090909090909093, "politicized": 0.0, "simple": 0.5454545454545454, "trustworthy": 0.18181818181818185, "unclear": 0.0, "useful": 0.4545454545454545}, "content_labels": ["Insurance", "Sponsored Content"], "ratings": [4, 5, 1, 3, 5, 2, 5, 3, 4, 5, 3], "comments": ["It is not a topic that interests me.", "Thinking about insurance costs is stressful"], "screenshot": "1472734.webp"}, {"id": 1473002, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.3, "clickbait": 0.1, "deceptive": 0.0, "dislike_product": 0.1, "distasteful": 0.1, "entertaining": 0.1, "good_design": 0.5, "like_product": 0.0, "manipulative": 0.0, "politicized": 0.0, "simple": 0.2, "trustworthy": 0.2, "unclear": 0.2, "useful": 0.0}, "content_labels": ["Contest", "Sponsored Content"], "ratings": [3, 4, 4, 4, 6, 2, 4, 3, 5, 6], "comments": [], "screenshot": "1473002.webp"}, {"id": 1473205, "cluster_id": "U", "opinion_label_dist": {"bad_design": 0.8181818181818182, "boring": 0.3636363636363637, "clickbait": 0.6363636363636364, "deceptive": 0.7272727272727273, "dislike_product": 0.2727272727272727, "distasteful": 0.18181818181818185, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.09090909090909093, "manipulative": 0.2727272727272727, "politicized": 0.0, "simple": 0.0, "trustworthy": 0.0, "unclear": 0.18181818181818185, "useful": 0.0}, "content_labels": ["Health and Supplements", "Image"], "ratings": [2, 1, 3, 2, 2, 1, 1, 1, 1, 5, 1], "comments": ["Ir repels rather than attracts me.", "Obviously fake"], "screenshot": "1473205.webp"}, {"id": 1473358, "cluster_id": "G", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.2727272727272727, "clickbait": 0.6363636363636364, "deceptive": 0.18181818181818185, "dislike_product": 0.09090909090909093, "distasteful": 0.0, "entertaining": 0.18181818181818185, "good_design": 0.18181818181818185, "like_product": 0.2727272727272727, "manipulative": 0.09090909090909093, "politicized": 0.0, "simple": 0.09090909090909093, "trustworthy": 0.0, "unclear": 0.2727272727272727, "useful": 0.0}, "content_labels": ["Food and Drink", "Listicle", "Native"], "ratings": [6, 5, 3, 1, 6, 2, 5, 6, 3, 4, 5], "comments": ["not eyecatching", "It's attention grabbing for me because I love cake. However I strongly suspect that they are advertising something else. ", "Captures my interest being local, but the click-bait aspect really turns me off."], "screenshot": "1473358.webp"}, {"id": 1473380, "cluster_id": "T", "opinion_label_dist": {"bad_design": 0.4, "boring": 0.2, "clickbait": 0.8, "deceptive": 0.5, "dislike_product": 0.1, "distasteful": 0.2, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.0, "manipulative": 0.2, "politicized": 0.2, "simple": 0.2, "trustworthy": 0.0, "unclear": 0.1, "useful": 0.0}, "content_labels": ["Human Interest", "Listicle", "Native"], "ratings": [1, 3, 3, 2, 6, 2, 2, 5, 1, 2], "comments": ["It just seems so tawdry.", "Very much a clickbait ad."], "screenshot": "1473380.webp"}, {"id": 1473388, "cluster_id": "U", "opinion_label_dist": {"bad_design": 0.6, "boring": 0.3, "clickbait": 0.7, "deceptive": 0.8, "dislike_product": 0.1, "distasteful": 0.2, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.1, "manipulative": 0.1, "politicized": 0.0, "simple": 0.1, "trustworthy": 0.0, "unclear": 0.1, "useful": 0.0}, "content_labels": ["Advertorial", "Google Responsive", "Health and Supplements"], "ratings": [2, 5, 1, 3, 1, 3, 1, 2, 3, 2], "comments": ["No"], "screenshot": "1473388.webp"}, {"id": 1473440, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.2, "clickbait": 0.1, "deceptive": 0.0, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.2, "good_design": 0.3, "like_product": 0.5, "manipulative": 0.0, "politicized": 0.0, "simple": 0.5, "trustworthy": 0.4, "unclear": 0.1, "useful": 0.0}, "content_labels": ["Contest", "Image", "Sports"], "ratings": [4, 4, 5, 4, 5, 4, 3, 7, 6, 5], "comments": ["Gambling is iffy", "none"], "screenshot": "1473440.webp"}, {"id": 1473546, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.4, "clickbait": 0.1, "deceptive": 0.0, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.2, "like_product": 0.1, "manipulative": 0.3, "politicized": 0.0, "simple": 0.5, "trustworthy": 0.0, "unclear": 0.1, "useful": 0.1}, "content_labels": ["Games and Toys", "Image", "Journalism", "Self-Link"], "ratings": [4, 4, 6, 2, 5, 3, 5, 6, 4, 4], "comments": ["No "], "screenshot": "1473546.webp"}, {"id": 1473601, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.3, "boring": 0.3, "clickbait": 0.1, "deceptive": 0.1, "dislike_product": 0.0, "distasteful": 0.1, "entertaining": 0.1, "good_design": 0.1, "like_product": 0.2, "manipulative": 0.0, "politicized": 0.1, "simple": 0.2, "trustworthy": 0.1, "unclear": 0.4, "useful": 0.2}, "content_labels": ["Image", "Scientific Journal", "Self-Link"], "ratings": [5, 6, 5, 4, 2, 2, 5, 2, 1, 2], "comments": ["It looks like it's incomplete because there's just a black box above some words"], "screenshot": "1473601.webp"}, {"id": 1473602, "cluster_id": "M", "opinion_label_dist": {"bad_design": 0.3, "boring": 0.0, "clickbait": 0.3, "deceptive": 0.1, "dislike_product": 0.2, "distasteful": 0.1, "entertaining": 0.3, "good_design": 0.0, "like_product": 0.3, "manipulative": 0.1, "politicized": 0.4, "simple": 0.0, "trustworthy": 0.0, "unclear": 0.2, "useful": 0.2}, "content_labels": ["Poll"], "ratings": [2, 4, 4, 3, 2, 4, 4, 3, 5, 4], "comments": ["This appears to be an ad (most likely) masquerading as a survey. "], "screenshot": "1473602.webp"}, {"id": 1473666, "cluster_id": "H", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.2, "clickbait": 0.0, "deceptive": 0.1, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.8, "like_product": 0.0, "manipulative": 0.2, "politicized": 0.3, "simple": 0.4, "trustworthy": 0.0, "unclear": 0.4, "useful": 0.0}, "content_labels": ["Image", "Journalism", "Self-Link"], "ratings": [4, 5, 4, 2, 5, 4, 3, 4, 4, 4], "comments": ["I wasnt sure what it was advertising for"], "screenshot": "1473666.webp"}, {"id": 1473717, "cluster_id": "R", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.0, "clickbait": 0.7, "deceptive": 0.3, "dislike_product": 0.1, "distasteful": 0.5, "entertaining": 0.2, "good_design": 0.1, "like_product": 0.1, "manipulative": 0.2, "politicized": 0.1, "simple": 0.0, "trustworthy": 0.0, "unclear": 0.1, "useful": 0.0}, "content_labels": ["Human Interest", "Listicle", "Native"], "ratings": [2, 2, 2, 6, 2, 2, 5, 2, 1, 2], "comments": ["I see these ads often and they annoy me/ they are often ignored "], "screenshot": "1473717.webp"}, {"id": 1473738, "cluster_id": "G", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.2, "clickbait": 0.7, "deceptive": 0.4, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.3, "good_design": 0.2, "like_product": 0.2, "manipulative": 0.3, "politicized": 0.0, "simple": 0.2, "trustworthy": 0.2, "unclear": 0.0, "useful": 0.3}, "content_labels": ["Advertorial", "Health and Supplements", "Native"], "ratings": [1, 5, 3, 6, 7, 2, 6, 1, 4, 2], "comments": ["I really enjoyed the visual with the egg and the guy with muscles. It was very visual."], "screenshot": "1473738.webp"}, {"id": 1473756, "cluster_id": "R", "opinion_label_dist": {"bad_design": 0.7, "boring": 0.3, "clickbait": 0.5, "deceptive": 0.3, "dislike_product": 0.2, "distasteful": 0.7, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.1, "manipulative": 0.2, "politicized": 0.0, "simple": 0.0, "trustworthy": 0.0, "unclear": 0.3, "useful": 0.0}, "content_labels": ["Human Interest", "Listicle", "Native"], "ratings": [1, 2, 1, 3, 1, 3, 2, 1, 1, 2], "comments": ["Clickbait"], "screenshot": "1473756.webp"}, {"id": 1473762, "cluster_id": "L", "opinion_label_dist": {"bad_design": 0.4, "boring": 0.4, "clickbait": 0.3, "deceptive": 0.4, "dislike_product": 0.3, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.4, "manipulative": 0.1, "politicized": 0.0, "simple": 0.2, "trustworthy": 0.0, "unclear": 0.2, "useful": 0.3}, "content_labels": ["Health and Supplements", "Native"], "ratings": [7, 3, 1, 2, 2, 5, 3, 2, 4, 3], "comments": [], "screenshot": "1473762.webp"}, {"id": 1473773, "cluster_id": "R", "opinion_label_dist": {"bad_design": 0.3, "boring": 0.1, "clickbait": 0.7, "deceptive": 0.5, "dislike_product": 0.2, "distasteful": 0.4, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.0, "manipulative": 0.1, "politicized": 0.0, "simple": 0.1, "trustworthy": 0.0, "unclear": 0.0, "useful": 0.1}, "content_labels": ["Human Interest", "Listicle", "Native"], "ratings": [1, 3, 1, 4, 1, 1, 4, 3, 2, 4], "comments": ["well they are kind of sexualizing, nurses and no one really wants to see those kind of adds "], "screenshot": "1473773.webp"}, {"id": 1473802, "cluster_id": "U", "opinion_label_dist": {"bad_design": 0.6, "boring": 0.4, "clickbait": 0.9, "deceptive": 0.5, "dislike_product": 0.2, "distasteful": 0.2, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.0, "manipulative": 0.3, "politicized": 0.0, "simple": 0.1, "trustworthy": 0.0, "unclear": 0.1, "useful": 0.0}, "content_labels": ["Celebrity News", "Listicle", "Native"], "ratings": [1, 2, 1, 2, 1, 3, 2, 1, 2, 2], "comments": ["That's not Gwen Stefani in the photo. What is BrainSharper? "], "screenshot": "1473802.webp"}, {"id": 1473914, "cluster_id": "U", "opinion_label_dist": {"bad_design": 0.7, "boring": 0.4, "clickbait": 1.0, "deceptive": 0.4, "dislike_product": 0.3, "distasteful": 0.3, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.0, "manipulative": 0.1, "politicized": 0.0, "simple": 0.0, "trustworthy": 0.0, "unclear": 0.2, "useful": 0.0}, "content_labels": ["Celebrity News", "Listicle", "Native"], "ratings": [1, 4, 3, 2, 2, 1, 3, 1, 2, 1], "comments": [], "screenshot": "1473914.webp"}, {"id": 1473958, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.4, "clickbait": 0.1, "deceptive": 0.1, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.4, "like_product": 0.1, "manipulative": 0.0, "politicized": 0.0, "simple": 0.5, "trustworthy": 0.0, "unclear": 0.2, "useful": 0.0}, "content_labels": ["B2B Products", "Image"], "ratings": [4, 3, 4, 5, 6, 5, 3, 5, 1, 3], "comments": ["Pretty bland and not a lot of detail about what it exactly the content is.  ", "it has cool design."], "screenshot": "1473958.webp"}, {"id": 1474143, "cluster_id": "G", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.2, "clickbait": 0.3, "deceptive": 0.1, "dislike_product": 0.3, "distasteful": 0.0, "entertaining": 0.2, "good_design": 0.5, "like_product": 0.1, "manipulative": 0.0, "politicized": 0.0, "simple": 0.4, "trustworthy": 0.0, "unclear": 0.0, "useful": 0.2}, "content_labels": ["B2B Products", "Image"], "ratings": [2, 5, 1, 4, 3, 2, 5, 5, 4, 5], "comments": [], "screenshot": "1474143.webp"}, {"id": 1474246, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.2, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.5, "like_product": 0.1, "manipulative": 0.0, "politicized": 0.0, "simple": 0.5, "trustworthy": 0.2, "unclear": 0.3, "useful": 0.3}, "content_labels": ["B2B Products", "Image"], "ratings": [6, 4, 2, 3, 5, 4, 5, 4, 4, 6], "comments": ["This ad is not relevant to me at all. ", "I personally don't know what this is, so I don't have a strong opinion about it."], "screenshot": "1474246.webp"}, {"id": 1474249, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.2, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.1, "like_product": 0.0, "manipulative": 0.0, "politicized": 0.0, "simple": 0.6, "trustworthy": 0.4, "unclear": 0.3, "useful": 0.4}, "content_labels": ["B2B Products", "Image"], "ratings": [4, 4, 6, 7, 5, 4, 3, 4, 3, 5], "comments": ["How much is the discount? \"Flat\" is vague.", "It's not flashing, which I hate"], "screenshot": "1474249.webp"}, {"id": 1474351, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.4, "clickbait": 0.1, "deceptive": 0.0, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.2, "like_product": 0.1, "manipulative": 0.1, "politicized": 0.1, "simple": 0.3, "trustworthy": 0.1, "unclear": 0.3, "useful": 0.1}, "content_labels": ["Image", "Journalism", "Self-Link"], "ratings": [3, 3, 3, 5, 6, 5, 3, 4, 4, 1], "comments": ["I can't tell what this advertisement is actually trying to sell.", "I never trust these, because I believe they are usually clickbait."], "screenshot": "1474351.webp"}, {"id": 1474410, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.3, "boring": 0.2, "clickbait": 0.0, "deceptive": 0.1, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.3, "like_product": 0.3, "manipulative": 0.0, "politicized": 0.0, "simple": 0.7, "trustworthy": 0.1, "unclear": 0.1, "useful": 0.4}, "content_labels": ["Image", "Real Estate"], "ratings": [3, 4, 4, 4, 2, 3, 5, 4, 7, 4], "comments": ["I like real estate, and at this current time, I'm in the market for a home."], "screenshot": "1474410.webp"}, {"id": 1474471, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.3, "boring": 0.0, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.4, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.5, "like_product": 0.1, "manipulative": 0.0, "politicized": 0.0, "simple": 0.7, "trustworthy": 0.0, "unclear": 0.0, "useful": 0.2}, "content_labels": ["Apparel", "Image"], "ratings": [5, 4, 5, 7, 6, 4, 3, 4, 3, 2], "comments": ["I don't like the shoes. It's clearly 50% off."], "screenshot": "1474471.webp"}, {"id": 1474545, "cluster_id": "G", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.1, "clickbait": 0.5, "deceptive": 0.0, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.4, "like_product": 0.3, "manipulative": 0.1, "politicized": 0.1, "simple": 0.3, "trustworthy": 0.0, "unclear": 0.0, "useful": 0.4}, "content_labels": ["Banking/Credit Cards", "Sponsored Content"], "ratings": [3, 4, 2, 6, 4, 3, 4, 2, 3, 5], "comments": ["I feel like this is just there to drive clicks to the website for revenue. It looks like it will just take you to an 'article' with a million ads around it.", "no", "It makes me angry by reminding me of all the ways our government is currently propping up those who weren't prepared at the expense of those of us who were.", "I tend to assume ads in that type of position are basically fake news", "The topic makes me feel stressed. "], "screenshot": "1474545.webp"}, {"id": 1474632, "cluster_id": "U", "opinion_label_dist": {"bad_design": 0.4, "boring": 0.3, "clickbait": 0.9, "deceptive": 0.7, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.1, "like_product": 0.0, "manipulative": 0.1, "politicized": 0.0, "simple": 0.1, "trustworthy": 0.0, "unclear": 0.2, "useful": 0.0}, "content_labels": ["Health and Supplements", "Native"], "ratings": [2, 3, 1, 2, 6, 2, 4, 2, 2, 3], "comments": ["It's difficult to tell that this is an ad rather than a legitimate recommended article.", "No, there are no other reasons."], "screenshot": "1474632.webp"}, {"id": 1474636, "cluster_id": "L", "opinion_label_dist": {"bad_design": 0.3, "boring": 0.3, "clickbait": 0.4, "deceptive": 0.4, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.2, "manipulative": 0.0, "politicized": 0.0, "simple": 0.2, "trustworthy": 0.1, "unclear": 0.2, "useful": 0.2}, "content_labels": ["Advertorial", "Consumer Tech", "Native"], "ratings": [6, 3, 5, 4, 2, 2, 5, 5, 2, 3], "comments": ["The price is included which simplifies things. "], "screenshot": "1474636.webp"}, {"id": 1474724, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.1, "clickbait": 0.1, "deceptive": 0.1, "dislike_product": 0.4, "distasteful": 0.0, "entertaining": 0.3, "good_design": 0.6, "like_product": 0.0, "manipulative": 0.1, "politicized": 0.0, "simple": 0.5, "trustworthy": 0.2, "unclear": 0.0, "useful": 0.4}, "content_labels": ["Household Products", "Image"], "ratings": [5, 4, 7, 3, 6, 6, 6, 2, 5, 6], "comments": ["I like how subtle it is compared to how in your face the usual bad ads are."], "screenshot": "1474724.webp"}, {"id": 1474786, "cluster_id": "C", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.3, "clickbait": 0.2, "deceptive": 0.1, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.3, "good_design": 0.4, "like_product": 0.3, "manipulative": 0.1, "politicized": 0.6, "simple": 0.4, "trustworthy": 0.3, "unclear": 0.1, "useful": 0.2}, "content_labels": ["Image", "Political Content", "Political Poll"], "ratings": [4, 4, 2, 1, 7, 4, 2, 4, 6, 4], "comments": [], "screenshot": "1474786.webp"}, {"id": 1474796, "cluster_id": "T", "opinion_label_dist": {"bad_design": 0.5, "boring": 0.1, "clickbait": 0.6, "deceptive": 0.8, "dislike_product": 0.3, "distasteful": 0.2, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.1, "manipulative": 0.0, "politicized": 0.1, "simple": 0.0, "trustworthy": 0.0, "unclear": 0.1, "useful": 0.0}, "content_labels": ["Advertorial", "Google Responsive", "Health and Supplements"], "ratings": [2, 2, 3, 4, 2, 1, 2, 4, 3, 2], "comments": ["It looks like it is pushing bad science on people. And what is up with that picture? It looks like snow, not food.", "I would bet hard earned money this is NOT advertising any thing to do with science. ", "Looks deceptive", "looks like fake news from an org that doesn't exist"], "screenshot": "1474796.webp"}, {"id": 1474809, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.2, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.3, "good_design": 0.7, "like_product": 0.1, "manipulative": 0.0, "politicized": 0.0, "simple": 0.6, "trustworthy": 0.3, "unclear": 0.0, "useful": 0.2}, "content_labels": ["Gifts", "Image"], "ratings": [6, 4, 4, 6, 6, 3, 6, 1, 5, 7], "comments": ["It's a clean ad with a simple goal, overall I think it's fine but I do think giftcards and the business of selling them can sometimes be a bit shady so the nature of the company I would want to do a little research into.", "I figured out that you needed to rotate your smartphone to see the ads.", "no gimicks just straight forward message"], "screenshot": "1474809.webp"}, {"id": 1474812, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.2727272727272727, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.18181818181818185, "distasteful": 0.0, "entertaining": 0.09090909090909093, "good_design": 0.3636363636363637, "like_product": 0.2727272727272727, "manipulative": 0.0, "politicized": 0.0, "simple": 0.4545454545454545, "trustworthy": 0.3636363636363637, "unclear": 0.0, "useful": 0.3636363636363637}, "content_labels": ["B2B Products", "Image"], "ratings": [5, 4, 7, 5, 6, 4, 6, 6, 5, 4, 5], "comments": ["I don't know how to determine if it's trustworthy or not", "The ad is just not relevant to me, so I don't have a strong opinion about it."], "screenshot": "1474812.webp"}, {"id": 1474819, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.3, "clickbait": 0.1, "deceptive": 0.1, "dislike_product": 0.0, "distasteful": 0.1, "entertaining": 0.1, "good_design": 0.3, "like_product": 0.3, "manipulative": 0.0, "politicized": 0.0, "simple": 0.5, "trustworthy": 0.1, "unclear": 0.1, "useful": 0.1}, "content_labels": ["B2B Products", "Image"], "ratings": [3, 6, 2, 2, 5, 3, 6, 5, 6, 3], "comments": [], "screenshot": "1474819.webp"}, {"id": 1474920, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.3, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.3, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.3, "like_product": 0.0, "manipulative": 0.2, "politicized": 0.1, "simple": 0.5, "trustworthy": 0.2, "unclear": 0.3, "useful": 0.2}, "content_labels": ["B2B Products", "Image"], "ratings": [3, 4, 4, 3, 6, 4, 3, 6, 2, 7], "comments": ["In terms of liking or disliking, I'm mostly neutral about this ad. It doesn't irritate/annoy me in any way, but it also doesn't interest me.", "Looks like a trustworthy guy."], "screenshot": "1474920.webp"}, {"id": 1474994, "cluster_id": "U", "opinion_label_dist": {"bad_design": 0.5, "boring": 0.2, "clickbait": 0.7, "deceptive": 0.5, "dislike_product": 0.3, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.0, "manipulative": 0.4, "politicized": 0.0, "simple": 0.0, "trustworthy": 0.0, "unclear": 0.0, "useful": 0.0}, "content_labels": ["Advertorial", "Computer Security-related", "Native", "Software Download"], "ratings": [1, 2, 1, 1, 4, 1, 4, 2, 3, 2], "comments": ["no"], "screenshot": "1474994.webp"}, {"id": 1475019, "cluster_id": "R", "opinion_label_dist": {"bad_design": 0.4, "boring": 0.2, "clickbait": 0.7, "deceptive": 0.4, "dislike_product": 0.3, "distasteful": 0.1, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.1, "manipulative": 0.4, "politicized": 0.0, "simple": 0.0, "trustworthy": 0.1, "unclear": 0.1, "useful": 0.0}, "content_labels": ["Advertorial", "Insurance", "Native"], "ratings": [5, 1, 1, 2, 3, 1, 3, 1, 3, 2], "comments": ["Im not sure this will provide actual information for people who are struggling with this as it is not an ad for a lawyer but maybe more of an informational ad that uses this as clickbate for the website.", "No", "I hate, hate, hate these types of ads. Most of the time they are clickbait, scams, etc."], "screenshot": "1475019.webp"}, {"id": 1475235, "cluster_id": "G", "opinion_label_dist": {"bad_design": 0.3636363636363637, "boring": 0.18181818181818185, "clickbait": 0.2727272727272727, "deceptive": 0.18181818181818185, "dislike_product": 0.09090909090909093, "distasteful": 0.09090909090909093, "entertaining": 0.18181818181818185, "good_design": 0.3636363636363637, "like_product": 0.18181818181818185, "manipulative": 0.18181818181818185, "politicized": 0.0, "simple": 0.5454545454545454, "trustworthy": 0.18181818181818185, "unclear": 0.0, "useful": 0.18181818181818185}, "content_labels": ["Native", "Software Download"], "ratings": [2, 6, 7, 6, 2, 3, 3, 6, 4, 7, 5], "comments": ["looks to be using a 3rd party service to push ads instead of having the web page host the ad natively  ", "I just went to a Hobby Lobby for the first time recently and it\u2019s an amazing store with so many things! I never knew that because I\u2019ve never seen good advertising for the store. Including this. ", "Doesn\u2019t really tell me much about hobby lobby"], "screenshot": "1475235.webp"}, {"id": 1475257, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.5, "clickbait": 0.0, "deceptive": 0.1, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.2, "good_design": 0.6, "like_product": 0.1, "manipulative": 0.1, "politicized": 0.0, "simple": 0.6, "trustworthy": 0.2, "unclear": 0.1, "useful": 0.1}, "content_labels": ["Cars", "Image"], "ratings": [2, 5, 4, 6, 3, 4, 6, 3, 6, 4], "comments": ["No pricing or other info", "Looks great, but it's a glamour shot. Bog standard car ad.", "Lexus is a great brand, and a very solid car company."], "screenshot": "1475257.webp"}, {"id": 1475331, "cluster_id": "C", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.3, "clickbait": 0.2, "deceptive": 0.1, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.2, "good_design": 0.1, "like_product": 0.2, "manipulative": 0.1, "politicized": 0.1, "simple": 0.5, "trustworthy": 0.3, "unclear": 0.0, "useful": 0.5}, "content_labels": ["Google Responsive", "Travel"], "ratings": [5, 5, 4, 6, 6, 5, 1, 4, 6, 6], "comments": [], "screenshot": "1475331.webp"}, {"id": 1475369, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.4, "boring": 0.4, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.2, "good_design": 0.3, "like_product": 0.3, "manipulative": 0.1, "politicized": 0.0, "simple": 0.3, "trustworthy": 0.1, "unclear": 0.2, "useful": 0.2}, "content_labels": ["Education", "Sponsored Content"], "ratings": [5, 6, 4, 7, 6, 3, 4, 3, 4, 3], "comments": ["I am familiar with Common Sense media (which I think this is), so I automatically trust it more and know what it's about.", "none", "Not relevant to me and I don't love to logo/design here. Doesn't seem very high quality.", "Parenting podcast is extremely vague, and the sponsor concerns me"], "screenshot": "1475369.webp"}, {"id": 1475428, "cluster_id": "L", "opinion_label_dist": {"bad_design": 0.4, "boring": 0.3, "clickbait": 0.3, "deceptive": 0.5, "dislike_product": 0.3, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.4, "like_product": 0.1, "manipulative": 0.3, "politicized": 0.0, "simple": 0.3, "trustworthy": 0.1, "unclear": 0.3, "useful": 0.1}, "content_labels": ["B2B Products", "Image"], "ratings": [4, 3, 6, 7, 6, 3, 1, 2, 3, 3], "comments": ["Definitely pushes one into more research and grabs attention and looks trustworthy. ", "no", "Pretty hard to read, very poorly designed"], "screenshot": "1475428.webp"}, {"id": 1475479, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.6, "clickbait": 0.2, "deceptive": 0.1, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.1, "like_product": 0.0, "manipulative": 0.1, "politicized": 0.0, "simple": 0.3, "trustworthy": 0.0, "unclear": 0.0, "useful": 0.1}, "content_labels": ["Insurance", "Self-Link", "Sponsored Content"], "ratings": [3, 4, 2, 5, 3, 1, 3, 4, 2, 4], "comments": ["No"], "screenshot": "1475479.webp"}, {"id": 1475480, "cluster_id": "Q", "opinion_label_dist": {"bad_design": 0.5454545454545454, "boring": 0.8181818181818182, "clickbait": 0.4545454545454545, "deceptive": 0.5454545454545454, "dislike_product": 0.18181818181818185, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.0, "manipulative": 0.18181818181818185, "politicized": 0.0, "simple": 0.2727272727272727, "trustworthy": 0.0, "unclear": 0.18181818181818185, "useful": 0.0}, "content_labels": ["Google Responsive", "Investment Pitch"], "ratings": [2, 4, 5, 2, 1, 2, 2, 1, 2, 2, 2], "comments": ["It didn't do a very good job of utilizing the amount of space it's taking up on the screen. A smaller, less obtrusive ad would have been much better. ", "This is a perfect format for an ad, but there is no color or anything engaging. The ad is simple, but it is too simple and comes across as boring.", "Looks like a virus "], "screenshot": "1475480.webp"}, {"id": 1475508, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.08333333333333333, "boring": 0.08333333333333333, "clickbait": 0.16666666666666666, "deceptive": 0.0, "dislike_product": 0.08333333333333333, "distasteful": 0.0, "entertaining": 0.08333333333333333, "good_design": 0.6666666666666666, "like_product": 0.16666666666666666, "manipulative": 0.08333333333333333, "politicized": 0.0, "simple": 0.4166666666666667, "trustworthy": 0.0, "unclear": 0.3333333333333333, "useful": 0.0}, "content_labels": ["B2B Products", "Image", "Self-Link"], "ratings": [3, 3, 4, 4, 7, 3, 5, 5, 5, 4, 5, 5], "comments": [], "screenshot": "1475508.webp"}, {"id": 1475583, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.18181818181818185, "boring": 0.4545454545454545, "clickbait": 0.09090909090909093, "deceptive": 0.18181818181818185, "dislike_product": 0.4545454545454545, "distasteful": 0.18181818181818185, "entertaining": 0.0, "good_design": 0.09090909090909093, "like_product": 0.09090909090909093, "manipulative": 0.0, "politicized": 0.0, "simple": 0.3636363636363637, "trustworthy": 0.09090909090909093, "unclear": 0.18181818181818185, "useful": 0.09090909090909093}, "content_labels": ["B2B Products", "Google Responsive", "Sponsored Search"], "ratings": [5, 2, 4, 3, 1, 4, 4, 3, 6, 4, 2], "comments": [], "screenshot": "1475583.webp"}, {"id": 1475601, "cluster_id": "L", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.6, "clickbait": 0.2, "deceptive": 0.3, "dislike_product": 0.3, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.2, "like_product": 0.0, "manipulative": 0.1, "politicized": 0.0, "simple": 0.4, "trustworthy": 0.0, "unclear": 0.0, "useful": 0.1}, "content_labels": ["Google Responsive", "Travel"], "ratings": [2, 5, 3, 1, 2, 4, 2, 4, 5, 3], "comments": ["no", "Grammatical error in last sentence of the ad."], "screenshot": "1475601.webp"}, {"id": 1475612, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.3, "clickbait": 0.0, "deceptive": 0.1, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.2, "good_design": 0.6, "like_product": 0.0, "manipulative": 0.2, "politicized": 0.0, "simple": 0.7, "trustworthy": 0.3, "unclear": 0.0, "useful": 0.3}, "content_labels": ["Education", "Image"], "ratings": [4, 3, 5, 5, 4, 5, 6, 6, 4, 4], "comments": ["It isn\u2019t applicable to me. ", "Ad would not apply to me."], "screenshot": "1475612.webp"}, {"id": 1475620, "cluster_id": "R", "opinion_label_dist": {"bad_design": 0.18181818181818185, "boring": 0.09090909090909093, "clickbait": 0.5454545454545454, "deceptive": 0.4545454545454545, "dislike_product": 0.09090909090909093, "distasteful": 0.0, "entertaining": 0.18181818181818185, "good_design": 0.09090909090909093, "like_product": 0.09090909090909093, "manipulative": 0.09090909090909093, "politicized": 0.0, "simple": 0.09090909090909093, "trustworthy": 0.09090909090909093, "unclear": 0.09090909090909093, "useful": 0.09090909090909093}, "content_labels": ["Entertainment", "Google Responsive"], "ratings": [6, 3, 2, 3, 2, 2, 6, 3, 5, 4, 4], "comments": ["Confusing ad"], "screenshot": "1475620.webp"}, {"id": 1475695, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.07692307692307693, "boring": 0.3076923076923077, "clickbait": 0.07692307692307693, "deceptive": 0.07692307692307693, "dislike_product": 0.15384615384615385, "distasteful": 0.0, "entertaining": 0.07692307692307693, "good_design": 0.4615384615384616, "like_product": 0.15384615384615385, "manipulative": 0.07692307692307693, "politicized": 0.0, "simple": 0.5384615384615384, "trustworthy": 0.15384615384615385, "unclear": 0.07692307692307693, "useful": 0.15384615384615385}, "content_labels": ["Image", "Journalism", "Self-Link"], "ratings": [2, 3, 6, 5, 6, 4, 4, 4, 4, 2, 6, 6, 4], "comments": ["Don't like the idea of having to hand over personal information in exchange for something, especially when I don't know what the company will do with that information.", "This ad isn't annoying to me because it actually has to do with the site that it's on. You're on Vox - so there's an ad for their book club. It just makes sense. ", "Another reason I don't like it is it doesn't really show what books are in the book club so it just looks boring. "], "screenshot": "1475695.webp"}, {"id": 1475803, "cluster_id": "Q", "opinion_label_dist": {"bad_design": 0.3, "boring": 0.1, "clickbait": 0.4, "deceptive": 0.4, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.3, "manipulative": 0.0, "politicized": 0.1, "simple": 0.3, "trustworthy": 0.0, "unclear": 0.5, "useful": 0.1}, "content_labels": ["Image", "Scientific Journal", "Self-Link"], "ratings": [2, 3, 4, 4, 5, 1, 4, 2, 2, 4], "comments": ["it uses COVID as a scare tactic to get people to click on it. Say what it is up front.", "Ad looks lost in spacious and empty sides.", "I just don't know what the heck it is!"], "screenshot": "1475803.webp"}, {"id": 1475997, "cluster_id": "R", "opinion_label_dist": {"bad_design": 0.3636363636363637, "boring": 0.09090909090909093, "clickbait": 0.6363636363636364, "deceptive": 0.18181818181818185, "dislike_product": 0.18181818181818185, "distasteful": 0.0, "entertaining": 0.4545454545454545, "good_design": 0.09090909090909093, "like_product": 0.09090909090909093, "manipulative": 0.0, "politicized": 0.0, "simple": 0.09090909090909093, "trustworthy": 0.09090909090909093, "unclear": 0.09090909090909093, "useful": 0.0}, "content_labels": ["Human Interest", "Listicle", "Native"], "ratings": [4, 5, 3, 4, 5, 7, 2, 5, 2, 3, 1], "comments": ["Just anything clickbait ad that wants yours clicks without any meaningful info", "looks like an add made in the 90's...it looks bad"], "screenshot": "1475997.webp"}, {"id": 1476110, "cluster_id": "L", "opinion_label_dist": {"bad_design": 0.5, "boring": 0.1, "clickbait": 0.3, "deceptive": 0.2, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.2, "like_product": 0.1, "manipulative": 0.0, "politicized": 0.0, "simple": 0.3, "trustworthy": 0.0, "unclear": 0.2, "useful": 0.0}, "content_labels": ["B2B Products", "Sponsored Content"], "ratings": [1, 2, 3, 4, 2, 2, 4, 2, 1, 4], "comments": ["Statment is unclear and the image does not help it at all. Only the people who are confused and curious to know what they actually mean will click on it but the majority of people who the ad is targeted for would probably not click on it.", "What is the empty flowchart for? It looks like a weird floor tile pattern.", "This is clickbait which I despise, so I do not like this ad"], "screenshot": "1476110.webp"}, {"id": 1476136, "cluster_id": "G", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.0, "clickbait": 0.3, "deceptive": 0.2, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.4, "good_design": 0.3, "like_product": 0.5, "manipulative": 0.0, "politicized": 0.0, "simple": 0.5, "trustworthy": 0.1, "unclear": 0.0, "useful": 0.5}, "content_labels": ["COVID Products", "Native"], "ratings": [7, 4, 3, 5, 4, 7, 5, 3, 4, 6], "comments": ["No"], "screenshot": "1476136.webp"}, {"id": 1476143, "cluster_id": "G", "opinion_label_dist": {"bad_design": 0.3, "boring": 0.0, "clickbait": 0.3, "deceptive": 0.1, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.5, "good_design": 0.4, "like_product": 0.2, "manipulative": 0.1, "politicized": 0.0, "simple": 0.2, "trustworthy": 0.1, "unclear": 0.2, "useful": 0.1}, "content_labels": ["Banking/Credit Cards", "Sponsored Content"], "ratings": [5, 4, 3, 5, 1, 5, 6, 4, 2, 3], "comments": [], "screenshot": "1476143.webp"}, {"id": 1476202, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.18181818181818185, "boring": 0.6363636363636364, "clickbait": 0.09090909090909093, "deceptive": 0.09090909090909093, "dislike_product": 0.3636363636363637, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.18181818181818185, "like_product": 0.0, "manipulative": 0.09090909090909093, "politicized": 0.0, "simple": 0.3636363636363637, "trustworthy": 0.09090909090909093, "unclear": 0.2727272727272727, "useful": 0.09090909090909093}, "content_labels": ["B2B Products", "Image"], "ratings": [6, 1, 3, 4, 3, 2, 4, 1, 5, 2, 4], "comments": ["NO INTEREST"], "screenshot": "1476202.webp"}, {"id": 1476227, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.2, "clickbait": 0.1, "deceptive": 0.0, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.4, "like_product": 0.4, "manipulative": 0.1, "politicized": 0.0, "simple": 0.4, "trustworthy": 0.2, "unclear": 0.0, "useful": 0.3}, "content_labels": ["Image", "Medical Services and Prescriptions"], "ratings": [2, 2, 5, 6, 4, 5, 4, 5, 4, 6], "comments": ["no", "I have no feelings about this ad"], "screenshot": "1476227.webp"}, {"id": 1476238, "cluster_id": "G", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.4, "clickbait": 0.2, "deceptive": 0.3, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.3, "good_design": 0.1, "like_product": 0.3, "manipulative": 0.1, "politicized": 0.0, "simple": 0.3, "trustworthy": 0.0, "unclear": 0.0, "useful": 0.1}, "content_labels": ["Games and Toys", "Google Responsive"], "ratings": [3, 2, 4, 5, 4, 5, 4, 4, 3, 2], "comments": ["I'm used to these kind of ads targeting kids with bad ripoffs of popular games.", "That's not the company that produces Minecraft, is it?"], "screenshot": "1476238.webp"}, {"id": 1476490, "cluster_id": "L", "opinion_label_dist": {"bad_design": 0.6, "boring": 0.2, "clickbait": 0.0, "deceptive": 0.3, "dislike_product": 0.4, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.1, "like_product": 0.0, "manipulative": 0.1, "politicized": 0.0, "simple": 0.2, "trustworthy": 0.0, "unclear": 0.0, "useful": 0.1}, "content_labels": ["Apparel", "Image"], "ratings": [2, 4, 4, 5, 3, 3, 3, 4, 4, 2], "comments": [], "screenshot": "1476490.webp"}, {"id": 1476550, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.3636363636363637, "boring": 0.3636363636363637, "clickbait": 0.0, "deceptive": 0.09090909090909093, "dislike_product": 0.18181818181818185, "distasteful": 0.0, "entertaining": 0.09090909090909093, "good_design": 0.09090909090909093, "like_product": 0.09090909090909093, "manipulative": 0.09090909090909093, "politicized": 0.0, "simple": 0.5454545454545454, "trustworthy": 0.0, "unclear": 0.09090909090909093, "useful": 0.18181818181818185}, "content_labels": ["Education", "Image"], "ratings": [5, 2, 7, 3, 4, 2, 1, 2, 5, 3, 4], "comments": [], "screenshot": "1476550.webp"}, {"id": 1476603, "cluster_id": "L", "opinion_label_dist": {"bad_design": 0.3, "boring": 0.4, "clickbait": 0.4, "deceptive": 0.3, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.2, "like_product": 0.1, "manipulative": 0.1, "politicized": 0.0, "simple": 0.5, "trustworthy": 0.0, "unclear": 0.1, "useful": 0.1}, "content_labels": ["Apparel", "Google Responsive"], "ratings": [3, 2, 4, 6, 4, 3, 6, 2, 2, 4], "comments": ["Not offensive, but not something I am interested in. I don\u2019t think the design is very engaging, but not ugly. I see lots of very similar ads-nothing special. ", "none", "The lady is pretty and I like that."], "screenshot": "1476603.webp"}, {"id": 1476615, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.3, "boring": 0.2, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.2, "like_product": 0.1, "manipulative": 0.0, "politicized": 0.0, "simple": 0.7, "trustworthy": 0.2, "unclear": 0.1, "useful": 0.1}, "content_labels": ["Google Responsive", "Household Products"], "ratings": [7, 6, 5, 2, 7, 4, 4, 4, 3, 6], "comments": ["no", "I like it that there is no annoying picture that sometimes can be a distraction", "If I click on it can I see prices?"], "screenshot": "1476615.webp"}, {"id": 1476767, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.3, "clickbait": 0.1, "deceptive": 0.1, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.1, "like_product": 0.2, "manipulative": 0.3, "politicized": 0.0, "simple": 0.5, "trustworthy": 0.1, "unclear": 0.1, "useful": 0.1}, "content_labels": ["Humanitarian", "Image"], "ratings": [2, 6, 4, 4, 5, 3, 5, 3, 3, 5], "comments": ["popping up in the middle is annoying", "It's for a good cause, not trying to sell me something."], "screenshot": "1476767.webp"}, {"id": 1476790, "cluster_id": "G", "opinion_label_dist": {"bad_design": 0.2727272727272727, "boring": 0.18181818181818185, "clickbait": 0.09090909090909093, "deceptive": 0.18181818181818185, "dislike_product": 0.09090909090909093, "distasteful": 0.09090909090909093, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.2727272727272727, "manipulative": 0.09090909090909093, "politicized": 0.0, "simple": 0.3636363636363637, "trustworthy": 0.0, "unclear": 0.09090909090909093, "useful": 0.09090909090909093}, "content_labels": ["Image", "Journalism", "Self-Link"], "ratings": [5, 3, 2, 2, 1, 4, 4, 3, 5, 5, 3], "comments": ["I would be hesitant to click this ad because it seems fake. It seems like it would cost money somehow or subscribe me to other services. I wouldn't trust my email with this advertiser."], "screenshot": "1476790.webp"}, {"id": 1476817, "cluster_id": "J", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.3, "clickbait": 0.1, "deceptive": 0.1, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.2, "good_design": 0.3, "like_product": 0.0, "manipulative": 0.0, "politicized": 0.5, "simple": 0.5, "trustworthy": 0.0, "unclear": 0.3, "useful": 0.1}, "content_labels": ["Image", "Journalism", "Self-Link"], "ratings": [4, 6, 2, 3, 6, 6, 2, 4, 4, 3], "comments": ["I assume it's politicized, but would have to research - or at least click on ad to learn more. I don't like having to do this.", "Funny, unique graphic design", "Not that I can think of."], "screenshot": "1476817.webp"}, {"id": 1476836, "cluster_id": "G", "opinion_label_dist": {"bad_design": 0.3, "boring": 0.1, "clickbait": 0.1, "deceptive": 0.2, "dislike_product": 0.3, "distasteful": 0.1, "entertaining": 0.1, "good_design": 0.5, "like_product": 0.1, "manipulative": 0.1, "politicized": 0.0, "simple": 0.5, "trustworthy": 0.1, "unclear": 0.1, "useful": 0.3}, "content_labels": ["Image", "Medical Services and Prescriptions"], "ratings": [6, 3, 3, 6, 2, 2, 4, 2, 1, 5], "comments": ["I personally get uncomfortable when medical advice/medicine are advertised in some way.", "Looks to be a probable ad for pharmaceuticals. The entire pharmaceutical industry is a blight of society, despite the fact that their chemicals can often have benefits for some people. Anyways, it just seems wrong to me that they are permitted to run advertisements anywhere but in medical publications and other media that physicians often peruse."], "screenshot": "1476836.webp"}, {"id": 1476838, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.18181818181818185, "boring": 0.18181818181818185, "clickbait": 0.09090909090909093, "deceptive": 0.09090909090909093, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.2727272727272727, "good_design": 0.2727272727272727, "like_product": 0.3636363636363637, "manipulative": 0.09090909090909093, "politicized": 0.0, "simple": 0.5454545454545454, "trustworthy": 0.09090909090909093, "unclear": 0.09090909090909093, "useful": 0.2727272727272727}, "content_labels": ["Sponsored Content", "Travel"], "ratings": [5, 4, 6, 1, 5, 6, 3, 6, 5, 5, 6], "comments": ["It's made to look like it's part of news. ", "none"], "screenshot": "1476838.webp"}, {"id": 1476876, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.09090909090909093, "boring": 0.0, "clickbait": 0.0, "deceptive": 0.09090909090909093, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.09090909090909093, "good_design": 0.7272727272727273, "like_product": 0.4545454545454545, "manipulative": 0.09090909090909093, "politicized": 0.0, "simple": 0.7272727272727273, "trustworthy": 0.4545454545454545, "unclear": 0.0, "useful": 0.0}, "content_labels": ["Food and Drink", "Image"], "ratings": [3, 4, 6, 5, 5, 5, 5, 6, 6, 5, 2], "comments": ["It would be intrusive and slow down my computer.", "I  know gatorade. If I click on it I will go to gatorade's site.", "Gatorade is my favorite sports drink.", "I don't believe so ", "Colors are intrusive when compared to the style of the site"], "screenshot": "1476876.webp"}, {"id": 1476879, "cluster_id": "L", "opinion_label_dist": {"bad_design": 0.3, "boring": 0.6, "clickbait": 0.6, "deceptive": 0.1, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.1, "manipulative": 0.0, "politicized": 0.0, "simple": 0.2, "trustworthy": 0.0, "unclear": 0.1, "useful": 0.0}, "content_labels": ["Banking/Credit Cards", "Google Responsive"], "ratings": [3, 2, 2, 2, 4, 1, 4, 3, 2, 3], "comments": ["Financial advising is not relevant to me at all. ", "It just looks sketchy and misleading"], "screenshot": "1476879.webp"}, {"id": 1476883, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.2, "clickbait": 0.1, "deceptive": 0.0, "dislike_product": 0.3, "distasteful": 0.0, "entertaining": 0.2, "good_design": 0.6, "like_product": 0.2, "manipulative": 0.0, "politicized": 0.0, "simple": 0.6, "trustworthy": 0.2, "unclear": 0.0, "useful": 0.1}, "content_labels": ["Apparel", "Image", "Sports"], "ratings": [6, 5, 6, 4, 3, 5, 3, 5, 5, 6], "comments": ["Very thin and long. Eyes have to canvass ad.", "It\u2019s not too big so it\u2019s not annoying or distracting. ", "It seems to match the general website theme so that's good too.", "Good clean and simple. Easy to see what they're selling and see if you're interested in. Also it's relevant to me as I may click on this ad and it's from a reputable shop that I've used before."], "screenshot": "1476883.webp"}, {"id": 1476889, "cluster_id": "C", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.0, "clickbait": 0.1, "deceptive": 0.2, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.6, "like_product": 0.5, "manipulative": 0.0, "politicized": 0.1, "simple": 0.6, "trustworthy": 0.2, "unclear": 0.0, "useful": 0.6}, "content_labels": ["Image", "Scientific Journal", "Self-Link"], "ratings": [4, 6, 6, 7, 3, 7, 7, 4, 5, 5], "comments": ["It tells you nothing, are they experts, why should I got to their site to learn about Covid"], "screenshot": "1476889.webp"}, {"id": 1476898, "cluster_id": "P", "opinion_label_dist": {"bad_design": 0.3, "boring": 0.5, "clickbait": 0.1, "deceptive": 0.1, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.1, "manipulative": 0.0, "politicized": 0.0, "simple": 0.2, "trustworthy": 0.0, "unclear": 0.5, "useful": 0.1}, "content_labels": ["Advertorial", "B2B Products", "Google Responsive"], "ratings": [1, 4, 4, 2, 4, 1, 4, 1, 4, 5], "comments": ["It's in the way. I don't like it when the ad is the first thing I see when I go to a page. This is exactly the type of ad I would adblock.", "No effort on that ad ", "I have a feeling once you tap on the link, it will try and sell something you weren\u2019t expecting.  "], "screenshot": "1476898.webp"}, {"id": 1476943, "cluster_id": "A", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.1, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.3, "good_design": 0.5, "like_product": 0.3, "manipulative": 0.0, "politicized": 0.0, "simple": 0.3, "trustworthy": 0.4, "unclear": 0.2, "useful": 0.2}, "content_labels": ["Image", "Pets"], "ratings": [5, 5, 5, 5, 7, 6, 6, 4, 5, 6], "comments": ["what's the price?", "Puppies are cute and saving up to $19.99 is a really good deal.", "I don't have a dog so I guess this is just an irrelevant ad", "Don\u2019t trust the brand", "The dogs were cute "], "screenshot": "1476943.webp"}, {"id": 1476967, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.1, "clickbait": 0.1, "deceptive": 0.1, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.4, "like_product": 0.5, "manipulative": 0.1, "politicized": 0.0, "simple": 0.5, "trustworthy": 0.1, "unclear": 0.2, "useful": 0.3}, "content_labels": ["Consumer Tech", "Image"], "ratings": [4, 5, 6, 4, 5, 3, 5, 4, 5, 3], "comments": ["There's not enough information in this ad that satisfies me. How does a solar battery storage unit make me money? I could click the ad to learn more, but I want an explanation within the ad because as it is, it's set up as clickbait."], "screenshot": "1476967.webp"}, {"id": 1477037, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.1, "clickbait": 0.0, "deceptive": 0.1, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.7, "like_product": 0.3, "manipulative": 0.0, "politicized": 0.0, "simple": 0.6, "trustworthy": 0.1, "unclear": 0.3, "useful": 0.3}, "content_labels": ["Household Products", "Image"], "ratings": [4, 6, 6, 6, 2, 5, 5, 4, 3, 2], "comments": ["elegant design, mentions what it is in the ad", "looks to be using a 3rd party service to push ads instead of natively hosting the ad on the webpage for security ", "It lacks a price, what the product is, and is forcing the person to click onto their website to see what the product is, too vague."], "screenshot": "1477037.webp"}, {"id": 1477062, "cluster_id": "G", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.1, "clickbait": 0.2, "deceptive": 0.3, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.1, "like_product": 0.3, "manipulative": 0.0, "politicized": 0.0, "simple": 0.6, "trustworthy": 0.0, "unclear": 0.0, "useful": 0.2}, "content_labels": ["Apparel", "Sponsored Content"], "ratings": [4, 2, 2, 4, 6, 3, 7, 5, 3, 5], "comments": ["i have these glasses and they do work"], "screenshot": "1477062.webp"}, {"id": 1477101, "cluster_id": "L", "opinion_label_dist": {"bad_design": 0.5, "boring": 0.1, "clickbait": 0.5, "deceptive": 0.4, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.3, "like_product": 0.3, "manipulative": 0.0, "politicized": 0.0, "simple": 0.4, "trustworthy": 0.2, "unclear": 0.3, "useful": 0.4}, "content_labels": ["COVID Products", "Native"], "ratings": [7, 4, 3, 3, 7, 2, 4, 6, 2, 4], "comments": ["It is hard to tell at the first glance that it is a mask.", "Seems like a scam"], "screenshot": "1477101.webp"}, {"id": 1477164, "cluster_id": "R", "opinion_label_dist": {"bad_design": 0.4, "boring": 0.1, "clickbait": 0.7, "deceptive": 0.3, "dislike_product": 0.1, "distasteful": 0.4, "entertaining": 0.1, "good_design": 0.2, "like_product": 0.1, "manipulative": 0.2, "politicized": 0.0, "simple": 0.2, "trustworthy": 0.0, "unclear": 0.1, "useful": 0.0}, "content_labels": ["Apparel", "Image"], "ratings": [2, 2, 6, 2, 3, 2, 3, 5, 3, 6], "comments": [], "screenshot": "1477164.webp"}, {"id": 1477175, "cluster_id": "R", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.2, "clickbait": 0.8, "deceptive": 0.4, "dislike_product": 0.1, "distasteful": 0.5, "entertaining": 0.1, "good_design": 0.1, "like_product": 0.0, "manipulative": 0.2, "politicized": 0.0, "simple": 0.0, "trustworthy": 0.0, "unclear": 0.3, "useful": 0.0}, "content_labels": ["Human Interest", "Listicle", "Native"], "ratings": [7, 4, 1, 1, 2, 4, 2, 2, 1, 1], "comments": ["I didn\u2019t get the ad.  The girl is dressed inappropriately.  "], "screenshot": "1477175.webp"}, {"id": 1477184, "cluster_id": "R", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.1, "clickbait": 0.8, "deceptive": 0.4, "dislike_product": 0.2, "distasteful": 0.2, "entertaining": 0.3, "good_design": 0.1, "like_product": 0.0, "manipulative": 0.2, "politicized": 0.0, "simple": 0.3, "trustworthy": 0.0, "unclear": 0.1, "useful": 0.0}, "content_labels": ["Human Interest", "Listicle", "Native"], "ratings": [1, 2, 3, 3, 3, 2, 1, 1, 5, 3], "comments": ["It may be humorous."], "screenshot": "1477184.webp"}, {"id": 1477197, "cluster_id": "J", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.4, "clickbait": 0.1, "deceptive": 0.3, "dislike_product": 0.5, "distasteful": 0.1, "entertaining": 0.1, "good_design": 0.1, "like_product": 0.0, "manipulative": 0.0, "politicized": 0.5, "simple": 0.1, "trustworthy": 0.0, "unclear": 0.1, "useful": 0.1}, "content_labels": ["Google Responsive", "Political Campaign"], "ratings": [2, 1, 1, 6, 3, 2, 1, 4, 7, 2], "comments": ["Of course, I detest Trump but also--what is the POINT here?"], "screenshot": "1477197.webp"}, {"id": 1477215, "cluster_id": "M", "opinion_label_dist": {"bad_design": 0.4, "boring": 0.1, "clickbait": 0.1, "deceptive": 0.2, "dislike_product": 0.4, "distasteful": 0.2, "entertaining": 0.1, "good_design": 0.1, "like_product": 0.0, "manipulative": 0.2, "politicized": 0.4, "simple": 0.3, "trustworthy": 0.1, "unclear": 0.2, "useful": 0.0}, "content_labels": ["Apparel", "Image"], "ratings": [2, 3, 2, 1, 4, 2, 1, 5, 3, 1], "comments": ["Its peoples freedom of speech to wear what you want.Even if I don't agree with it.", "Could just political but I can't really tell. ", "I like novelty t-shirts but I wouldn't be interested in any of these in the ad."], "screenshot": "1477215.webp"}, {"id": 1477335, "cluster_id": "R", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.4, "clickbait": 0.5, "deceptive": 0.4, "dislike_product": 0.5, "distasteful": 0.3, "entertaining": 0.2, "good_design": 0.1, "like_product": 0.1, "manipulative": 0.3, "politicized": 0.0, "simple": 0.1, "trustworthy": 0.1, "unclear": 0.1, "useful": 0.1}, "content_labels": ["Dating", "Native"], "ratings": [1, 1, 1, 7, 4, 2, 3, 1, 2, 5], "comments": ["In areas such as relationships, I think it's best left to everyone to find out for themselves. I am not a fan of Facebook because I find I get carried away by others' lives.", "I want to date that cougar. Put me on bro. ", "I'm not over 50, single, or in Seattle.", "it doesn't apply to me, if i'm over 50 then i would take a look"], "screenshot": "1477335.webp"}, {"id": 1477410, "cluster_id": "U", "opinion_label_dist": {"bad_design": 0.4, "boring": 0.0, "clickbait": 0.6, "deceptive": 0.9, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.0, "manipulative": 0.3, "politicized": 0.0, "simple": 0.1, "trustworthy": 0.0, "unclear": 0.5, "useful": 0.0}, "content_labels": ["Decoy", "Google Responsive", "Software Download"], "ratings": [1, 1, 1, 6, 3, 1, 1, 1, 1, 1], "comments": ["Things that aren't a a virus usually don't work that way. I don't like it because it makes it look like you can just download it even though you would normally have to do more than that to get the actual software."], "screenshot": "1477410.webp"}, {"id": 1477559, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.2, "clickbait": 0.1, "deceptive": 0.0, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.6, "like_product": 0.3, "manipulative": 0.1, "politicized": 0.0, "simple": 0.6, "trustworthy": 0.1, "unclear": 0.2, "useful": 0.1}, "content_labels": ["Consumer Tech", "Household Products", "Image"], "ratings": [4, 5, 3, 4, 6, 4, 4, 5, 4, 5], "comments": ["Not sure I understand the phrase, \"All from Earth's biggest selection.\"", "This ad is from a trustworthy brand. ", "I despise Jeff Bezos, CEO of Amazon."], "screenshot": "1477559.webp"}, {"id": 1477576, "cluster_id": "L", "opinion_label_dist": {"bad_design": 0.4545454545454545, "boring": 0.2727272727272727, "clickbait": 0.2727272727272727, "deceptive": 0.09090909090909093, "dislike_product": 0.2727272727272727, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.18181818181818185, "manipulative": 0.0, "politicized": 0.0, "simple": 0.5454545454545454, "trustworthy": 0.0, "unclear": 0.18181818181818185, "useful": 0.0}, "content_labels": ["Cars", "Image"], "ratings": [2, 4, 4, 5, 4, 5, 2, 3, 4, 1, 4], "comments": ["None available.", "Fake looking"], "screenshot": "1477576.webp"}, {"id": 1477704, "cluster_id": "C", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.1, "clickbait": 0.0, "deceptive": 0.1, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.2, "good_design": 0.5, "like_product": 0.2, "manipulative": 0.1, "politicized": 0.5, "simple": 0.4, "trustworthy": 0.2, "unclear": 0.0, "useful": 0.0}, "content_labels": ["Image", "Insurance"], "ratings": [3, 5, 3, 5, 4, 4, 7, 3, 6, 3], "comments": ["I see too many Geico ads already", "The company is well-know so I trust the advertisement but I also feel like they're a little gimmicky. If I were looking for new insurances, the discount for federal employees part might draw me in."], "screenshot": "1477704.webp"}, {"id": 1477859, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.1, "clickbait": 0.0, "deceptive": 0.1, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.4, "like_product": 0.3, "manipulative": 0.0, "politicized": 0.0, "simple": 0.5, "trustworthy": 0.2, "unclear": 0.0, "useful": 0.3}, "content_labels": ["Consumer Tech", "Google Responsive"], "ratings": [6, 3, 5, 4, 5, 7, 4, 6, 3, 3], "comments": ["Using a product image professionally taken would be much better than using a photo from what seems to be from a customer.", "use or purpose for lens is unclear"], "screenshot": "1477859.webp"}, {"id": 1477895, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.5, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.2, "good_design": 0.5, "like_product": 0.3, "manipulative": 0.0, "politicized": 0.0, "simple": 0.7, "trustworthy": 0.3, "unclear": 0.0, "useful": 0.5}, "content_labels": ["Education", "Image"], "ratings": [4, 4, 5, 6, 5, 4, 4, 6, 7, 5], "comments": ["No", "I like the colors used in the design."], "screenshot": "1477895.webp"}, {"id": 1477921, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.3, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.3, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.2, "like_product": 0.0, "manipulative": 0.1, "politicized": 0.0, "simple": 0.5, "trustworthy": 0.1, "unclear": 0.0, "useful": 0.3}, "content_labels": ["Household Products", "Image"], "ratings": [3, 4, 4, 2, 4, 4, 7, 5, 4, 4], "comments": ["The stock photos!!! Yikes!!! So generic."], "screenshot": "1477921.webp"}, {"id": 1477932, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.5, "boring": 0.4, "clickbait": 0.2, "deceptive": 0.0, "dislike_product": 0.3, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.3, "like_product": 0.3, "manipulative": 0.1, "politicized": 0.0, "simple": 0.5, "trustworthy": 0.0, "unclear": 0.1, "useful": 0.1}, "content_labels": ["Apparel", "Image"], "ratings": [4, 4, 3, 2, 6, 4, 3, 3, 4, 4], "comments": [], "screenshot": "1477932.webp"}, {"id": 1477944, "cluster_id": "L", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.4, "clickbait": 0.4, "deceptive": 0.3, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.3, "like_product": 0.1, "manipulative": 0.0, "politicized": 0.0, "simple": 0.4, "trustworthy": 0.0, "unclear": 0.0, "useful": 0.1}, "content_labels": ["Google Responsive", "Household Products"], "ratings": [4, 5, 4, 1, 6, 4, 4, 2, 2, 4], "comments": ["seems like a lot of other 'spammy' ads", "The title itself is just extreme and sounds misleading."], "screenshot": "1477944.webp"}, {"id": 1477945, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.4, "clickbait": 0.1, "deceptive": 0.1, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.2, "good_design": 0.6, "like_product": 0.2, "manipulative": 0.1, "politicized": 0.0, "simple": 0.3, "trustworthy": 0.5, "unclear": 0.2, "useful": 0.1}, "content_labels": ["B2B Products", "Image"], "ratings": [4, 2, 2, 6, 6, 4, 6, 3, 5, 3], "comments": ["i dont like microsoft or that color orange", "I'm not really sure what it's advertising. Looks kind of cool I guess.", "This ad is not relevant to me.  The design is very bright and annoying. "], "screenshot": "1477945.webp"}, {"id": 1477962, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.3636363636363637, "boring": 0.2727272727272727, "clickbait": 0.09090909090909093, "deceptive": 0.0, "dislike_product": 0.09090909090909093, "distasteful": 0.09090909090909093, "entertaining": 0.09090909090909093, "good_design": 0.3636363636363637, "like_product": 0.0, "manipulative": 0.09090909090909093, "politicized": 0.0, "simple": 0.2727272727272727, "trustworthy": 0.0, "unclear": 0.5454545454545454, "useful": 0.18181818181818185}, "content_labels": ["Education", "Image"], "ratings": [4, 1, 4, 6, 5, 4, 1, 1, 2, 3, 4], "comments": ["no", "Garish colors"], "screenshot": "1477962.webp"}, {"id": 1477968, "cluster_id": "A", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.1, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.3, "good_design": 0.5, "like_product": 0.4, "manipulative": 0.0, "politicized": 0.0, "simple": 0.3, "trustworthy": 0.2, "unclear": 0.1, "useful": 0.4}, "content_labels": ["Apparel", "Image"], "ratings": [5, 7, 7, 6, 4, 3, 6, 5, 6, 5], "comments": ["I like the company and it\u2019s products ", "Sadly, I am allergic to wool and can also no longer go hiking myself, so I would not have a use for these socks.   I can see them as being very useful for those who still hike though or simply like the concept of hiking and want warm feet in the wintertime.  I also like the fact that the ad clearly stated that these are wool and intended for hiking and even showed at least partial pictures of the designs. Thus, I would consider this a good ad even though I cannot use the product.  Note that if I was a potential buyer, I would want to read reviews before purchasing the socks as the ad does not give a lot of details about them."], "screenshot": "1477968.webp"}, {"id": 1477983, "cluster_id": "Q", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.5, "clickbait": 0.2, "deceptive": 0.3, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.0, "like_product": 0.1, "manipulative": 0.3, "politicized": 0.0, "simple": 0.1, "trustworthy": 0.1, "unclear": 0.0, "useful": 0.1}, "content_labels": ["Consumer Tech", "Contest", "Sponsored Content"], "ratings": [2, 4, 1, 5, 4, 3, 6, 3, 4, 1], "comments": ["It's sponsored by HP, so I imagine it's not going to lead to a shady site. But the fact that it's a contest makes me unlikely to click on it, because odds are probably low that I'd win.", "It's fun and inviting", "I like how they showed what I could gain out of seeing the ad but I don't like how big and unappealing it looks."], "screenshot": "1477983.webp"}, {"id": 1477984, "cluster_id": "P", "opinion_label_dist": {"bad_design": 0.5, "boring": 0.6, "clickbait": 0.2, "deceptive": 0.2, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.0, "manipulative": 0.0, "politicized": 0.0, "simple": 0.0, "trustworthy": 0.0, "unclear": 0.5, "useful": 0.0}, "content_labels": ["B2B Products", "Google Responsive"], "ratings": [2, 2, 2, 4, 1, 4, 4, 3, 2, 1], "comments": ["I know nothing about patent applications, nor do I know what USPTO refers to.", "Very boring", "I\u2019m not even sure of the name of the company."], "screenshot": "1477984.webp"}, {"id": 1478023, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.3, "clickbait": 0.1, "deceptive": 0.0, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.1, "like_product": 0.0, "manipulative": 0.2, "politicized": 0.0, "simple": 0.5, "trustworthy": 0.3, "unclear": 0.0, "useful": 0.2}, "content_labels": ["B2B Products", "Google Responsive"], "ratings": [5, 1, 4, 4, 4, 4, 2, 4, 6, 4], "comments": [], "screenshot": "1478023.webp"}, {"id": 1478147, "cluster_id": "P", "opinion_label_dist": {"bad_design": 0.5, "boring": 0.6, "clickbait": 0.2, "deceptive": 0.1, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.1, "manipulative": 0.1, "politicized": 0.0, "simple": 0.2, "trustworthy": 0.0, "unclear": 0.5, "useful": 0.0}, "content_labels": ["Image", "Sports"], "ratings": [4, 5, 2, 5, 2, 6, 4, 3, 2, 1], "comments": [], "screenshot": "1478147.webp"}, {"id": 1478276, "cluster_id": "P", "opinion_label_dist": {"bad_design": 0.3, "boring": 0.5, "clickbait": 0.2, "deceptive": 0.0, "dislike_product": 0.3, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.1, "manipulative": 0.0, "politicized": 0.0, "simple": 0.2, "trustworthy": 0.0, "unclear": 0.4, "useful": 0.1}, "content_labels": ["B2B Products", "Image"], "ratings": [4, 5, 3, 6, 4, 1, 3, 4, 3, 2], "comments": [], "screenshot": "1478276.webp"}, {"id": 1478285, "cluster_id": "P", "opinion_label_dist": {"bad_design": 0.4, "boring": 0.8, "clickbait": 0.1, "deceptive": 0.2, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.0, "manipulative": 0.0, "politicized": 0.1, "simple": 0.2, "trustworthy": 0.0, "unclear": 0.3, "useful": 0.0}, "content_labels": ["B2B Products", "Poll"], "ratings": [1, 2, 4, 3, 3, 4, 4, 3, 4, 2], "comments": ["Could this really considred a ad"], "screenshot": "1478285.webp"}, {"id": 1478327, "cluster_id": "L", "opinion_label_dist": {"bad_design": 0.5, "boring": 0.6, "clickbait": 0.2, "deceptive": 0.2, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.1, "like_product": 0.2, "manipulative": 0.0, "politicized": 0.0, "simple": 0.3, "trustworthy": 0.0, "unclear": 0.1, "useful": 0.1}, "content_labels": ["B2B Products", "Google Responsive"], "ratings": [1, 2, 7, 2, 3, 2, 2, 3, 4, 5], "comments": [], "screenshot": "1478327.webp"}, {"id": 1478334, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.4, "clickbait": 0.2, "deceptive": 0.0, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.3, "like_product": 0.0, "manipulative": 0.1, "politicized": 0.0, "simple": 0.2, "trustworthy": 0.0, "unclear": 0.5, "useful": 0.1}, "content_labels": ["B2B Products", "Image"], "ratings": [3, 6, 1, 4, 2, 4, 4, 3, 4, 1], "comments": ["I don't no what it means by eliminate silos.  "], "screenshot": "1478334.webp"}, {"id": 1478371, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.2, "clickbait": 0.1, "deceptive": 0.0, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.2, "good_design": 0.3, "like_product": 0.3, "manipulative": 0.0, "politicized": 0.0, "simple": 0.4, "trustworthy": 0.0, "unclear": 0.0, "useful": 0.1}, "content_labels": ["Medical Services and Prescriptions", "Native", "Sponsored Search"], "ratings": [4, 4, 1, 5, 5, 4, 6, 4, 5, 5], "comments": ["Seems like a fairly simple article perhaps on an article or blog style website that provides information on things that could be useful, and therefore, it seems okay."], "screenshot": "1478371.webp"}, {"id": 1478444, "cluster_id": "N", "opinion_label_dist": {"bad_design": 0.09090909090909093, "boring": 0.3636363636363637, "clickbait": 0.3636363636363637, "deceptive": 0.18181818181818185, "dislike_product": 0.6363636363636364, "distasteful": 0.0, "entertaining": 0.18181818181818185, "good_design": 0.18181818181818185, "like_product": 0.0, "manipulative": 0.3636363636363637, "politicized": 0.0, "simple": 0.2727272727272727, "trustworthy": 0.18181818181818185, "unclear": 0.0, "useful": 0.09090909090909093}, "content_labels": ["Image", "Journalism"], "ratings": [2, 5, 4, 4, 4, 2, 5, 3, 4, 1, 4], "comments": ["none on this", "This is a product that is not bad, I simply do not like Hollywood because of the way many of the actors have politicized their message and brand that is way to the left.  I will probably  never read one of these magazines again, but this may be interesting for other people.  This is just my personal opinion.", "it looks like it is for a gossip magazine; looks like it will cause 3 new windows to pop up if i click on it "], "screenshot": "1478444.webp"}, {"id": 1478616, "cluster_id": "R", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.3, "clickbait": 0.8, "deceptive": 0.4, "dislike_product": 0.3, "distasteful": 0.4, "entertaining": 0.1, "good_design": 0.0, "like_product": 0.2, "manipulative": 0.1, "politicized": 0.0, "simple": 0.1, "trustworthy": 0.0, "unclear": 0.1, "useful": 0.0}, "content_labels": ["Human Interest", "Listicle", "Native"], "ratings": [1, 4, 1, 2, 2, 4, 3, 1, 2, 5], "comments": [], "screenshot": "1478616.webp"}, {"id": 1478673, "cluster_id": "K", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.3, "clickbait": 0.7, "deceptive": 0.4, "dislike_product": 0.0, "distasteful": 0.3, "entertaining": 0.5, "good_design": 0.0, "like_product": 0.3, "manipulative": 0.0, "politicized": 0.0, "simple": 0.3, "trustworthy": 0.0, "unclear": 0.0, "useful": 0.0}, "content_labels": ["Human Interest", "Listicle", "Native"], "ratings": [4, 6, 3, 1, 3, 2, 5, 3, 2, 4], "comments": [], "screenshot": "1478673.webp"}, {"id": 1478691, "cluster_id": "R", "opinion_label_dist": {"bad_design": 0.2727272727272727, "boring": 0.18181818181818185, "clickbait": 0.7272727272727273, "deceptive": 0.2727272727272727, "dislike_product": 0.2727272727272727, "distasteful": 0.18181818181818185, "entertaining": 0.2727272727272727, "good_design": 0.0, "like_product": 0.0, "manipulative": 0.18181818181818185, "politicized": 0.0, "simple": 0.09090909090909093, "trustworthy": 0.0, "unclear": 0.18181818181818185, "useful": 0.09090909090909093}, "content_labels": ["Entertainment", "Listicle", "Native"], "ratings": [5, 1, 2, 7, 3, 1, 3, 2, 3, 2, 4], "comments": ["It's not strong enough to be distasteful, but seems childish."], "screenshot": "1478691.webp"}, {"id": 1478707, "cluster_id": "R", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.5, "clickbait": 0.6, "deceptive": 0.4, "dislike_product": 0.3, "distasteful": 0.1, "entertaining": 0.1, "good_design": 0.0, "like_product": 0.2, "manipulative": 0.1, "politicized": 0.0, "simple": 0.1, "trustworthy": 0.0, "unclear": 0.3, "useful": 0.3}, "content_labels": ["Advertorial", "Genealogy", "Native"], "ratings": [4, 1, 3, 5, 4, 3, 2, 5, 1, 5], "comments": ["it does n't provide any information about any anything", "It looks stupid", "no"], "screenshot": "1478707.webp"}, {"id": 1478753, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.4, "clickbait": 0.1, "deceptive": 0.0, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.3, "like_product": 0.0, "manipulative": 0.0, "politicized": 0.0, "simple": 0.5, "trustworthy": 0.1, "unclear": 0.1, "useful": 0.3}, "content_labels": ["Health and Supplements", "Image"], "ratings": [4, 4, 4, 4, 4, 5, 3, 5, 5, 4], "comments": ["Not relevant to me, I don\u2019t have asthma ", "I don\u2019t have asthma nor do I know anyone who is close to me that has it.  I would totally ignore this ad if I saw it.", "I'm not familiar with asthma, so it doesn't really catch my attention. Maybe if I was more familiar with asthma, it would have more meaning."], "screenshot": "1478753.webp"}, {"id": 1478790, "cluster_id": "U", "opinion_label_dist": {"bad_design": 0.3, "boring": 0.3, "clickbait": 0.7, "deceptive": 0.1, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.0, "manipulative": 0.1, "politicized": 0.0, "simple": 0.0, "trustworthy": 0.0, "unclear": 0.3, "useful": 0.0}, "content_labels": ["Celebrity News", "Listicle", "Native"], "ratings": [4, 2, 2, 1, 1, 2, 4, 2, 3, 3], "comments": ["don't really care about rob dyrdek "], "screenshot": "1478790.webp"}, {"id": 1478837, "cluster_id": "G", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.0, "clickbait": 0.2, "deceptive": 0.2, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.3, "good_design": 0.1, "like_product": 0.1, "manipulative": 0.0, "politicized": 0.0, "simple": 0.3, "trustworthy": 0.2, "unclear": 0.1, "useful": 0.5}, "content_labels": ["Household Products", "Sponsored Content"], "ratings": [4, 4, 5, 6, 1, 3, 4, 4, 3, 6], "comments": [], "screenshot": "1478837.webp"}, {"id": 1478922, "cluster_id": "R", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.1, "clickbait": 0.7, "deceptive": 0.2, "dislike_product": 0.0, "distasteful": 0.1, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.0, "manipulative": 0.1, "politicized": 0.0, "simple": 0.3, "trustworthy": 0.0, "unclear": 0.2, "useful": 0.3}, "content_labels": ["Advertorial", "Google Responsive", "Health and Supplements", "Pets"], "ratings": [4, 3, 3, 5, 5, 1, 3, 7, 3, 3], "comments": ["I'm not entirely turned off because it could be helpful, but it is formatted too much like typical clickbait", "the only thing i do not like about the add, is that they dont tell you what to do every day so your dog stops eating grass", "The picture doesn't even match the text in the ad. That dog isn't even eating grass."], "screenshot": "1478922.webp"}, {"id": 1478943, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.4, "clickbait": 0.2, "deceptive": 0.0, "dislike_product": 0.0, "distasteful": 0.1, "entertaining": 0.0, "good_design": 0.3, "like_product": 0.0, "manipulative": 0.0, "politicized": 0.0, "simple": 0.3, "trustworthy": 0.1, "unclear": 0.4, "useful": 0.1}, "content_labels": ["Food and Drink", "Image"], "ratings": [4, 4, 2, 4, 6, 4, 3, 3, 4, 4], "comments": ["MY SUPERMARKET"], "screenshot": "1478943.webp"}, {"id": 1478986, "cluster_id": "L", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.3, "clickbait": 0.2, "deceptive": 0.4, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.1, "like_product": 0.3, "manipulative": 0.0, "politicized": 0.0, "simple": 0.1, "trustworthy": 0.0, "unclear": 0.2, "useful": 0.4}, "content_labels": ["Medical Services and Prescriptions", "Sponsored Content"], "ratings": [2, 6, 5, 2, 6, 4, 3, 5, 3, 4], "comments": ["Bad grammar", "I don\u2019t know what CLL means. It\u2019s unclear as to what they want you to think about cancer. ", "It's not clear who is sponsoring this content. It's targeted to a narrow audience but doesn't indicate why. It's narrowly-focused clickbait.", "This ad generally is a scare tactic for the elderly. Awful and distasteful. "], "screenshot": "1478986.webp"}, {"id": 1479017, "cluster_id": "T", "opinion_label_dist": {"bad_design": 0.3, "boring": 0.4, "clickbait": 0.7, "deceptive": 0.5, "dislike_product": 0.4, "distasteful": 0.3, "entertaining": 0.1, "good_design": 0.0, "like_product": 0.0, "manipulative": 0.1, "politicized": 0.3, "simple": 0.0, "trustworthy": 0.0, "unclear": 0.1, "useful": 0.0}, "content_labels": ["Celebrity News", "Listicle", "Native"], "ratings": [2, 2, 1, 2, 1, 6, 1, 1, 2, 2], "comments": ["These usually lead to advertisements that have nothing to do with the link topic"], "screenshot": "1479017.webp"}, {"id": 1479062, "cluster_id": "Q", "opinion_label_dist": {"bad_design": 0.5, "boring": 0.2, "clickbait": 0.5, "deceptive": 0.5, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.0, "like_product": 0.1, "manipulative": 0.0, "politicized": 0.0, "simple": 0.2, "trustworthy": 0.0, "unclear": 0.0, "useful": 0.1}, "content_labels": ["COVID Products", "Native"], "ratings": [4, 3, 3, 2, 5, 2, 6, 5, 2, 2], "comments": ["Dumb ad taking advantage of a global pandemic. "], "screenshot": "1479062.webp"}, {"id": 1479071, "cluster_id": "L", "opinion_label_dist": {"bad_design": 0.5, "boring": 0.6, "clickbait": 0.3, "deceptive": 0.3, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.2, "manipulative": 0.1, "politicized": 0.0, "simple": 0.4, "trustworthy": 0.1, "unclear": 0.2, "useful": 0.3}, "content_labels": ["B2B Products", "Google Responsive"], "ratings": [2, 3, 4, 5, 4, 1, 1, 5, 4, 5], "comments": ["I think that this is useful if you are creative or an inventor but I would need to know what the site is all about that is providing the information. Is it a for-profit or non-profit? Why are they are promoting this useful information - I am sure it is not out of the kindness of their heart. I need to know what they are getting out of it in order to determine how useful I can find this information."], "screenshot": "1479071.webp"}, {"id": 1479136, "cluster_id": "Q", "opinion_label_dist": {"bad_design": 0.4, "boring": 0.2, "clickbait": 0.6, "deceptive": 0.6, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.0, "like_product": 0.0, "manipulative": 0.3, "politicized": 0.1, "simple": 0.1, "trustworthy": 0.0, "unclear": 0.3, "useful": 0.2}, "content_labels": ["Advertorial", "Insurance", "Native"], "ratings": [1, 2, 4, 5, 1, 3, 1, 1, 4, 2], "comments": ["Unless you are born between 1948-1979, there is no reason to care about this. ", "I see these ads all the time and they're some of the ones I hate the most.  They're vague, unclear and I think purposely deceptive.  It's showing tens of thousands of dollars to make a point, but it's sloppy and not legitimate.  "], "screenshot": "1479136.webp"}, {"id": 1479139, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.2727272727272727, "boring": 0.3636363636363637, "clickbait": 0.18181818181818185, "deceptive": 0.09090909090909093, "dislike_product": 0.18181818181818185, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.3636363636363637, "like_product": 0.18181818181818185, "manipulative": 0.0, "politicized": 0.0, "simple": 0.6363636363636364, "trustworthy": 0.09090909090909093, "unclear": 0.09090909090909093, "useful": 0.18181818181818185}, "content_labels": ["Consumer Tech", "Google Responsive"], "ratings": [3, 4, 4, 5, 2, 6, 4, 5, 3, 4, 3], "comments": ["This one is interesting."], "screenshot": "1479139.webp"}, {"id": 1479182, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.1, "clickbait": 0.1, "deceptive": 0.1, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.2, "good_design": 0.4, "like_product": 0.3, "manipulative": 0.1, "politicized": 0.0, "simple": 0.4, "trustworthy": 0.2, "unclear": 0.1, "useful": 0.0}, "content_labels": ["Consumer Tech", "Image"], "ratings": [4, 4, 4, 5, 4, 2, 5, 6, 1, 7], "comments": [], "screenshot": "1479182.webp"}, {"id": 1479187, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.09090909090909093, "boring": 0.18181818181818185, "clickbait": 0.09090909090909093, "deceptive": 0.0, "dislike_product": 0.09090909090909093, "distasteful": 0.0, "entertaining": 0.09090909090909093, "good_design": 0.09090909090909093, "like_product": 0.18181818181818185, "manipulative": 0.0, "politicized": 0.0, "simple": 0.4545454545454545, "trustworthy": 0.2727272727272727, "unclear": 0.4545454545454545, "useful": 0.18181818181818185}, "content_labels": ["Cars", "Image"], "ratings": [4, 5, 6, 4, 6, 4, 4, 2, 4, 5, 6], "comments": ["Are they selling boots? What is that gray thing? It isn't clear. I mean, I'm 95% positive that WeatherTech is for car floors, but this ad doesn't tell you much of anything while trying to look good. "], "screenshot": "1479187.webp"}, {"id": 1479189, "cluster_id": "Q", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.1, "clickbait": 0.5, "deceptive": 0.3, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.0, "like_product": 0.2, "manipulative": 0.2, "politicized": 0.0, "simple": 0.3, "trustworthy": 0.1, "unclear": 0.2, "useful": 0.0}, "content_labels": ["Advertorial", "Google Responsive", "Household Products"], "ratings": [3, 3, 3, 4, 6, 5, 1, 7, 1, 3], "comments": ["A pillowcase doesn't strike me as a must-have gift for any year or anytime.  ", "Not interested in it"], "screenshot": "1479189.webp"}, {"id": 1479228, "cluster_id": "P", "opinion_label_dist": {"bad_design": 0.4545454545454545, "boring": 0.4545454545454545, "clickbait": 0.2727272727272727, "deceptive": 0.18181818181818185, "dislike_product": 0.09090909090909093, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.09090909090909093, "manipulative": 0.0, "politicized": 0.09090909090909093, "simple": 0.18181818181818185, "trustworthy": 0.09090909090909093, "unclear": 0.3636363636363637, "useful": 0.18181818181818185}, "content_labels": ["B2B Products", "Google Responsive"], "ratings": [4, 3, 3, 6, 4, 5, 2, 4, 3, 3, 3], "comments": ["I think I already have this ability on my phone so curiosity again would get me", "no"], "screenshot": "1479228.webp"}, {"id": 1479291, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.4, "clickbait": 0.1, "deceptive": 0.0, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.2, "good_design": 0.6, "like_product": 0.4, "manipulative": 0.0, "politicized": 0.0, "simple": 0.6, "trustworthy": 0.0, "unclear": 0.3, "useful": 0.0}, "content_labels": ["Apparel", "Image"], "ratings": [5, 5, 5, 4, 2, 5, 5, 4, 4, 4], "comments": ["I am not familiar with the brand so I am not sure what they are trying to advertise. Are they selling shoes? What's wrong with the shoelace?"], "screenshot": "1479291.webp"}, {"id": 1479419, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.2, "clickbait": 0.1, "deceptive": 0.1, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.7, "like_product": 0.2, "manipulative": 0.0, "politicized": 0.0, "simple": 0.2, "trustworthy": 0.1, "unclear": 0.2, "useful": 0.0}, "content_labels": ["B2B Products", "Google Responsive"], "ratings": [1, 6, 3, 5, 6, 2, 6, 6, 6, 5], "comments": ["Just think it isn't well done.", "i like the colors and the design.  Futuristic "], "screenshot": "1479419.webp"}, {"id": 1479467, "cluster_id": "Q", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.4, "clickbait": 0.3, "deceptive": 0.2, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.0, "manipulative": 0.1, "politicized": 0.1, "simple": 0.3, "trustworthy": 0.0, "unclear": 0.3, "useful": 0.0}, "content_labels": ["B2B Products", "Image", "Medical Services and Prescriptions"], "ratings": [4, 3, 3, 6, 4, 3, 4, 4, 2, 1], "comments": [], "screenshot": "1479467.webp"}, {"id": 1479491, "cluster_id": "B", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.1, "clickbait": 0.1, "deceptive": 0.1, "dislike_product": 0.0, "distasteful": 0.1, "entertaining": 0.0, "good_design": 0.2, "like_product": 0.5, "manipulative": 0.2, "politicized": 0.5, "simple": 0.4, "trustworthy": 0.5, "unclear": 0.4, "useful": 0.5}, "content_labels": ["Humanitarian", "Image"], "ratings": [5, 3, 6, 6, 5, 4, 7, 7, 4, 4], "comments": ["I don't really know how those brands at the bottom relate to the message in the ad, which makes me somewhat unsure about how legitimate it is.", "I'm not sure what it's trying to say. Don't use fraudulent protective gear?  And why is Phillip Morris getting involved?"], "screenshot": "1479491.webp"}, {"id": 1479540, "cluster_id": "G", "opinion_label_dist": {"bad_design": 0.18181818181818185, "boring": 0.09090909090909093, "clickbait": 0.0, "deceptive": 0.09090909090909093, "dislike_product": 0.3636363636363637, "distasteful": 0.09090909090909093, "entertaining": 0.18181818181818185, "good_design": 0.09090909090909093, "like_product": 0.3636363636363637, "manipulative": 0.0, "politicized": 0.0, "simple": 0.2727272727272727, "trustworthy": 0.18181818181818185, "unclear": 0.0, "useful": 0.2727272727272727}, "content_labels": ["Food and Drink", "Image", "Self-Link"], "ratings": [3, 3, 6, 4, 4, 5, 7, 6, 4, 4, 6], "comments": ["I almost clicked on it! I want to know how to cook better, especially Creole food!"], "screenshot": "1479540.webp"}, {"id": 1479701, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.2, "clickbait": 0.3, "deceptive": 0.0, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.6, "like_product": 0.1, "manipulative": 0.0, "politicized": 0.0, "simple": 0.6, "trustworthy": 0.2, "unclear": 0.0, "useful": 0.1}, "content_labels": ["Image", "Travel"], "ratings": [6, 2, 6, 4, 4, 4, 6, 4, 5, 4], "comments": ["The colors are appealing", "no interestt.  it is for rich people"], "screenshot": "1479701.webp"}, {"id": 1479808, "cluster_id": "G", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.3, "clickbait": 0.5, "deceptive": 0.2, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.3, "like_product": 0.3, "manipulative": 0.2, "politicized": 0.0, "simple": 0.2, "trustworthy": 0.1, "unclear": 0.1, "useful": 0.3}, "content_labels": ["Advertorial", "COVID Products", "Native"], "ratings": [1, 4, 2, 3, 6, 3, 1, 5, 7, 3], "comments": ["We should NO LONGER BE HAVING TO WEAR MASKS. PERIOD.  ", "No"], "screenshot": "1479808.webp"}, {"id": 1479903, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.3, "clickbait": 0.1, "deceptive": 0.0, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.3, "good_design": 0.3, "like_product": 0.1, "manipulative": 0.3, "politicized": 0.0, "simple": 0.2, "trustworthy": 0.0, "unclear": 0.3, "useful": 0.1}, "content_labels": ["Real Estate", "Self-Link", "Sponsored Content"], "ratings": [2, 4, 6, 2, 6, 5, 7, 1, 5, 2], "comments": [], "screenshot": "1479903.webp"}, {"id": 1479939, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.5, "clickbait": 0.1, "deceptive": 0.0, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.6, "like_product": 0.1, "manipulative": 0.0, "politicized": 0.0, "simple": 0.6, "trustworthy": 0.2, "unclear": 0.4, "useful": 0.1}, "content_labels": ["B2B Products", "Google Responsive"], "ratings": [5, 4, 5, 4, 4, 2, 3, 4, 4, 4], "comments": ["No not really.", "The graphic is confusing"], "screenshot": "1479939.webp"}, {"id": 1479951, "cluster_id": "K", "opinion_label_dist": {"bad_design": 0.5454545454545454, "boring": 0.5454545454545454, "clickbait": 0.3636363636363637, "deceptive": 0.18181818181818185, "dislike_product": 0.09090909090909093, "distasteful": 0.09090909090909093, "entertaining": 0.2727272727272727, "good_design": 0.0, "like_product": 0.2727272727272727, "manipulative": 0.0, "politicized": 0.0, "simple": 0.09090909090909093, "trustworthy": 0.0, "unclear": 0.0, "useful": 0.0}, "content_labels": ["Genealogy", "Native"], "ratings": [2, 3, 4, 2, 6, 2, 2, 6, 4, 3, 5], "comments": ["I am interested in geneology and I am Irish, so I was mildly interestd."], "screenshot": "1479951.webp"}, {"id": 1480046, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.0, "clickbait": 0.09090909090909093, "deceptive": 0.0, "dislike_product": 0.09090909090909093, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.6363636363636364, "like_product": 0.18181818181818185, "manipulative": 0.09090909090909093, "politicized": 0.0, "simple": 0.8181818181818182, "trustworthy": 0.0, "unclear": 0.09090909090909093, "useful": 0.09090909090909093}, "content_labels": ["Food and Drink", "Google Responsive"], "ratings": [3, 7, 6, 5, 6, 3, 6, 4, 4, 5, 4], "comments": ["Not sure I like the Market House straight in the middle/seems forced I guess.", "Free shipping", "It takes up so much space on the page"], "screenshot": "1480046.webp"}, {"id": 1480081, "cluster_id": "G", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.2, "clickbait": 0.4, "deceptive": 0.2, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.3, "good_design": 0.6, "like_product": 0.5, "manipulative": 0.1, "politicized": 0.0, "simple": 0.2, "trustworthy": 0.2, "unclear": 0.4, "useful": 0.3}, "content_labels": ["B2B Products", "Food and Drink", "Image"], "ratings": [6, 1, 2, 6, 7, 6, 3, 4, 6, 3], "comments": ["no"], "screenshot": "1480081.webp"}, {"id": 1480353, "cluster_id": "G", "opinion_label_dist": {"bad_design": 0.2727272727272727, "boring": 0.18181818181818185, "clickbait": 0.09090909090909093, "deceptive": 0.09090909090909093, "dislike_product": 0.09090909090909093, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.18181818181818185, "like_product": 0.2727272727272727, "manipulative": 0.18181818181818185, "politicized": 0.0, "simple": 0.2727272727272727, "trustworthy": 0.09090909090909093, "unclear": 0.09090909090909093, "useful": 0.09090909090909093}, "content_labels": ["Entertainment", "Google Responsive"], "ratings": [4, 4, 3, 1, 5, 3, 5, 6, 1, 4, 4], "comments": ["I use setlist.fm very often."], "screenshot": "1480353.webp"}, {"id": 1480404, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.3, "boring": 0.2, "clickbait": 0.0, "deceptive": 0.1, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.5, "like_product": 0.4, "manipulative": 0.0, "politicized": 0.0, "simple": 0.8, "trustworthy": 0.1, "unclear": 0.1, "useful": 0.1}, "content_labels": ["Entertainment", "Google Responsive"], "ratings": [4, 4, 7, 5, 6, 3, 4, 3, 4, 5], "comments": ["no"], "screenshot": "1480404.webp"}, {"id": 1480433, "cluster_id": "R", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.1, "clickbait": 0.3, "deceptive": 0.2, "dislike_product": 0.1, "distasteful": 0.4, "entertaining": 0.0, "good_design": 0.0, "like_product": 0.1, "manipulative": 0.3, "politicized": 0.0, "simple": 0.1, "trustworthy": 0.0, "unclear": 0.1, "useful": 0.1}, "content_labels": ["Advertorial", "Google Responsive", "Health and Supplements"], "ratings": [4, 2, 5, 2, 3, 4, 3, 2, 3, 3], "comments": ["The picture of the egg yolk oozing out looks disgusting. The ad also uses threatening language such as \"before it's too late\"."], "screenshot": "1480433.webp"}, {"id": 1480464, "cluster_id": "Q", "opinion_label_dist": {"bad_design": 0.4, "boring": 0.4, "clickbait": 0.4, "deceptive": 0.2, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.1, "like_product": 0.0, "manipulative": 0.2, "politicized": 0.1, "simple": 0.3, "trustworthy": 0.0, "unclear": 0.2, "useful": 0.1}, "content_labels": ["Legal Services", "Native", "Sponsored Search"], "ratings": [6, 3, 5, 3, 1, 5, 3, 4, 2, 1], "comments": ["This definitely appears to be a very generic and low-value ad."], "screenshot": "1480464.webp"}, {"id": 1480493, "cluster_id": "M", "opinion_label_dist": {"bad_design": 0.5, "boring": 0.1, "clickbait": 0.0, "deceptive": 0.3, "dislike_product": 0.6, "distasteful": 0.3, "entertaining": 0.4, "good_design": 0.3, "like_product": 0.2, "manipulative": 0.3, "politicized": 0.4, "simple": 0.5, "trustworthy": 0.0, "unclear": 0.0, "useful": 0.2}, "content_labels": ["Image", "Journalism", "Self-Link"], "ratings": [5, 4, 1, 5, 6, 1, 1, 6, 2, 5], "comments": ["I like Lara Logan but I really dislike Nancy Grace.", "Not into politics", "It may not be graphic, but I do think Fox News (and especially Nancy Grace) is repugnant.", "No", "Fox Nation is very biased and the spin they present on their programming is not something i'm interested in. "], "screenshot": "1480493.webp"}, {"id": 1480523, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.3636363636363637, "boring": 0.3636363636363637, "clickbait": 0.18181818181818185, "deceptive": 0.09090909090909093, "dislike_product": 0.2727272727272727, "distasteful": 0.0, "entertaining": 0.09090909090909093, "good_design": 0.3636363636363637, "like_product": 0.09090909090909093, "manipulative": 0.09090909090909093, "politicized": 0.0, "simple": 0.3636363636363637, "trustworthy": 0.09090909090909093, "unclear": 0.5454545454545454, "useful": 0.18181818181818185}, "content_labels": ["B2B Products", "Image"], "ratings": [5, 2, 1, 7, 6, 2, 2, 4, 4, 2, 4], "comments": [], "screenshot": "1480523.webp"}, {"id": 1480527, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.4, "boring": 0.5, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.2, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.2, "like_product": 0.2, "manipulative": 0.0, "politicized": 0.0, "simple": 0.4, "trustworthy": 0.1, "unclear": 0.1, "useful": 0.1}, "content_labels": ["B2B Products", "Google Responsive"], "ratings": [3, 2, 6, 3, 7, 2, 3, 5, 5, 4], "comments": ["It's hard to read what's written on the book within the ad."], "screenshot": "1480527.webp"}, {"id": 1480552, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.2, "boring": 0.1, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.4, "distasteful": 0.1, "entertaining": 0.1, "good_design": 0.3, "like_product": 0.2, "manipulative": 0.1, "politicized": 0.0, "simple": 0.2, "trustworthy": 0.1, "unclear": 0.0, "useful": 0.1}, "content_labels": ["Image", "Journalism", "Self-Link"], "ratings": [2, 5, 7, 4, 4, 3, 4, 5, 4, 5], "comments": ["The heavy, colorful makeup and hair on the person initially catches my eye, but makes me a little uncomfortable after getting a better look at it. Magazines are not something I read or even glance at, so I am uninterested", "I have no interest"], "screenshot": "1480552.webp"}, {"id": 1480596, "cluster_id": "R", "opinion_label_dist": {"bad_design": 0.09090909090909093, "boring": 0.2727272727272727, "clickbait": 0.7272727272727273, "deceptive": 0.09090909090909093, "dislike_product": 0.2727272727272727, "distasteful": 0.18181818181818185, "entertaining": 0.2727272727272727, "good_design": 0.09090909090909093, "like_product": 0.09090909090909093, "manipulative": 0.09090909090909093, "politicized": 0.0, "simple": 0.09090909090909093, "trustworthy": 0.0, "unclear": 0.0, "useful": 0.0}, "content_labels": ["Celebrity News", "Listicle", "Native", "Self-Link"], "ratings": [2, 2, 3, 3, 2, 4, 4, 4, 6, 2, 5], "comments": ["I am a heterosexual male, and Hollywood hunks has little appeal for me.", "It seems like this ad would lead to an actual article but I think the website would be loaded with other advertisements."], "screenshot": "1480596.webp"}, {"id": 1480640, "cluster_id": "D", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.3, "clickbait": 0.0, "deceptive": 0.1, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.4, "good_design": 0.6, "like_product": 0.2, "manipulative": 0.1, "politicized": 0.0, "simple": 0.6, "trustworthy": 0.1, "unclear": 0.2, "useful": 0.1}, "content_labels": ["Image", "Travel"], "ratings": [5, 6, 4, 6, 6, 4, 4, 6, 6, 3], "comments": [], "screenshot": "1480640.webp"}, {"id": 1480643, "cluster_id": "A", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.1, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.4, "good_design": 0.8, "like_product": 0.5, "manipulative": 0.0, "politicized": 0.0, "simple": 0.4, "trustworthy": 0.0, "unclear": 0.1, "useful": 0.4}, "content_labels": ["Image", "Travel"], "ratings": [5, 6, 5, 5, 7, 5, 6, 7, 4, 3], "comments": ["Simply that it looks not affordable to me"], "screenshot": "1480643.webp"}, {"id": 1480728, "cluster_id": "L", "opinion_label_dist": {"bad_design": 0.3636363636363637, "boring": 0.3636363636363637, "clickbait": 0.2727272727272727, "deceptive": 0.3636363636363637, "dislike_product": 0.2727272727272727, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.09090909090909093, "like_product": 0.18181818181818185, "manipulative": 0.09090909090909093, "politicized": 0.0, "simple": 0.18181818181818185, "trustworthy": 0.09090909090909093, "unclear": 0.2727272727272727, "useful": 0.18181818181818185}, "content_labels": ["B2B Products", "Google Responsive", "Sponsored Search"], "ratings": [5, 2, 2, 3, 2, 2, 5, 4, 2, 4, 3], "comments": ["its not a shockong ad to me", "Looks very generic", "Looks spammy, the link is also unrelated to what it's selling.", "No"], "screenshot": "1480728.webp"}, {"id": 1480730, "cluster_id": "G", "opinion_label_dist": {"bad_design": 0.2727272727272727, "boring": 0.09090909090909093, "clickbait": 0.0, "deceptive": 0.18181818181818185, "dislike_product": 0.18181818181818185, "distasteful": 0.0, "entertaining": 0.09090909090909093, "good_design": 0.2727272727272727, "like_product": 0.4545454545454545, "manipulative": 0.09090909090909093, "politicized": 0.09090909090909093, "simple": 0.4545454545454545, "trustworthy": 0.2727272727272727, "unclear": 0.18181818181818185, "useful": 0.18181818181818185}, "content_labels": ["Image", "Political Campaign"], "ratings": [2, 3, 6, 5, 4, 6, 6, 2, 6, 7, 3], "comments": ["It's saying I can support, but it doesn't tell me how.", "I suspect that this ad is trying to leverage Covid-19 paranoia to manipulate people into supporting harmful anti-free market legislation."], "screenshot": "1480730.webp"}, {"id": 1480748, "cluster_id": "M", "opinion_label_dist": {"bad_design": 0.5, "boring": 0.4, "clickbait": 0.2, "deceptive": 0.0, "dislike_product": 0.2, "distasteful": 0.1, "entertaining": 0.2, "good_design": 0.1, "like_product": 0.1, "manipulative": 0.1, "politicized": 0.2, "simple": 0.2, "trustworthy": 0.0, "unclear": 0.0, "useful": 0.0}, "content_labels": ["Apparel", "Image"], "ratings": [1, 3, 4, 3, 1, 5, 3, 5, 1, 2], "comments": ["These look like the shirts that algorithms design. \"My name is (KAREN) and I am a (SCORPIO) and I KICK ASS!\" type of thing."], "screenshot": "1480748.webp"}, {"id": 1480749, "cluster_id": "G", "opinion_label_dist": {"bad_design": 0.1, "boring": 0.0, "clickbait": 0.4, "deceptive": 0.1, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.4, "good_design": 0.9, "like_product": 0.7, "manipulative": 0.2, "politicized": 0.0, "simple": 0.4, "trustworthy": 0.2, "unclear": 0.2, "useful": 0.2}, "content_labels": ["Apparel", "Image"], "ratings": [7, 4, 2, 5, 5, 7, 5, 3, 5, 6], "comments": ["Appeals to popularity are inherently irritating and condescending."], "screenshot": "1480749.webp"}, {"id": 1480771, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.3, "boring": 0.5, "clickbait": 0.1, "deceptive": 0.0, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.0, "good_design": 0.1, "like_product": 0.2, "manipulative": 0.0, "politicized": 0.0, "simple": 0.7, "trustworthy": 0.1, "unclear": 0.1, "useful": 0.0}, "content_labels": ["Employment", "Image"], "ratings": [4, 4, 2, 4, 3, 7, 4, 5, 5, 3], "comments": ["No images to associate with the ad."], "screenshot": "1480771.webp"}, {"id": 1480867, "cluster_id": "I", "opinion_label_dist": {"bad_design": 0.4545454545454545, "boring": 0.4545454545454545, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.18181818181818185, "distasteful": 0.0, "entertaining": 0.09090909090909093, "good_design": 0.18181818181818185, "like_product": 0.0, "manipulative": 0.09090909090909093, "politicized": 0.0, "simple": 0.09090909090909093, "trustworthy": 0.18181818181818185, "unclear": 0.5454545454545454, "useful": 0.0}, "content_labels": ["B2B Products", "Google Responsive"], "ratings": [4, 4, 4, 7, 2, 2, 2, 3, 3, 2, 3], "comments": [], "screenshot": "1480867.webp"}, {"id": 1480905, "cluster_id": "A", "opinion_label_dist": {"bad_design": 0.0, "boring": 0.2, "clickbait": 0.0, "deceptive": 0.0, "dislike_product": 0.1, "distasteful": 0.0, "entertaining": 0.4, "good_design": 0.5, "like_product": 0.3, "manipulative": 0.0, "politicized": 0.1, "simple": 0.5, "trustworthy": 0.2, "unclear": 0.1, "useful": 0.2}, "content_labels": ["Image", "Travel"], "ratings": [3, 4, 4, 5, 4, 4, 4, 6, 5, 6], "comments": ["This ad is in a position that I expect.", "It looks a little bland for an ad on exploring Israel. Would have been nicer if it had more colors."], "screenshot": "1480905.webp"}, {"id": 1480906, "cluster_id": "Q", "opinion_label_dist": {"bad_design": 0.5, "boring": 0.1, "clickbait": 0.5, "deceptive": 0.6, "dislike_product": 0.0, "distasteful": 0.0, "entertaining": 0.1, "good_design": 0.0, "like_product": 0.0, "manipulative": 0.2, "politicized": 0.0, "simple": 0.1, "trustworthy": 0.0, "unclear": 0.6, "useful": 0.1}, "content_labels": ["Entertainment", "Google Responsive"], "ratings": [3, 4, 7, 2, 2, 2, 2, 2, 3, 3], "comments": ["I have no idea what it is supposed to be advertizing ", "This ad did not tell me anything about this product and I would be afraid to click on this link.  An ad needs to open and honest on it's content.  Clicking on some sites may download a virus as well.  If the product is honest and good, it should have no reason to hide it's name or what it's intention is.", "There was no picture ", "It's inoffensive to look at, but I hardly know what it's an ad for at a glance and the lack of work put into it makes it look like a scam."], "screenshot": "1480906.webp"}]